Web 2.0 (Social Media) Kettering Thesis for Genesee County Road Commission Lee Knepper – Co-op.
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Transcript of Web 2.0 (Social Media) Kettering Thesis for Genesee County Road Commission Lee Knepper – Co-op.
Social Media: What
Social Media: A web based technology to change media monologues to dialogues.
No longer is the web a one way conversation
Social Media: Why
• Get input from citizens before decisions are made.
• Give the citizens information quicker and easier.
• Create a relationship with citizens by interaction.
• Network with other road commissions and companies to discover ideas we may not have thought of, or technology we don't know about.
• Identify and correct misinformation.
Social Media Program: How
• Social media program: a system of websites and services to achieve the following objectives
– Receive updates while in a social networking site
– Get feedback from citizens
– Allow them to participate in questions, debates and decisions.
– Maintain a friendly personality
Social Media System: How (Implementation)
• Social media system was created using these sites
– Facebook: Discussion boards and provides updates
– Twitter: Provides short updates to those using Twitter
– YouTube: Video hosting
– Flickr: Image hosting
– Polldaddy: Polls and surveys
– RSS pages: News feed capable of replacing Notifier
– (All but RSS and Polldaddy can be commented on)
• Personality is provided by the users updating and monitoring.
Poll Examples
• One of these is embedded into the side bar of the website, so everyone visiting the site will see them.
Current Usage:
• Facebook: 56 followers
• Twitter: 42 followers
• Flickr: 6,829 Views, 57 commented on, 52 flagged as another users favorite image.
• YouTube: 233 channel views, 114 upload views
– February 4th 2010 TO May 25th
• Polldaddy: 393 responses over 5 polls.
• RSS:5,452 hits in April 2010 for 8 Feeds
Summery
• System allows interaction with citizens, and promotes goodwill.
• System can be used to proactively get the public's opinion on a decision or idea.
• Multiple sites give the public multiple ways to get the information they are interested in.
• Multiple media formats allow information to be given in the most efficient and interesting means possible.