Web 2.0 MSC 2010

NCSL INTERNATIONALSERVING THE WORLD OF MEASUREMENT SINCE 1961

Stalking Your NCSLI BuddiesOr how I learned to use Web 2.0.

WEB 2.0 and METROLOGYA summary of the NCSLI Panel held during the MSC 2010

Symposium in Pasadena, CA on March 25, 2010

Titled:

Presented by: Dr. Charles Motzko


What is Web 2.0? Batelle and O’Reilly coined the term “Web 2.0” in

2004, where they outlined their definition of the "Web as Platform," where software applications are built upon the Web as opposed to upon the desktop.

Web 2.0 can be characterized as the decentralization of website content, which is generated from the "bottom-up," with many users being contributors and producers of information, as well as the traditional consumers.

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What is the Difference Between Web 1.0 and Web 2.0?

First, Web 2.0 is only a technological refinement,o included such adaptations as broadband,

improved browsers, and Ajax (now called java script), to the rise of Flash application platforms and the mass development of wigetization, such as Twitter, Facebook, Flickr and YouTube.

Web 2.0 does not replace Web 1.0, but enhances and expands the total web experience and functionality for the user.


What is the Difference?One way to describe the differences would be by using a simple analogy:Web 1.0 would be like a professor giving an undergraduate lecture to a large audience in a lecture hall. Content is delivered with little or no feedback.Web 2.0 could then be considered a post-graduate seminar hosted by a subject matter expert participating in conversations with a small number of attendees. The entire group discusses the subject with questions and answers; the group ultimately achieves “group wisdom” or an aggregation of knowledge regarding the subject.


How is Web 2.0 Used? Web 2.0 refers to the second generation of web

development and web design that facilitates information sharing and collaboration on the World Wide Web.

The advent of Web 2.0 led to the development and evolution of web-based communities, hosted services, and web applications.

Web 2.0 has led to the development and evolution of a host of tools described in the following slides:


An Overview of Web 2.0 Tools

BLOGA Blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material.

FORUM An Internet forum, or message board. It is the modern equivalent of a traditional bulletin board.

WIKIA website that uses wiki software, allowing the easy creation and editing of any number of interlinked Web pages, using a simplified markup language.

TAGS

Tagging forms is a complex systems dynamics. This means that even if there is no central controlled vocabulary to constrain the actions of individual users, the distribution of tags that describe different resources (i.e. websites distributions.


An Overview of Web 2.0 Tools (Cont.)

FOLKSONOMICS

A folksonomy is a system of classification derived from the practice and method of collaboratively creating and managing tags to annotate and categorize content.

RSS

RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a "feed," "web feed," or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.The user subscribes to a feed by entering into the RSS reader the feed's by clicking on the RSS URL or the RSS icon



CLOUDS

Cloud computing services often provide common business applications online that are accessed from a web browser, while the software and data are stored on the servers.

MASHUPS

Mashups refer to a digital media file containing any or all of text, graphics, audio, video, and animation, which recombines and modifies existing digital works to create a derivative work.


Outline of Web 2.0 Tools (Cont.)

SOCIAL NETWORKING

A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Tens-of-Millions of people are using social networking websites regularly. The main types of social networking services are those, which contain category divisions (such as common interest or organizations), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular sites are Facebook (widely used worldwide); MySpace, and Twitter being the most widely used of all.

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PROFESSIONAL NETWORKING

Is a business-oriented social networking site mainly used for professional networking. The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections.

Users can invite anyone (whether a site user or not) to become a connection. One of the more common professional networking sites is LinkedIn, which has more that 57 million users in the United States.



COLLABORATIVE WORKGROUPS

Collaboration is a new model for communication and collaboration on the web. Collaboration is equal parts conversation and document.

Another important element in online collaboration is web conferencing or webinars, which are live "synchronous" meetings. Web conferencing is used to conduct live meetings or presentations via the Internet.

The key is shared work where any participant can reply anywhere in the message, edit the content and add participants at any point in the process.


Some Examples of Current NCSLI Usage

• NCSLI Photographers use a Google document – A wiki with MSWord-like editing tools

http://docs.google.com/Doc?id=dwz4mc2_0c8f67b

• NCSLI blogs & forums.

http://www.metrologytraining.org/

• NCSLI face bookhttp://www.facebook.com/home.php#/group.php?gid=118482445036

• LinkedIn


WEB 2.0 SUMMARY• Technology does not create an on-line

community.• Show some commitment.• Learn how to lead.• An antisocial on-line community is your

fault.• You need to swallow your pride.• Stop trying to control the message.• Nobody likes to be alone.


Metrology’s Place in the Web 2.0 World

The goal is to continue to expand and sustain a vibrant and robust on-line community for international metrology.

The purpose of Web 2.0 is to provide multiple forums for the exchange of ideas, develop networks, catalog resources and promote metrology.

Web 2.0 is one, of many, cost-effective means that can assist in achieving this goal.


QUESTIONS ON WEB 2.0?

WEB 2.0

NCSLIWeb 1.0

….


Five Challenges Web 2.0 Will Bring to Business

A recent survey conducted by Proofpoint found that 8% of companies had terminated employees due to social media usage (common causes including sharing sensitive information on a network).

While the statistic seems significant, it only underscores one of several upcoming challenges nearly every organization will face as changes in people, process and technology fueled by the collective movement we call social media or Web 2.0 begin to transform business.

The following are a five challenges that every organization should be planning for right now:


Five Challenges Web 2.0 Will Bring to Business (Cont.)

1. Integration. Becoming a "social business" (meaning true participation as opposed to leveraging Web 2.0 (social media) as a new form of marketing) can impact nearly every function of a business.

2. Governance. Many organizations now understand that anything that can and will be said about them on the internet will be; the good, the bad, and the ugly. This includes content produced not only from the general public, but also from internal constituents such as employees

3. Culture. All organizations fall somewhere on a spectrum of being "open" or "closed" meaning that they are either more transparent with how they operate and collaborative or they hoard knowledge internally.


Five Challenges Web 2.0 Will Bring to Business (Cont.)

4. Human Resources. In order to transform from a business to a social business, companies are going to have to upgrade their HR protocols, as well as legal. And it's likely to be a never-ending process as new technologies continually hit the scene.

5. Measurement & ROI. Every organization will continue to struggle with measuring results and reporting ROI. Philosophically, this question can be answered with another question: "what's the ROI of e-mail"? But it's a question that won't go away. New social constructs will be needed to measure social initiatives such as attention (the size or number of participants actively engaged) or authority (the amount of influence a participant has in the Web 2.0 ecosystem).

Source: David Armano (Dachis Corporation, an Austin based start-up)http://blogs.harvardbusiness.org/cs/2009/08/a_recent_survey_conducted_by.html

http://blogs.harvardbusiness.org/cs/2009/08/a_recent_survey_conducted_by.html

Web 2.0 MSC 2010

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