Web master guidelines ppt
Transcript of Web master guidelines ppt
Following these guidelines will help Google find, index, and rank your site.
Even if you choose not to implement any of these suggestions, we
strongly encourage you to pay
very close attention to the "Quality Guidelines,“
Source: Google Web Master Guidelines
Google Web Master Guidelines
Make a site with a clear hierarchy and
text links
Use text links instead of image. Why??
Accessibility, Ease of use
Every page should be reachable from at least one static text link
Offer a site map. If the site map has large number of links, break the site map into multiple pages.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content
Make sure that your <title> elements and ALT attributes are descriptive and accurate
Image Labeler
Example: h t t p : / / s e a r c h e n g i n e d e t a i l s . c o m / 2 0 1 1 / 0 2 / r a j n i k a n t h - r o b o t - a s - s e a r c h - e n g i n e - r o b o t . h t m l
h t t p : / / w w w . g o o g l e . c o m / i m a g e s ? h l = e n & b i w = 1 2 8 0 & b i h = 5 7 0 & t b s = i s c h : 1 & a q = f & a q i = & o q = & q = c h ri s t % 2 0 u n i v e r s i t y % 2 0 s e o
Don't participate in link Schemes to increase your site's ranking. Avoid links to web spammers or "bad neighborhoods"
Avoid hidden text or hidden links.
Don't use cloaking or sneaky redirects.
Don't send automated queries to Google.
Don't load pages with irrelevant keywords.
Don't create multiple pages, subdomains with duplicate content.
Don't create pages with malicious behavior, viruses, trojans,
Avoid "doorway“ or other "cookie cutter" approaches with little
or no original content.
If your site participates in an affiliate program, make sure that
your site adds value.
Photo Credits
http://www.flickr.com/photos/martosc/
http://www.flickr.com/photos/picturetunes/
http://www.flickr.com/photos/uwehermann
http://www.flickr.com/photos/ergonomic
http://www.flickr.com/photos/bwalsh