Web ad types
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Transcript of Web ad types
Web ad typesBY BEN MCCARTY
UPDATED DEC. 2014
Quick notes before startingThree versions of your site:
Desktop (www.yoursite.com)
Tablet (t.yoursite.com)
Mobile (m.yoursite.com)
Three main areas for ads in desktop
Sidebar (Available on all areas of site)
Top banners (Display at top of site, available on most pages)
Content banners (display in other areas of site such as next to titles, below section listings)
All ads in presentation not necessarily to scale
A note on trafficSessions = Google analytics term for number of visitors to your site
TDC sees 50-60,000 sessions per month ( appx. 60% desktop 30% mobile 10% tablet)
HRN sees 60-70,000 sessions per month (appx 50% desktop 40% mobile 10% tablet)
WSE sees 5-10,000 sessions per month (appx 60% desktop 40% mobile 10% tablet)
Desktop site sidebar adsTHESE ADS ARE AVAILABLE ON ALL PAGES
300x250(Medium box)
• Three units per page
• Available on all pages
120x300(Half
skyscraper)• Two units per
page
• Available on all pages
• Both units side-by-side
300x100(mini banner,
small rectangle)
• Two units per page
• Available on all pages
• Units stacked
120x600(Skyscraper)
• Two units per page
• Available on all pages
• Both units side-by-side
300x600(Half-page skyscraper)• One unit per
page
• Available on all pages
Top banner adsTHESE ADS ARE AVAILABLE ON ALL PAGES
BECAUSE OF SPACE ISSUES WOULD RECOMMEND DISPLAYING EITHER TWO 350X90 ADS OR ONE 728X90 AD ON ANY GIVEN PAGE
350x90(Half
banner)• Two units per
page
• Available on all pages
• Displayed side-by-side
728x90(Full
banner)• One unit per
page
• Available on all pages
Homepage ads (Desktop)NON-SIDEBAR CONTENT BANNER ADS ON THE HOMEPAGE
970x90(Large
leaderboard)• One unit available
on homepage
• Displays above main story carousel
670x90(Section banner)
• One unit available on homepage
• Displays below carousel/weather info
300x100(mini
banner)• Up to five units
available on homepage
• Displays in between section stories lists
Section specific adsTHESE ADS SHOW ONLY IN THE SECTION LANDING PAGE (NEWS, SPORTS, OPINION, ETC)
670x90(section leader)
• One unit available on section landing pages, including classifieds*
• Displays next to section title
Note on section bannersCurrently templates are set so that the same ad will display on main and sub-section landing pages of each sections.
For example, if ad is assigned to Sports, it will appear on main sports landing page, high school sports landing page, recreation sports page, youth sports landing page etc.
This was done for simplicity with initial implementation and because most individual section pages have fairly low traffic numbers
If you have a popular section which needs its own individual ads (say, Opinion-Letters to the Editor is particularly popular in your paper) and you want to sell ads against that particular sub section, I can help build specific ad units/templates given enough of a heads up
Stories specific adsTHIS AD UNIT DISPLAYS ONLY WITH STORIES
728x90Above
headline banner
(Full banner)
• One unit per stories
• Displays above story headline
Mobile banner adsAVAILABLE ONLY ON THE MOBILE VERSION OF THE SITE (M.YOURSITE.COM)
320x50banner(mobile banner)
• At least two units per page
• Homepage has four additional units between section listings
• Displays at top and bottom of page
Tablet adsAVAILABLE ONLY ON TABLET VERSION OF SITE (T.YOURSITE.COM)
728x90banner(tablet
banner)• At least two units
per page
• Homepage has four additional units between section listings
• Displays at top and bottom of page
The future?Native advertising?
The end of flash ads?
Different shapes and sizes of display ad units?