Web 3.0 and Government workshop Canberra, …...• Poster – work safety • Keeping it really...

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Government in an age of transparency

Web 3.0 and Government workshop Canberra, November 2011

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Inters'cia

Digital Society Educa'on

Analogue Leadership

Research

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INTRODUCTIONS

What is your biggest frustration with technology at the minute?

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Nothing is more unpredictable than the mob, nothing more obscure than public opinion, nothing

more deceptive than the whole political system.

(Cicero Pro Murena 36, 100 BC)

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WEB 2.0 IS BEGINNING TO RESHAPE GOVERNMENT

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There is a revolution happening

(h;p://memeburn.com/2011/01/coup-‐dtweet-‐can-‐social-‐media-‐overthrow-‐a-‐government/)

h;p://www.youtube.com/watch?v=2guKJfvq4uI&feature=player_embedded

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It is all around us

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and happening in places we don’t necessarily expect

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"Everyone watching these horrific actions will be struck by how they were organised via social media. Free flow of information

can be used for good. But it can also be used for ill,” (David Cameron, UK Prime Minister)

(Guardian, http://www.guardian.co.uk/media/2011/aug/11/david-cameron-rioters-social-media)

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Forget the media release, just tweet it!

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WHAT IS DIGITAL?

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(Zuboff & Maxim, “The Support Economy”, 2000)

Key characteristics of digital

•  Transparency •  Accountability •  Better business practices •  Ability to manipulate complexity •  Collaboration and co-operation, globally •  Immediacy •  Infinite “plasticity” •  From linear to kaleidoscopic relationships •  Ubiquity - anywhere, anyhow, anytime

(Zuboff & Maxim, “The Support Economy”, 2002)

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Physical and digital Characteris+c Physical -‐ photograph Digital –photograph

Transparency Printed -‐ fixed Can be edited -‐ open

Accountability Deemed to be authen'c as “fixed”

Can be tracked and traced – gps (iPhones), tagged, but can be edited

Business prac'ce Needs to be either digi'sed or physically shared – can be locked down

Can be shared easily

Complexity Two dimensional Mul'-‐dimensional and temporal

Collabora'on View only, needs to be “copied”

Can be shared and edited, infinite copying

Immediacy Available when printed Can be downloaded, accessed

Plas'city Printed -‐ fixed Can be edited -‐ open

Kaleidoscope Can print mul'ple copies Infinitely shareable in mul'ple direc'ons

Ubiquity Accessed via physical means -‐ album

Can be accessed via any digital screen

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Exercise

What is the difference between a digital and analogue piece of communication

(a document), bearing these characteristics in mind?

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Physical and digital Characteris+c Physical Digital

Transparency

Accountability

Business prac'ce

Complexity

Collabora'on

Immediacy

Plas'city

Kaleidoscope

Ubiquity

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Digital implications

In an increasingly digital world people are: •  Seeking sanctuary •  Demanding voice •  On a quest for connection

Zuboff & Maxmin, The Support Economy, 2002

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PUBLISHING IS BECOMING THE WEB

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The evolving Web

Web 3.0 The seman'c web connects knowledge

Web 4.0 The ubiquitous web connects intelligence

Web 1.0 connects informa'on

Web 2.0 The social web connects people

Connec'vity

Knowledge

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Some useful defini'ons …

•  Web 1.0 -‐ unidirec(onal and “push” –  websites –  electronic publishing

•  Web 2.0 -‐ interac(ve -‐ “push” + “pull” –  Social networking -‐ MySpace, Wikipedia, Facebook

•  Web 3.0 -‐ immersive –  3D Virtual Worlds & ubiquitous compu'ng – Mobility, cloud

•  Web 4.0, 5.0 … the seman(c world –  Intelligent agents –  Adap've Informa'on

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Web Timeline

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Digital Brand Real 'me dashboard measuring the communica'ons ecosystem

u'lising seman'c social technologies and processes

Data Sensing ac'ons and communica'ons of

stakeholders

Authen'city Sustainability Seman'c filters measuring trust rela'ng to

reputa'on and resilience


stakeholders


stakeholders

The emergent networked social enterprise Proac've re

spon

se Proac've response

The emergence of the digital brand

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WEB 3.0 NATURAL LANGUAGE

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Solution areas

Natural Language

Search

Sentiment Analysis

Semantic Content

Discovery & Integration

Semantic Document Analysis

•  Tagging •  Classification •  Summaries

Semantic Text Pattern

Analysis

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WEB 3.0 LINKED DATA

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Linked Data Cloud - 2011 http://richard.cyganiak.de/2007/10/lod/

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Linking data

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Disambiguate (Pull apart) Documents

Structured Data

Unstructured Data

Metadata

Database

Structured Data

Unstructured Data

Metadata

Database Documents

Physical

Documents

Digital Web

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Client “Where can I

buy product x ?”

“Stores are located in the CBD at ...”

Smart Scanning

Semantic Search

Smart Document Composition

Semantic Chat

Call Centre

Databases

Linked data

Cogito – Expert Systems… moving to beta

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So, how does government cope in this world?

http://www.youtube.com/watch?v=RNJl9EEcsoE

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Evolution of Government

(Leanne Fry, FWO)

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How mature are we in the digital world?

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Exercise Two

•  Situation: –  New research shows orange better than yellow safety

vests –  To be introduced within a factory type of workplace for

over 300 people with disabilities –  You have six months

•  You are charged with developing a multi-channel communications strategy

•  Be ready to explain your strategy

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Communications execution model

•  How do I get support and buy in?

• Who do I need to help me?

• What is the worst thing that can happen?

• Who can I trust to do this?

Trust Risk

Leadership Management

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Informa'on Driven

Enterprise

Business Intelligence

Sales & Marke'ng

HR

Leadership

Customer Environment

Governance

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Group One – Harmony Day •  Face to Face as primary means •  Champions •  Event – fund raising day •  video and audio •  Segment into monthly •  Identify independent needs •  Learn from previous experience •  First month – develop and identify champions to persuade colleagues •  Workshops to gather data from organisation – consultation and specific needs – who will be

resistant – training champions •  Second month – champions to work with others •  Third month – March = “Harmony Day” – orange day – link to fundraiser •  Orange dress, orange foods •  Management and champions to wear orange vests •  Month four – workshops – evaluate success – potentially look at new strategies •  Month five – video and audio package – animated – Health & Safetuy messages – with

subtitles •  Month Six - roll out •  Parallel – developing KPI’s and measures of reporrting – dashboard metrics

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Group Two

•  Getting family and support workers from the outset •  Forum – what possible difficulties – how to relate to

them •  Colourful posters – “Yellow out, Orange in” •  Incentive to change •  OH&S to do video – schedule screenings •  Hand in yellow vest when get orange vest •  Can’t come in without orange vest •  How to mitigate negativitiet •  Would already have strategies in place •  Note taking, electronic surveys, data from

warehouse (linked to people – link to cognitive ability),

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Group Three – Make the change together

•  Found was more complicated that originally seemed •  Physical change – swapping of yellow to orange – collecting

data •  Positive adoption of change from yellow to orange •  Change for safety, benefit – together •  Work with existing channels, work through the system •  Keep to budgetary restrictions •  Rapid change and then follow up with all key stakeholders •  OH&S champions – peer to peer, use networks and groups –

smaller groups rather than one big group across locations •  Pragmatic communications •  Posters and flyers – change over time, goal setting, targets –

yellow to orange progressive change •  Updates back to management •  Follow up with carers

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Group Four -

•  Began with assumption that people with disabiliies may be more change averse than usual

•  Group of 300 broken up into teams – team leaders will be more familiar with the individuals – use them as the catalysts for change

•  Other issues may arise at the same time – take leaders into confidence – bring change into a broader conversation

•  Tools – printed, oral, video, intranet – let them come back at a subsequent meeting about how to handle change – tailor processes to each group

•  Use the usual channels – f2f, printed, video, online •  As much information at their fingertips as possible •  Use the six months to prepare and then roll out quickly at the

end – faster and slower teams •  Managing fear and resistence to the change

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Group Five •  Tools initially then worked to strategy and audience •  Employees, management, carers •  Initial survey and forum to guage attitudes/attachments •  Key messages for each group •  Get the safety message across – work safety – leverage existing tools and resources •  Video – repurpose what’s out there •  Subtitles, DVD, internet but short for internet connection •  Accessability •  Videos targeted at different audience groups •  Website – bring facts and figures together •  Workshops – f2f is useful – q & a initially, introduction workshop – preplaced tools. •  Bringing the audiences together – including carers •  Reanalyse tools already created •  Follow up survey •  Poster – work safety •  Keeping it really simple – visual and colours •  Making it fun – bananas and oranges

•  What about story telling – tweets and blogs – personalisation •  Stories about orange being better than orange

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Group Six – improving factory safety •  Consultation and awareness •  Planning •  Implementation •  Key stakeholders – CEO explaining costs and benefits •  Supervisors and unofficial leaders, safety committee •  Information sessions and workshops •  Dedicated intranet site •  Corporate video •  Subtitles, sign language, f2f team meetings •  People on holidays to be included – payslip notices •  Competition – brighter and more vibrant workplace •  Blog to aggregate results •  Evaluation – survey in hard copy of results

•  Don’t forget the union •  Leverage the thought leaders – the alphas

•  Skill levels

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Resources Online: •  http://mashable.com/ •  Fred Cavazza - www.fredcavazza.net •  David Armano - http://darmano.typepad.com/ •  Kate Ray’s video on Web 3.0 - http://kateray.net/film/ •  David Siegel’s Personal Data Locker - http://thepowerofpull.com/pull/blog •  Ross Dawson -http://rossdawsonblog.com/ (www.rossdawsonblog.com) •  Andrea Di Maio (Gartner) on Gov 2.0 - http://blogs.gartner.com/

andrea_dimaio/2011/05/27/gov-2-0-it-takes-a-crisis-to-take-off-it-takes-much-less-to-stall/

•  Siri - www.siri.com •  http://www.egov.vic.gov.au/ Books: •  The Support Economy, Zuboff & Maxmin, 2002 •  The Shallows, Nicholas Carr

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Society is changing

A revolution doesn’t happen when society adopts new tools, it happens when it adopts new behaviours

Clay Shirky

Web 3.0 and Government workshop Canberra, …...• Poster – work safety • Keeping it really...

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