Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… ·...
Transcript of Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… ·...
![Page 1: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/1.jpg)
Nick Bowden, CEO www.mindmixer.com
2012 American Planning
Association National
Conference
April 17, 2012
The Wise Economy
Workshop
Web 2.0 Public
Participation
Della G. Rucker, AICP, CEcD www.wiseeconomy.com
![Page 2: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/2.jpg)
The Wise Economy
Workshop 2
![Page 3: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/3.jpg)
The Wise Economy
Workshop
o Three grades of public participation
o Why bother?
o The state of the industry (for the next 5 minutes)
o What to look for in a public participation web-based platform
o One firm’s perspective:
MindMixer
3
![Page 4: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/4.jpg)
The Wise Economy
Workshop
Brickbats or roses…whichever.
4
![Page 5: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/5.jpg)
The Wise Economy
Workshop
“______ says we
haveta do it…..
<sigh>”
![Page 6: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/6.jpg)
The Wise Economy
Workshop
We want your information… but we don’t really want you.
6
![Page 7: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/7.jpg)
The Wise Economy
Workshop
“If people see all
the great things
this will do,
they’ll get on
board for sure!”
7
![Page 8: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/8.jpg)
The Wise Economy
Workshop
“If someone has a
problem with this
idea, we want to
know at the
beginning so that
we can defuse
the opposition.”
8
![Page 9: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/9.jpg)
The Wise Economy
Workshop
“We need to know
what people want
so that we can
design something
that people will
support.”
9
![Page 10: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/10.jpg)
The Wise Economy
Workshop
We all have
a necessary
role to play
in helping
find the
solution.
10
![Page 11: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/11.jpg)
The Wise Economy
Workshop
“Our residents and
business operators
have unique
knowledge and
perspective. We
need to tap that to
help us find the best
possible solutions to
our complex issues.”
11
![Page 12: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/12.jpg)
The Wise Economy
Workshop 12
![Page 13: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/13.jpg)
The Wise Economy
Workshop
Who’s not at our meeting? Why?
13
![Page 14: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/14.jpg)
The Wise Economy
Workshop
Shop?
Communicate with friends?
Get news?
Find solutions to their problems?
How do you think they want to participate?
14
![Page 15: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/15.jpg)
The Wise Economy
Workshop 15
![Page 16: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/16.jpg)
The Wise Economy
Workshop 16
![Page 17: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/17.jpg)
The Wise Economy
Workshop 17
Start ups galore
More and more players
Many backgrounds
Many technologies
Many operating and
sales models
![Page 18: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/18.jpg)
The Wise Economy
Workshop
“App” providers • Single
• Suite
Semi-customized
Build-to-suit
18
![Page 19: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/19.jpg)
The Wise Economy
Workshop 19
Make sure
the
approach
fits with
your
objectives.
![Page 20: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/20.jpg)
The Wise Economy
Workshop 20
How will the
interface
look and
feel to your
public?
![Page 21: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/21.jpg)
The Wise Economy
Workshop
Understand when and where people will use it.
21
![Page 22: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/22.jpg)
The Wise Economy
Workshop 22
Will the process
allow you to
pull the public
into the process
in a meaningful
way?
Will the tool
help set
priorities and
identify areas of
consensus?
![Page 23: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/23.jpg)
The Wise Economy
Workshop 23
How easy
will it be for
your public
to use it?
![Page 24: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/24.jpg)
The Wise Economy
Workshop 24
How easy
does the
tool make it
to spread
the word? • Social Media
• Newsletter
interface
• SEO
![Page 25: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/25.jpg)
The Wise Economy
Workshop 25
How much control
will you have over
the content? How
much control can
you manage?
How much do you
want to deal with
it?
![Page 26: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/26.jpg)
The Wise Economy
Workshop 26
How much
control will you
have over who
is participating?
How much will
you know about
who is
participating?
![Page 27: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/27.jpg)
The Wise Economy
Workshop 27
What kind
of data
analysis
capability
will you
have?
![Page 28: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/28.jpg)
The Wise Economy
Workshop 28
How will
people with
disabilities
or who
speak other
languages
be able to
participate?
![Page 29: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/29.jpg)
The Wise Economy
Workshop 29
How strong is the
company?
Age?
Staff?
Experience?
Expertise?
Capacity?
![Page 30: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/30.jpg)
The Wise Economy
Workshop 30
![Page 31: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/31.jpg)
The Wise Economy
Workshop
Della G. Rucker, AICP, CEcD
Principal
Wise Economy Workshop Phone: 513-288-6613 [email protected] www.wiseeconomy.com Facebook: Della Rucker Aicp Cecd Twitter: @dellarucker LinkedIn: Della Rucker Google+: Della Rucker
31
Nick Bowden
Co-Founder and CEO
MindMixer
Phone: (402) 802-8374 [email protected] www.mindmixer.com Twitter: @mindmixer
![Page 32: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/32.jpg)
There’s an App for That: How Technology is Changing Collaboration &
Engagement
![Page 33: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/33.jpg)
Engagement:
• Historical debate about how much and when constituents should be
involved in decision-making
• Three Models
– No Participation
– Indirect participation (i.e. representative democracy)
– Direct participation (i.e. entity as facilitators of activity)
Organizations’ Point of View
![Page 34: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/34.jpg)
Engagement:
• “Community” has taken on a different connotation – internet has
created connectivity
• Two Types of Participants
– Consumers: See entities as a provider of goods and services
– Contributors: See entities as a facilitator of activity
Participants’ point of view
![Page 35: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/35.jpg)
Traditional
Engagement Process
• Delivery Method: Face-to-Face
• Content: Project Specific, Information and Public Relations, Service-Based
• Context: Project Specific
![Page 36: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/36.jpg)
How Does Technology
Change Engagement?
– Does not replace traditional – should be integrated
– More touches, no increased cost
– Creates opportunities for a broader and more diverse audience
– Measure / Data Analytics
– Lower barrier to entry – convenient
– Content becomes informational and educational
– Insert context into the conversation
Professional
Citizen
![Page 37: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/37.jpg)
Where does Technology fit?
![Page 38: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/38.jpg)
![Page 39: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/39.jpg)
Why Technology Matters
![Page 40: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/40.jpg)
Why Content Matters
• How can the City of Johnsonville improve the park and
open space network?
Example Question #1
• If you had an opportunity to make only one improvement
to parks and open space in Johnsonville, what
improvement would you make?
Example Question #2
![Page 41: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/41.jpg)
Why Context Matters
• How can the City of Johnsonville improve the park and open space
network?
Example Question #1
• If you had an opportunity to make only one improvement to parks
and open space in Johnsonville, what improvement would you
make?
Example Question #2
• If you had an opportunity to make only one improvement
to parks and open space in your neighborhood, what
improvement would you make?
Example Question #3
![Page 42: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/42.jpg)
Context:
Personalized Participation
![Page 43: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/43.jpg)
Information is Power
![Page 44: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/44.jpg)
Information = Engagement
![Page 45: Web 2.0 Public Participationmedia2.planning.org/APA2012/Presentations/S622_Improving Partici… · Google+: Della Rucker 31 Nick Bowden Co-Founder and CEO MindMixer Phone: (402) 802-8374](https://reader033.fdocuments.us/reader033/viewer/2022042302/5ecd3e8bc597974194584ce1/html5/thumbnails/45.jpg)
What’s Next?
Participant-Funded Projects Local “Barn Raising”