WEB 4 U Atlas top 10 tips for using the Internet to benefit your business ©2008 Atlas Computer...
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Transcript of WEB 4 U Atlas top 10 tips for using the Internet to benefit your business ©2008 Atlas Computer...
WEB 4 U
Atlas top 10 tips for using the Internet to benefit your business
©2008 Atlas Computer Systems Ltd – www.atlascs.co.uk
What Am I Going to Waffle About?• Does your company need a website?
• E-mail marketing
• Pay Per Click advertising
• Search Engine Optimisation (SEO)
• Taking orders or enquires online
• Online networking
• How to use Blogs
• How to beat technical barriers
Does Your Company Need A Website?
• Total online commerce grew 34.6% last year, worth £28.1bn by 2011
• Atlas is a web design / development company• Increased turnover by 400%• Net profit 30%• Total expenditure on marketing < 1% turnover• Target demographics and real-time feedback on our efforts
• TIP 1: Myth – Your web designer will help you to establish a successful online presence
• TIP 2: Copying the competition is not a good idea, innovate!
E-mail Marketing• Client interaction is key
• Offer potential customers something in return for providing their contact details
• Make sure you have their permission
• TIP 3: Website + E-mail Campaign = Customer Relationship
Pay Per Click Advertising• Purchase traffic from websites for a fixed fee per click
• Can be expensive if not implemented properly!
• Contextual advertising
• More on Google Adwords - https://adwords.google.com/select/
• TIP 4: Find a PPC to help kick start your campaign, most offer their services for free initially
• TIP 5: Always hire a web marketing expert on recommendation
Pay Per Click Advertising
Pay Per Click Advertising• Purchase traffic from websites for a fixed fee per click
• Can be expensive if not implemented properly!
• Contextual advertising
• More on Google Adwords - https://adwords.google.com/select/
• TIP 4: Find a PPC to help kick start your campaign, most offer their services for free initially
• TIP 5: Always hire a web marketing expert on recommendation
Search Engine Optimisation• Slower process than Pay Per Click – six month lead time minimum
• Google does not want new sites with no history at the top of their results
• Much more cost effective, especially in saturated markets
• Make sure you track progress
• TIP 6: When working with your SEO expert attempt to target niche phrases (www.wordtracker.com)
• TIP 7: Find a competitor’s site and see what keywords they are using.
Online Networking• Forums such as www.ukbusinessforums.co.uk are
great networking tools
• Industry specific forums are usually available
• Online directories allow free promotion of your services
• Online networking has SEO benefits too
How To Use Blogs• Definition of a “Blog”
• Easy to maintain, great appeal to new/existing customers
• SEO friendly!
• TIP 8: Keep your blog content informal, much like speaking to a friend
• TIP 9: Provide interesting, relevant and informative content
Beating Technical Barriers
• Either do it your self or pay others to do it for you
• Don’t hit and run, build relationships
• Sample new suppliers where possible
• Ask me!
• TIP 10: Work to your strengths!
Further Reading
• Entirely propaganda free news, hints and tips:
• www.atlascs.co.uk/blog
• END