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Web 2.0 technologies as

a Business English catalyst:an overview

Cleve Miller - English360

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Whats web 2.0?

How can web 2.0 help our students learn?

Whats English360? What are its goals?

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Its not thetechnology.

Its what you do with it.

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social constructivism:

foundation for eclecticapproach

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Now

social constructivist

Before

gram-tran, audio-lingual, cognitive

habits, drilling

blank slate

sage-on-stage

passive

memorize

isolated

product

process information

communication

build on experience

guide-on-side

active

interpret, make sense

social

process

construct meaning

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social constructivism:foundation for eclectic approach

before

learner brain

classroom tasks

social constructivism

now

communicative approach

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Whats web 2.0?

How can web 2.0 help our students learn?

Whats English360? What are its goals?

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Web 1.0

network of connected computers

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Web 1.0 Web 2.0

network of connected computers platform of connected people

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Web 1.0

content produced by someone else

Web 2.0

content produced by the user

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Web 1.0

content organized by someone else

Web 2.0

content organized by the user

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Web 1.0

architecture of passive consumption

Web 2.0

architecture of active participation

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Web 1.0

attempts to create walled gardens

Web 2.0

build value through open fields

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Web 1.0 Web 2.0

attempts to create walled gardens build value through open fields

Britannica Online

51 per year

expert authors

123 errors (42 articles)

Wikipedia

Free

anyone is an author

162 errors (42 articles)

20 xlarger

450 x the

traffic

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Web 1.0

download culture

Web 2.0

remix culture

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Web 1.0

common denominator

Web 2.0

long tail

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Web 1.0 Web 2.0

common denominator long tail

The LongTail

Bestsellers Tiny Sellers

# sold

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Web 1.0

read-only

Web 2.0

read-write

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strong community,

shared experiences,

building things together for others to view and use

Web 2.0: platform of connected peoplesummary

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strong community,

shared experiences,

building things together for others to view and use.

Definition ofsocial constructivism

from the Moodle FAQ:

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Whats web 2.0?

How can web 2.0 help our students learn?

Whats English360? What are its goals?

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Its not thetechnology.

Its what you do with it.

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Baber 2007

Sharma and Barrett 2007

Dudeney and Hockly2007

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Web 1.0 Web 2.0

common denominator long tail

Use the long tail to deliver

personalized content to learners:

+ professional performance+ personal interests

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Web 1.0 Web 2.0

architecture of passive consumption architecture of active participation

Use blogs, forums, and wikis to drive

meaning-based interaction

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Web 1.0 Web 2.0

content organized by someone else content organized by the user

Use radical personalization to power

bottom up training for corporateprograms

(emancipation from top-down training departments)

(emancipation from coursebooks)

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social constructivism:foundation for eclectic approach

before

learner brain

classroom tasks

social constructivism

now

communicative approach

real world

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before

learner brain

classroom tasks

social constructivism

now

communicative approach

web 2.0 tasksreal world

Pete Sharma and Barney

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Pete Sharma and BarneyBarrett:

There are benefits to be gained when

these...are brought together in one

system...it is a unifier of tools...all under

one roof, with tools that have been

designed to work together and have the

same design ethos, both pedagogically

and visually. The effort in learning how to

use these tools is therefore much

reduced.

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Whats web 2.0?

How can web 2.0 help our students learn?

Whats English360? What are its goals?

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English360 goals

Integrated platform for web

2.0 tools applied to Business

English

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English360 goals

teacher-centric / technology forteachers

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English360 goals

support classroom, blended and onlinelearning

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English360 goals

based on social constructivistlearning theory

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English360 goals

methodologically neutral,

not content driven,

not coursebook driven

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English360 goals

provide collaborative

workspace

that focuses and aligns

energy of learning groups

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English360 goals

provide potential for

personalization

and bottom-up program design

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English360 goals

support performance-basedapproaches and methods

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English360 development pipeline

more contentcontributors

forums, blogs,wikis

more itemtypes

protocols, lessonplans

e360 ARC

community ofcommerce

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Getting started: small in-company group

1. Create a Project (BASF Group 3)

2. Invite students as members, assignNA

3. Design course, schedule classes

4. Search for, copy, modify, authorcontent

5. Manage results and performanceevents

6. Ss: modify needs, Ts: adjust course -repeat

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