Web Analytics Wednesday Poznań 2015 - Visual Analytics
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Transcript of Web Analytics Wednesday Poznań 2015 - Visual Analytics
Traditional Analytics
1st page 2nd page 3rd page
Traditional analytics look at the transitions between pages
@bmozyrko
Visual Analytics
1st page 2nd page 3rd page
Visual (in-page) analytics focus on what
happens within the pages themselves
Traditional analytics look at the transitions between pages
@bmozyrko
On-element Analytics
1st page 2nd page 3rd page
Visual (in-page) analytics focus on what
happens within the pages themselves
Traditional analytics look at the transitions between pages
On-element
analytics will
focus on
how modifying
singular site
elements
influences the
segments & KPIs
@bmozyrko
http://www.conversionomics.com.au/learning-centre/increase-
website-conversions-using-heat-mapping-analysis/
• Analysis revealed that 24 % of the clicks
were going in wrong places
• As a result, simple design changes
increased conversion by 122%
How can heat maps improve conversion?
@bmozyrko