Web Content Management · Web Content Management Document Management II Social Media Portals Mobile...
Transcript of Web Content Management · Web Content Management Document Management II Social Media Portals Mobile...
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June 2012
Rev 3.0 03102011
Web Content Management
Lars Onasch
Sr. Director Web Site Management
Copyright © Open Text Corporation. All rights reserved.
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„Das Internet wird kein
Massenmedium, weil es in seiner
Seele keines ist."
("Die Welt", 24.3.2001)
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www.australia.com
Video
Editorial
Content
Images
Slide 3
Documents
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Video
Editorial
Content
Images
Slide 4
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5
1. „Markets are conversations”
8. “In both internetworked markets and
among intranetworked employees,
people are speaking to each other in
a powerful new way”
(„Cluetrain Manifesto", 1999)
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Social
Content
Slide 6
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Slide 7
Mobile
Content
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Awareness
Y 2
005
Y 2
010
First Hype
Allows everybody
changing the web
Organisations go to
Web
WCM becomes
commodity
Many organisations
use WCM for their
public and internal
web offering WCM with much
more focus on
management and
delivery
Right content to the
right people
History of Web Content Management
Y 2
000
Copyright © Open Text Corporation. All rights reserved. Slide 8
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The Human Factor
Editors evolve to real „Content Managers“
Central role of a „Content Manager“
Compose content delivery on different devices
Use different content sources
Editorial work still necessary
Supported by automatic mechanism
Creativity makes the difference
Slide 9
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WCM Owns the Content
Copyright © Open Text Corporation. All rights reserved. Slide 10
Graphic by Real Story Group, 2011
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Intelligent Content Creation is the Key
To reach the goal of a better Customer Experience you need
to better prepare the content
An Editor needs to be supported by …
Meta data (keywords)
Automatic classification
Abstract (summary)
Related documents & assets
Related editorial content
Related user generated content (Social Media)
Slide 11
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“We are drowning in information
but starved for knowledge”
Slide 12
John Naisbitt
American Trend Researcher (1980)
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Customer Experience
Slide 13
Content from different sources … delivered …
to the right poeple/target group
at the right time
in the right format
on the right device/channel
Web Site Management
Delivery Server
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Situational Intelligence of Content Delivery
The next step will be (on our mind)
Content Delivery related to a specific situation
For instance (and possible today)…
based on a user‘s profile, the actual location (GPS
data), and the date/time
Based on application data (of a resource planning
system) products on a public faced web page will be
shown
Slide 14
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Intra- and
Extranets
Web Content Management
Document
Management II Social Media
Mobile Devices Portals
Public Faced
Websites
Applications Asset
Management
Document
Management
Slide 15
OT Content Server
OT eDocs
MS SharePoint
…
OT Social
Communities
…
OT Media Manager
OT MM on Demand
OT Video Services
Canto Cumulus
…
JSR 168/286
Support
CMIS Interface
Web Services
Social Media
SAP Portal
Manager
MS SharePoint
Web Parts
…
Any type of
web server
OT WSM
Delivery Server
OT Wave
App
Development
OT Social
Communities
Any type of
Social Media
app
OT WSM
Delivery Server
OT Customer
Communication
Management
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Assumptions
Top Trends
Social Media
Mobility (Sites, Apps, and Services)
Editor becomes a „Content (Channel) Manager“
Needs to be better supported
Increase of delivery channels
Increase of content sources
Slide 16
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Web Site Management
Roadmap
17
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Delivered Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 H1 2014 Future
Legend: Proposed In Progress Delivered
Calendar Year
Roadmap Expiry Date: Jul 1, 2012 18
WSM 11 (Swan) Greyhound Future Releases
Management Server with
.Net4 Technology
Semantic Navigation
Integration (Facetted Search)
Enhanced UX (Editor)
Social Communities (Management Server
Components, Lifecycle
Management)
Extended Multi-Language
Management
Enhanced Website Search (Common Search)
Delivery Server in the Cloud
Content Analysis (Suggested
Metadata, Sentiment Analysis,
Generated Summaries)
Search Engine Optimization (Metadata Enrichment, Friendly
Filenames)
Staging of Content Delivery
Enhanced Asset
Management (Folder, CMIS,
Usability)
Localization & external
Translations for Multi-
Language Environments
Web Compliance
Management (WCAG 2.0)
Extended Mobile Device
Support and Applications
(weComm Integration)
Extended Semantic
Navigation
Web Analytics (OTWSA
Integration)
Targeting
Management of Content
Snippets
Metadata Management
Web Archiving
Unified User Management
and IAM
WSM 11.0 SP1
Content Server 10 DM
Interface (Enterprise Library)
Enhanced Media
Management Interface
SharePoint 2010 DM
Interface
Open DM API
Website Search in the Cloud
(OT Semantic Navigation)
Social Communities
Integration 8.1
Roadmap
ECM Suite Advances Content Analysis in the
editorial environment
ECM Suite Advances Semantic Navigation for
Website Search
ECM Suite Advances Content Server Int. via ELS
Media Management 7.1 Int.
Social Communities 8.1
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Delivered Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 H1 2014 Future
Legend: Proposed In Progress Delivered
Calendar Year
19 Roadmap Expiry Date: Jul 1, 2012
WSM 11 (Swan) Greyhound Future Releases
Operating Systems (64bit)
Windows Server 2008, 2008R2
DS: Suse 11, RedHat 6, Solaris 10
Database Systems
MSSQL 2008, 2008R2
Oracle 10, 11
DS: MySQL 5.5, DB2 9.5
Java, Application Server
DS: Java 6, Tomcat 6,7, JBoss 6
MS: IIS 7, 7.5
Web Browsers
IE7, IE8, IE9
Firefox 7, 8
Safari 5.x
Virtual Environments
VMWare ESX 4.0, 4.1
Microsoft Hyper-V (2008R2)
Operating Systems (64bit)
Windows Server 2008, 2008R2, 8
DS: Suse 11, RedHat 6, Solaris 10
Database Systems
MSSQL 2008, 2008R2, 2012
Oracle 10, 11
DS: MySQL 5.5, DB2 9.5
Java, Application Server
DS: Java 6,7, Tomcat 6,7, JBoss 6
MS: IIS 7, 7.5
Web Browsers
IE7, IE8, IE9, IE10
Firefox 10+
Safari 5.x
Virtual Environments
VMWare ESX 4.1
Microsoft Hyper-V (2008R2)
Operating Systems (64bit)
Windows Server 2008, 2008R2 , 8
DS: Suse 12, RedHat 6, Solaris 11
Database Systems
MSSQL 2008, 2008R2, 2012, Azure
Oracle 11, 12
DS: MySQL 6
Java, Application Server
DS: Java 7, Tomcat 7, JBoss 6
MS: IIS 8.x
Web Browsers
IE9, IE10
Firefox
Safari 5.x
Chrome
Virtual Environments
VMWare ESX 5.x
Microsoft Hyper-V (2008R2)
Virtual Box
Platform Roadmap Note: Some integrations may have exceptions
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Thank You