Web master guidelines ppt (2)
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Transcript of Web master guidelines ppt (2)
![Page 1: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/1.jpg)
Ultimate Guide to SEO
![Page 2: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/2.jpg)
Following these guidelines will help Google find, index, and rank your site.
Even if you choose not to implement any of these suggestions, we
strongly encourage you to pay
very close attention to the "Quality Guidelines,“
Source: Google Web Master Guidelines
Google Web Master Guidelines
![Page 3: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/3.jpg)
“ Make a site with a clear hierarchy ”
![Page 4: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/4.jpg)
So that its easy for Users and Search Engines …..
![Page 5: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/5.jpg)
Example:
Food
Indian Chinese Mexican
![Page 6: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/6.jpg)
Make a site with a clear hierarchy and
text links
Use text links instead of image. Why??
Accessibility, Ease of use
![Page 7: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/7.jpg)
Example
![Page 8: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/8.jpg)
Every page should be reachable from at least one static text link
Offer a site map. If the site map has large number of links, break the site map into multiple pages.
![Page 9: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/9.jpg)
Organized by Sections
![Page 10: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/10.jpg)
Create a useful, information-rich site, and write pages that clearly and accurately describe your content
![Page 11: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/11.jpg)
Keywords
search engine determines what a website is about is the words
used within it
![Page 12: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/12.jpg)
Make sure that your <title> elements and ALT attributes are descriptive and accurate
Image Labeler
Example: h t t p : / / s e a r c h e n g i n e d e t a i l s . c o m / 2 0 1 1 / 0 2 / r a j n i k a n t h - r o b o t - a s - s e a r c h - e n g i n e - r o b o t . h t m l
h t t p : / / w w w . g o o g l e . c o m / i m a g e s ? h l = e n & b i w = 1 2 8 0 & b i h = 5 7 0 & t b s = i s c h : 1 & a q = f & a q i = & o q = & q = c h ri s t % 2 0 u n i v e r s i t y % 2 0 s e o
![Page 13: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/13.jpg)
Example
![Page 14: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/14.jpg)
Images
Try to use text instead of images to display important names, content, or links.
![Page 15: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/15.jpg)
Example
Grilled Tandoor Barbeque Chicken
Indian FoodSamosa with Chutney
Tandoor Barbeque Chicken
![Page 16: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/16.jpg)
Check for broken links and correct HTML
![Page 17: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/17.jpg)
Make pages primarily for users
![Page 18: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/18.jpg)
Avoid tricks intended to improve search engine rankings
![Page 19: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/19.jpg)
Don't participate in link Schemes to increase your site's ranking. Avoid links to web spammers or "bad neighborhoods"
![Page 20: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/20.jpg)
Don't use unauthorized AUTOMATED programs to submit pages
![Page 21: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/21.jpg)
Avoid hidden text or hidden links.
Don't use cloaking or sneaky redirects.
Don't send automated queries to Google.
Don't load pages with irrelevant keywords.
Don't create multiple pages, subdomains with duplicate content.
Don't create pages with malicious behavior, viruses, trojans,
Avoid "doorway“ or other "cookie cutter" approaches with little
or no original content.
If your site participates in an affiliate program, make sure that
your site adds value.
![Page 22: Web master guidelines ppt (2)](https://reader033.fdocuments.us/reader033/viewer/2022052910/559c67801a28ab7a488b4670/html5/thumbnails/22.jpg)
Photo Credits
http://www.flickr.com/photos/martosc/
http://www.flickr.com/photos/picturetunes/
http://www.flickr.com/photos/uwehermann
http://www.flickr.com/photos/ergonomic
http://www.flickr.com/photos/bwalsh