Web Marketing ServicesWeb Marketing Services

BCS Website Services

Richmond, VA

www.bcswebsiteservices.com

Google SearchesGoogle Searches

Google is the most commonly used search engine, with about 70% of all web searches. The remaining 30% is split between Bing, Yahoo, ASK, AOL, and all other search engines.

In order for users to find your business on Google, you will need to be positioned in one of 3 areas:

• Natural, or organic listings- these are the search results that Google feels most closely match the user’s search.• Google Places- these are the map listings that display with many local searches, like ‘pest control richmond va’.• Google AdWords- these are the paid advertisements that appear at the top and right of most Google searches.

Organic Listings (SEO)Organic Listings (SEO)

Organic listings are the results that start below the paid ads (the shaded area at the top)

Search Engine Optimization (SEO) is the work that is done to position your website on the first page of organic listings.

Generally you will contract for 5-10 keyword phrases, like ‘pest control richmond va’, to be optimized.

SEO takes time and ongoing efforts, for more competitive industries this can be 6-12 months to get to first page. In some cases SEO will never displace the sites that are already ranked.

SEO generally costs $500-1000 per month for 5-10 localized terms.

www.bcswebsiteservices.com

Google PlacesGoogle Places

Sometimes local searches will also include information from Google Places (maps). Therefore it is important that your map listing is properly optimized.

Most businesses are already listed if they have a phone

Listings must be claimed to be edited

Photos, videos, descriptions, hours, and other informationcan be added to the listing

Listings in other online directories may affect yourplacement in Google Places

Google is changing terminology, to refer to these listingsas Google+. However, you still go to Google Places tomanage your listing

Google+ ListingGoogle+ Listing

This listing has been optimized so that the information displayed is exactly as the client prefers to see it, and so that it will be more prominent in search results.

Google AdWordsGoogle AdWords

Google ads appear at the top and right side of most search results pages. Unlike SEO, paid ads can put you at the top of search results right away, delivering targeted prospects to your website.

Ads use a pay per click (PPC) model, there is no cost to display your ad unless a user clicks on it

Geographic targeting can be set so that your ads only display in your target service area(s)

Ads can be extended with phone numbers, map links, and links to specific pages on your website.

Budgeting controls allow you to set a monthly spend

RemarketingRemarketing

To enhance your branding, and cultivate more sales, visitors to your website can be tagged so that your banner ads are displayed as they visit other websites.

You may have noticed this already, many major retailers and service providers have implemented this marketing strategy.

Administered through Google AdWords

Banners appear on local and national news sites like cnn.com, YouTube, Gmail, Mapquest, and many other large and small sites

Same performance model where you only pay for clicks, not exposures

Helps you level the field with larger organizations

Remarketing BannersRemarketing Banners

Some examples of banners in many sizes for different websites and devices:

Remarketing PlacementsRemarketing Placements

Here are some screen captures of remarketing banners displayed on various sites:

Related ServicesRelated Services

Mobile optimization of your website is extremely important for most clients, especially service providers (home services and professional services) and restaurants. Large percentages of users are searching for these services on their smartphones, and additionally ad costs can be less than for desktop ads.

Call tracking numbers allow you to see which marketing sources are producing the most calls to your business, but ring directly to your normal phone lines.

Comprehensive reporting is available at no cost with Google Analytics, so that you can see the interaction between ad clicks and your website visitor engagement.

Other mediums like video ads are also available.

While not included, SEO is available.

What’s NextWhat’s Next

Are there any questions?

If you select BCS to market your website, we will initially work for 90 days to implement your advertising strategy.

You will get periodic update meetings so that you can see the progress being made.

At the end of 90 days, you will have measurable results. Most clients engage us on a month to month basis, to fine tune their

marketing and maintain the maximum ROI. We also implement newly available technologies (like Remarketing) at no additional cost to clients that maintain services with us.

Thank you! We look forward to being of service to you!