Web controlfeatures 08 2003

Over 2,000 dealerships depend on WebControl for integrated Over 2,000 dealerships depend on WebControl for integrated customer management solutions. WebControl is a complete closed customer management solutions. WebControl is a complete closed loop sales system with technology that grows with dealers and loop sales system with technology that grows with dealers and provides:provides:

• • Rapid deployment: typically 15 days or lessRapid deployment: typically 15 days or less• • Zero investment in hardware or software technologyZero investment in hardware or software technology• • Robust application tools that control the sales processRobust application tools that control the sales process• • Lead tracking that follows each deal through the pipelineLead tracking that follows each deal through the pipeline

WebControl lets dealers focus on attracting, growing, and retaining WebControl lets dealers focus on attracting, growing, and retaining profitable customer relationships - instead of managing software profitable customer relationships - instead of managing software technology.technology.

AVV WebControl Competitive Analysis

AVV Product/Services List:• Internet Sales Management• Showroom Sales Management• Showroom Desk Log• Customer Relationship Management• Internet Inventory Management• Automotive Download Services• Dynamail• Value-Added Services

AVV WebControl Competitive Analysis

Competitive Analysis

Automotive Download Services ADS collects data from automotive dealership computer systems and compiles it into a homogenous database for delivery to a variety of applications. For example, Internet vehicle classified listings can detail both new and used cars or trucks without input by dealership employees. Service and sales records provide content for direct marketing campaigns (email or "snail" mail) and the new Internet "personal web pages" for consumers.


Data Management, Purification, and Standardization

Because dealerships utilize their DMS according to their individual business practices, the data format is inconsistent across the market. Consequently, ADS has been programmed with automated procedures that verify and convert the data into a consistent format. Misspelled and abbreviated words are repaired, codes (i.e. vehicle option codes and service operation codes) are converted to detailed descriptions, and invalid information is removed.

Dealerships can also establish predefined business rules that allow for DMS data to be adjusted automatically. For example, pricing formulas can be established that produce a value for display based on pricing formulas that escalate or reduce DMS vehicle price fields by percentage, "pack", or other variables. In addition, data fields can be combined or excluded in consolidation routines that produce a required result without human attention or intervention.


Dealership Security

AVV understands the importance of the confidentiality of the data contained on each DMS system. That is why we provide the dealership with a non-disclosure agreement as part of our service. Because the DMS systems have security systems that limit access to specific data through the user name and password protocol, ADS can only gather information from the report generator of a specific application, like F&I for the extraction of vehicle inventories.

The ADS process is non-destructive to the dealership data because the service extracts a copy of a data report from the DMS computer between midnight and 6 am. At no time does ADS write or erase files on the dealership system. For additional peace of mind, ADS is insured and bonded if a problem might occur.


Internet Inventory Management

ADS provides each dealership with a link to their converted vehicle data through WebControl, a secure Internet based application. This on-line vehicle inventory management system allows the dealership to review the vehicle inventory that was converted from their DMS system and make changes to pricing or options such as adding a tow package vehicle description.

The Internet based WebControl interface provides the dealership with a vehicle inventory management system without the purchase of additional computer hardware or software. ADS collects and processes vehicle pictures with a procedure that resizes pictures for fast Internet display or high quality printing in newspaper or tabloids. The dealership can also send their inventory files to multiple Internet classified web sites through WebControl. No longer will the dealership need multiple vendors dialing into their DMS to pull their inventory for display on one web site. ADS provides the DMS security and confidentiality required by most dealerships.


DynaMail Making a meaningful impression on an Internet prospect is the critical first step to closing a sale. Consumers frequently shop for a vehicle at multiple dealerships. You need to set your dealership apart from the rest to avoid losing the deal on price. AVV's DynaMail gives your dealership an advantage over your competition.


DynaMail DynaMail allows you to harness the power of e-mail for communicating with potential clients and existing customers. Feature rich e-mail with photographs, vivid graphics, and colorful fonts delivers your message with style. It also extends the reach of your e-commerce effort to the customer's Inbox with e-mail links to your dealership Web site.


DynaMail

AVV will custom design a dynamic HTML e-mail for your dealership and install it in your WebControl ISM system. Direct links back to your Web site allow the customer to access features like used vehicle valuations and credit applications. Once installed, DynaMail can be used as an auto-responder, template or broadcast e-mail in the ISM e-mail application.

Email is fast becoming the preferred means of communication between customers and the dealership. DynaMail has been developed so your dealership can leverage the merits of this communication medium and make the most of your opportunities with the Internet customer.


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Enhancement List:

Reports 1. Leads From Multiple Sources

The Leads From Multiple Sources report is now available in a corporate version for corporate users. The report provides two distinct views: a "Summary' view and a "Details" view.

2. Date Range Reporting

Flexible date range reporting has been added to the following reports: Leads From Multiple Sources, Note Activity, and the Organizer Activity report. This feature allows the user to view data for a particular week or the duration of a sales incentive that does not span a specific calendar month.

3. Note Activity Report

The Note Activity report lists all note activity. This report includes dealership, sales representative, note type, totals, and percentages. The report provides two distinct views: a "Summary" view and a "Details" view.


Enhancement List:

ISM/SSM

4. Authenticom: Online Lead Append and Database Cleansing Services (Additional Cost Option)AVV has partnered with Authenticom to provide lead append and database cleansing services as an enhancement for beta Web Control users.

5. Black Book Trade-in Valuation (Additional Cost Option)Users may now subscribe to the new Black Book Trade-in Valuation system. This system links from within the beta Web Control trade-in sections to the Black Book Trade-in Valuation portal.

6. Online Credit Connection (Additional Cost Option) Subscribed users will now be able to run credit bureau reports on any individual prospect from the "Prospect Details" window or the "Manage's Desk Log".


Enhancement List:

ISM/SSM

7. Organizer UpgradeWhen an organizer activity is set, created through an automated sales process, or manually created by an ISM user, that activity will display the original create date.

8. Exit PackagesWeb Control users can now create exit package templates in the Showroom module. Exit package templates can include images, vehicle specifications, and merge codes.

9. New User type – GreeterA Greeter user varies from a standard user in that they have permissions to assign prospects to a salesperson, and check the "In Store" checkbox on the "Prospect Details" window.

10. Action Buttons Expanded DisplayThe action buttons on the "Prospect Detail" window have been expanded so that each button is displayed.


Enhancement List:

ISM/SSM

11. Recent ActivityThe "Recent Activity" link has been added to the "Prospects Listing" screen. Clicking this link will display a list of the prospects that have had an activity completed within the past seven days. The time span can be modified by clicking the "Time span and Filters" link on the "Settings" screen.

12. Managers Desk LogThe "Manager's Desk Log" has been modified to maintain prospects in the log as carryovers until marked out.

13. Print New Prospect WorksheetIn the confirmation window that displays when a new prospect has been added to the system, a new option has been added. The “Print New Prospect Worksheet" button will print a worksheet containing the prospect's detailed information.


Enhancement List:

CRM

13. Repair Order Work Plan Creation/Assignment EnhancementCRM Work Plans generated from repair order work can now be assigned by the work completed on the repair order. The user may direct the Work Plan based on customer paid, warranty, or internal repairs.

14. Work Plan Summary Report EnhancementThe CRM Work Plan Summary report now displays the year and model of the vehicle in the Work Plan as well as the customer’s email address. The data reported can be sorted by clicking the column headers. This report is also now date range enabled.

15. Campaign Manager EnhancementThe Campaign Manager has the ability now to search and find those customers that have not been serviced since a specific date.


AVV a Certified Lead Manager Vendor for the American Honda Motor Company

Columbus, Ohio, April 29, 2003 – AVV, a leading provider of Internet-based sales and customer management systems, has been selected by the American Honda Motor Co., Inc. (AHM) as a certified lead manager vendor for its Honda and Acura dealerships. This certification program allows dealers to have Honda and Acura leads sent directly to the Web Control® lead management system.

As an existing Web Control Honda/Acura dealer, simply contact the HiN Help Desk to enroll in the program. Upon enrollment, an AVV representative will follow up with you. Contact: HiN Help Desk 800-245-4343

New Logo since Autobytel acquisition:


WebControl® Ranked Number One Independent Lead Management System on Ward’s e-Dealer

COLUMBUS, Ohio, April 14, 2003 – For the second consecutive year, AVV’s WebControl has been ranked as the Number One Independent Internet Lead Management System not affiliated with a publicly held dealership group. According to the survey, WebControl was prominently identified with 23 of the top 100 dealerships.

WebControl’s distinction is the result of the Ward's e-Dealer 100 annual ranking of dealerships according to the number of Internet transactions from the previous year. Ward's uses an industry-standard definition for an online sale: any sale where the contact is initiated online and is completed by an Internet-dedicated salesperson. In the 2002 survey, dealers were asked: “What system does your dealership use to track and manage Internet leads?”

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WebControl® Ranked Number One Independent Lead Management System on Ward’s e-Dealer

"Having dealerships recognize WebControl pays tribute to the way in which our dealers across the country are driven to be the best," said Dan Vogel, president of AVV. "Ward’s honor reflects the success AVV has achieved in delivering the most comprehensive customer management system to automobile dealerships."

For more information on Ward’s e-Dealer 100, go to http://subscribers.wardsauto.com/Microsites/Index.asp?pageid=6678&srid=11524&magazineid=43&siteid=26

Based in Columbus, Ohio, AVV is the leading provider of Internet based sales and customer management systems that exceed the growing e-business requirements of the automotive industry. Working closely with its customers, AVV continues to develop new products and system enhancements designed exclusively for the automotive retailer. More information about AVV and WebControl is available via the Internet at www.avv.com.


Online Credit Check and Real-Time Data Cleansing and Append Services Available With WebControl

Columbus, Ohio, March 3, 2003 - AVV's newest value-added services, Online Credit Check and Real-Time Data Cleansing and Append Services, are now available with WebControl. Both services complement the "Total Solution" series and can be incorporated into WebControl based on dealership requirements.

Online Credit Check provides online credit reporting, access and retrieval, and interfaces with the three consumer bureaus, Equifax, Experian, and TransUnion, utilizing state of the art technology. The results of the credit report are stored as a note in the prospect details screen. In addition, an optional Decision Table automates the decision process and standardizes decisions across the lending department. (continued)


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Online Credit Check and Real-Time Data Cleansing and Append Services Available With WebControl

The Real-Time Data Cleansing and Append Services utilize multiple sources for consumer information to provide complete customer contact information, thus giving the dealer an edge when connecting with the prospect. It is a cost-effective solution delivering the most current consumer and demographic information available.

By incorporating Online Credit Check and/or Real-Time Data Cleansing and Append Services, a dealership has the confidence to focus on its business and its customers, not on its technology.

For more information about Online Credit Check or Real-Time Data Cleansing and Append Services, contact Sales at 614-487-1436 or via e-mail at [email protected].


AVV Announces Alliance With Mazda North American Operations

Columbus, Ohio, Feb. 3, 2003 - AVV announced today that Mazda North American Operations has selected AVV’s WebControl as the lead management solution for Mazda dealers.

WebControl is an Internet based lead management application that tracks all communication between the dealership and customers or prospects. The application can be accessed from any PC with Internet connectivity or the Compaq iPAC wireless device. This implementation will allow Mazda to provide improved marketing support to its dealers and assist participating dealers in establishing and managing relationships with customers.

“AVV is proud to help Mazda dealers bolster their already successful customer service efforts,” says AVV President Dan Vogel. “WebControl will help Mazda capitalize on the increasing use by the general public of the Internet to research, evaluate and initiate the purchase of new or pre-owned vehicles.” (continued)


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“Mazda is excited to work with AVV and offer our dealers a new Internet lead management tool” says David Matthew, Internet Marketing Manager, Mazda North American Operations. “AVV’s WebControl tool will allow our dealerships to manage more Internet customers, more effectively, and in less time.”

WebControl accepts sales inquiries from any website and automatically routes the email to the most qualified dealership representative according to pre-defined criteria. Wireless integration immediately prompts the recipient to respond to the consumer’s request as quickly as possible. WebControl also handles leads that originate by phone or through a visit to the dealership.

“AVV has developed technology enhancements to their tool that provide benefit to Mazda dealers,” says Penny Hays, Department Manager, e-Business, Mazda North American Operations.


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Each contact with the customer is automatically recorded in the WebControl database. Scheduled activities are delivered through a daily planner and electronic calendar system. Management can also install a follow-up processes so that each sales person communicates with the customer according to a predefined contact schedule that results in improved sales.

AVV is a full-service Internet application provider specializing in helping automotive manufacturers and dealers. AVV’s WebControl application harnesses the power of the Internet to provide thousands of sales teams with the information they need to manage and close sales. AVV provides services for over 2,000 automobile dealerships in the United States.

For more information, contact:Ed BraunbeckAVV, Inc.Phone: (614) 487-1436E-mail: [email protected]


Web controlfeatures 08 2003

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