Web Marketing Strategies for Artists, Musicians and Other Creative Entrepreneurs

www.MarketingMonsoon.com

Art Meets Business Meets Internet

by

Jayne Burch


What Do You Want?What is the result you seek with marketing your creative business online?

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Art Meets Business Meets Internet

The similarities/differences between offline and online marketing

4 “Unbreakable” Rules of Web Marketing

4 Strategies you must use to get what you want from your online marketing efforts


My StoryLong ago and far away…

Psychotherapist

Coach

Musician

WebBizDiva

Web Marketing Strategist


The Biggest Mistake…Equating Marketing online with putting up a website

Consider this: More people getting buying

advice online 500 Million plus ACTIVE

Facebook users 25% of all music industry

revenues are now online 30 Million hours of Video watched

Daily on YouTube


Four Unbreakable Rules

1. Know Who and Where

2. Know What They Want

3. Give Them What THEY want

4. Systematize

#1: Know WHO they (the people you want to attract) are and where they hang out ONLINE

Who are your biggest fans? Gender Income Interests Activities Profession Characteristics

How does knowing “who” help you to know “where” to find them online?


Where do your customers hang out offline

Where do your customers hang out online?

Art showsGalleriesCoffee shopsAround Artsy

Friends_____________________

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FacebookLinkedInTwitterImageKindEtsyMusicForteYelpFlickr

Offline and Online Business




2.Know What They Want


4. Systematize

Creating your art is all about you

Selling your art is all about them Know what they want to feel Know what they want to

experience Know their preferences Know the language they use to

describe what they want





3.Give Them What THEY want

4. Systematize

Give them want THEY want not what you THINK they want Interact Make it easy to make requests Ask what they like best, want

more of, etc.






4. Systematize

The Internet can be a time drain or a time saver Set up a “lead” (prospective

customer) capture system Create an email list Automate your follow up Be strategic about what you do

online – separate personal and profession internet activities


Online Business Goals:

People =Traffic

Buying = Conversion

$$$


4 Strategies to for Making Money Online


Summary: To Successfully Grow Your Creative Business Online:

Follow the Unbreakable Rules Know Who and Where Know What they Want Give them What they Want Systematize

Be Strategic Find your Market and the Keyword Phrases they Use Get in the Way – Build a Keyword-Rich Web Presence Build a Loyal Following (and an email list) Monetize with Digital Products


Resources:

“Constant Content: 7 Steps to Publishing Online and Offline to Grow Your Business”

http://tinyurl.com/23rxhg8“Continuous Clients and Cash

Self-Study Course” Learn how to set up a Lead Generation

System to easily and effortlessly attract and engage your ideal customer.

How to conduct Keyword Research Set up a completely optimized website

in less than 24 hours

http://tinyurl.com/23rxhg8


Resources

Web Strategy Session A one-on-one web presence

evaluation and strategy planning session

Scope of work for a lead generation system

Recommendations for upgrading your current website and/or social media strategy

http://tinyurl.com/23rxhg8

JAYNE [email protected]

M866-378-5353

Questions?

Web Marketing Strategies for Artists, Musicians and Other Creative Entrepreneurs

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