ABEnes Jay Jan

Web Metrics 101

“the science and art of measuring , collecting, analysing and reporting of (web)data for the purposes of understanding and optimizing Web usage.” -Web Analytics Association

What the **** is web metrics?

Basic Components

1) Visits and Unique Visitors

I came I saw (1 page) I Puked I left !!

Sucks vs. Does not Suck !

2) Bounce Rate

3) Conversion Rate

4) Referring URLs

Increase ROMI how?

Measure Marketing Productivity

Fundamental Purpose of Existence?

Non-human elements : Software/ applications

Human elements : 1. Implementation Specialist

2. Reporting Analyst 3. Analyst

Human and non- Human elements

What are the expectations ?

Plan of Action

Objective 1: Obtain Analytics software

Objective 2: Sync website with analytics software

Objective 3: Direct customers to your website

Objective 4: Wait and review customer online behavior

Empowering Consumer Centricity

Examine Referring traffic Review quality and relevance of content Share of voice Track community size and engagement

Why Web Metrics?

Valid key performance indicators

Measure and evaluate customer satisfaction

Enforce policy of customer retention

Difficult for first time users

Accuracy issues

Successes and Failures

http://www.youtube.com/watch?v=cbtf1oyNg-8

The way it shouldn’t be

Measuring vs. Optimizing

Increasing revenue through web metrics

“critical few”: priorities, goals, metrics, KPIs !!

Conclusion

Ready for some discussion honey?

Thank you for not yawning !!