Web 2.0 & Social Marketing
description
Transcript of Web 2.0 & Social Marketing
Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. August 2006© 2006 Atos Origin. Confidential information owned by Atos Origin, to be used by the recipient only. This document or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos Origin.
Web 2.0 & Social Marketing
Jan Krans
Utrecht, 23 november 2009
» Jan Krans
» Business Development Manager
» Atos Origin
» Bestuurskundige
» Digitale Nomade
[email protected] 06-109.688.23
» Vivjan
Inspiratie
» 1 op veel communicatie
» Serieel en Off-line
» Traag
» 1 op 1 communicatie
» On-line
» Snel tot real time
» 1 op veel communicatie
» Batch en off-line
» Near time
» 1 op veel communicatie
» Massa en on-line
» Near to real time
Internet 1.0
1 op veel communicatie
1 op 1 communicatie
Internet 2.0Veel op Veel CommunicatieConsument en ProducentMassa Individualisering
Iedereen zijn eigen
web
Inspiratie
http://www.slideshare.net/missrogue/you-and-your-whuffie-factor
Samenvattend