Web Analytics Wednesdays Melbourne - What's New In Analytics - July 2013
-
Upload
datarunsdeep -
Category
Business
-
view
185 -
download
5
description
Transcript of Web Analytics Wednesdays Melbourne - What's New In Analytics - July 2013
#wawmelb
First up… Welcome!
twitter sign in
#wawmelb
It’s a short presentation!
Damion Brown
datarunsdeep.com.au
what’s new in google analytics
1
New Segment Builder in Google Analytics
What makes it different?
• Current segments track within a visit:
– People in Sydney, accessing on an
iPhone, with Danish as their default
language
What makes it different?
• New segments work across visits:
– People that spent $100 over five visits to
the site
– People that responded to an EDM a
month before they purchased
“the new segment builder” on YouTube
2
Attribution Modelling Tool In Everyone’s GA
What’s awesome about this?• Different channels work best at different
stages in the conversion process
• Attribution Modelling helps us understand
how much credit to assign
3
Free customer satisfaction surveys
What’s funky about this?
• They’re free for standard surveys
– Custom? $5.00 for 500 responses
• Run an experiment for 30 days
• US-only at the moment
4
Viewable Impressions coming to Google Analytics
What’s funky about this?
• Track views of display ads, not just
clicks
• Awesome for attribution modelling
Online display advertising
|23
Online display advertising
|24
Online display advertising
|25
What’s funky about this?
• Display will look better in reports
• Everybody: “Hey let’s all totally
spend more money on Display ads”
• Google: “Thanks guys”
that’s it
#wawmelb
datarunsdeep.com.au
#wawmelb