Web Marketing That Works AIM Canberra
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Transcript of Web Marketing That Works AIM Canberra
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Insider Tips for Web Marketing
That Works
Adam Franklin, Marketing Manager
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Who’s next?
You?
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Blogging
@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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33% CTR
@Franklin_Adam
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40% OR 25% CTR
@Franklin_Adam
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Tailored
1 call to action
Personal
@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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Best performing emails - text only!
@Franklin_Adam
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28-35% open rate$7,000 sales
@Franklin_Adam
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Email marketing
• Battle of the Subject Lines and From Names
@Franklin_Adam
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• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
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10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
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• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
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34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
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• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
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13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
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• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
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27%
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
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• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
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7%(10% higher
open rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
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@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim14brisbane
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“Train hard, win easy”
Sean Bowes
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@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim14canberra