Web analytics-advance
-
Upload
learning-catalyst -
Category
Business
-
view
53 -
download
0
Transcript of Web analytics-advance
![Page 1: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/1.jpg)
![Page 2: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/2.jpg)
![Page 3: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/3.jpg)
![Page 4: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/4.jpg)
![Page 5: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/5.jpg)
![Page 6: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/6.jpg)
![Page 7: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/7.jpg)
![Page 8: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/8.jpg)
Analytics & Marketing FunnelVisitors
Viewing a product category page
Viewing a product page
Viewing the shopping cart
Completing an order
1
2
3
4
Goal = visitors become customers
Optimize your conversion process to maximize conversions
Where do most visitors drop out?
![Page 9: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/9.jpg)
The Conversion Funnel
Optimize your conversion process to maximize conversions
Where do most visitors drop out?
1
2
3
4
5
6
7
Funnel
Goal page
Flight availability
Results page
Order complete
18,5%
Search page
Reservation
Confirmation
Payment form
0.25%
59,6%
42,1%
37,4%
30,3%
95,4%
![Page 10: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/10.jpg)
The reasons for visitor drop-out
Optimize your conversion process to maximize conversions
Identify reasons for high drop-outExits = 95.4%
Exits = 59.6%
Exit Reasons:• Overlong payment form• Poor layout
Exit Reasons:• Poor search experience• Availability checker very clunky
Visitors
Customers
![Page 11: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/11.jpg)
Conversion Funnel 2
Optimize your conversion process to maximize conversions
Where do most visitors drop out?
1
2
3
4
5
6
7
Funnel
Goal page
Flight availability
Results page
Order complete
Search page
Reservation
Confirmation
Payment form
0.25%
Improved layout
Improved layout
Removed
2.23%
![Page 12: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/12.jpg)
Conversion Funnel 2
Optimize your conversion process to maximize conversions
Where do most visitors drop out?
1
2
3
4
5
6
7
Funnel
Goal page
Flight availability
Results page
Order complete
Search page
Reservation
Confirmation
Payment form
0.25%
Improved layout
Improved layout
Removed
2.23%
![Page 13: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/13.jpg)
Conversion Funnel 2
Optimize your conversion process to maximize conversions
Where do most visitors drop out?
1
2
3
4
5
6
7
Funnel
Goal page
Flight availability
Results page
Order complete
Search page
Reservation
Confirmation
Payment form
0.25%
Improved layout
Improved layout
Removed
2.23%
![Page 14: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/14.jpg)
Conversion Funnel 2
Optimize your conversion process to maximize conversions
Where do most visitors drop out?
1
2
3
4
5
6
7
Funnel
Goal page
Flight availability
Results page
Order complete
Search page
Reservation
Confirmation
Payment form
0.25%
Improved layout
Improved layout
Removed
2.23%
![Page 15: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/15.jpg)
Web Analytics KPI’s
![Page 16: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/16.jpg)
Any website may have more than 1 goal…17
● Information● Content
Consumption● Leads● Sign ups /
Registrations● Sell products● Loyal visitors
Identifying Your Site Goals What do you expect of your website?
![Page 17: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/17.jpg)
18Primary GoalsSecondary Goals
Quantifying Your Site Goals :Converting goals to KPIs
![Page 18: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/18.jpg)
19Primary GoalsSecondary Goals
Funnel TrackingContent Consumption
GOAL!!
No goal
Measure Your website Goals
![Page 19: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/19.jpg)
Business Challenges in Web
Analytics
![Page 20: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/20.jpg)
![Page 21: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/21.jpg)
Challenge 1: Inaccurate & inconsistent data through web analytics
Implementing it RIGHT
Expect application discrepancies
Get the expert- do not think everything can bedone In-house
Choose a system of recording data
Consistent reporting
![Page 22: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/22.jpg)
Challenge 2: Organization processes and structures impacting analytics implementation
Marketing involvement in analytics implementation
Management reporting to be segmented
Regular monitoring of data & reporting
![Page 23: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/23.jpg)
Challenge 3: Analytics data is siloed
Create customized goals & reports
Populate dashboards
Integrate with sales/BI systems for accuracy
![Page 24: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/24.jpg)
Challenge 4: Videos, Actions, Games & Social Applications
![Page 25: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/25.jpg)
Reports
![Page 26: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/26.jpg)
Reports
Improve your site and increase marketing ROI
![Page 27: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/27.jpg)
Visits
![Page 28: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/28.jpg)
Visitors come from?
![Page 29: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/29.jpg)
Goals and Funnels
![Page 30: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/30.jpg)
Which Traffic Source is Performing?
![Page 31: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/31.jpg)
Tracking Keyword Search
![Page 32: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/32.jpg)
Save Frequently Used Reports to Dashboard
![Page 33: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/33.jpg)
Schedule reports to be delivered via Email
![Page 34: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/34.jpg)
Advancements in Analytics
Mobile analytics
Some applications
Desktop ticker
Social Analytics
Other Possibilities
• Sync with Sales/lead management systems• Multiple Profile dashboard• Alert system-mobile linking
17
![Page 35: Web analytics-advance](https://reader030.fdocuments.us/reader030/viewer/2022032617/55a9ea0c1a28ab29638b45a7/html5/thumbnails/35.jpg)
Thank You