Web marketing - 11 Instagram

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WEB MARKETING Lezione #11

Transcript of Web marketing - 11 Instagram

Page 1: Web marketing - 11 Instagram

WEB MARKETINGLezione #11

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INSTAGRAM

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L’ATTIMO FUGGENTE

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MOBILE FIRST

http://ben-evans.com/

benedictevans/2016/11/2/from-

mobile-first-to-mobile-native

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FILTRI

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HASHTAG

http://superspicymedia.com/blog/hashtags-on-instagram-how-many-should-

you-use/

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1 MILIARDO $http://

dealbook.nytimes.com/2012/04/09/facebook-buys-

instagram-for-1-billion/

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50 MILIARDI $

http://www.forbes.com/

sites/kathleenchaykowski/

2016/08/01/instagram-the-50-billion-grand-slam-driving-facebooks-future-the-forbes-

cover-story/#447ba8d7278f

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IL FUTURO

https://www.thestar.com/business/2016/11/03/mark-zuckerberg-promotes-video-first-vision-to-

investors.html

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IL PROFILOBUSINESS

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HOME

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IMPOSTAZIONI

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FUNZIONI /1

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FUNZIONI /2

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CONNETTI

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NUOVO PROFILO BUSINESS

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INSIGHT

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INSTAGRAM BUSINESS

https://business.instagram.com/

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ESEMPI /1

https://www.dropbox.com/s/0l1cekj9qkkp3mm/

How_to_Use_Instagram_for_Business.pdf

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ESEMPI /2

https://www.dropbox.com/s/0l1cekj9qkkp3mm/

How_to_Use_Instagram_for_Business.pdf

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ESEMPI /3

https://www.dropbox.com/s/0l1cekj9qkkp3mm/

How_to_Use_Instagram_for_Business.pdf

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APP

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ICONOSQUARE

https://pro.iconosquare.com/

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ICONOSQUARE

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ICONOSQUAREhttp://

index.iconosquare.com/brand/nike

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TOOL GRATUITI

https://www.brandwatch.com/

blog/marketing-top-6-free-instagram-analytics-tools-

uncovered/

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REPOST

http://repostapp.com/

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REPOST STRATEGY

https://later.com/blog/the-best-way-for-businesses-to-repost-on-

instagram/

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CASI

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Testi di riferimento

Conti L. (2016). Web Marketing For Dummies. Hoepli Due testi a scelta tra i seguenti:

*Conti L., Vernelli F. (2016). Blog di successo For Dummies. Conti L., Vernelli F. (2015). Inbound Marketing. *Conti L., Carriero C. (2016). Content Marketing. Meerman Scott D. (2016). Le nuove regole del marketing e delle PR. Di Fraia G. (2015). Social media marketing.