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Web 2.0:
Helene [email protected]
Moving Libraries Forward to Web 2.0Infopeople Webcast
May 9, 2007
What Library Managers Need to Know
Image: Ocean Flynn @Flickr
Web 2.0 in Mainstream Media
The spring of 2006 will go down as a curious moment in (time when) the mainstream-media steamroller caught up with a bona fide cultural phenomenon, then flattened it into a cliché before the average person knew what all the fuss was about. That's ironic, because the fuss was about the average person--that is, his or her participation in what's known as "social media," "social networking," "user-generated content," the "live Web."
The Network Unbound, Fast Company June 2006
Web 2.0 Wake up
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“Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online.” - Wikipedia.com
Shared Pictures =
Shared Knowledge =
Shared Bookmarks =
Shared News =
Shared Videos =
Shared Everything =
Web 2.0 Definition
Web 2.0 Communities
“The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media
Web 2.0 Watermill
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Web 2.0 Logos
Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable
Essential Exciting EmpoweringEmpowering Electronic
Engaging Equality Embedded Embracing Enabling
Energetic Enchanting Encouraging …
Web 2.0
Organizational Effectiveness & Employee Engagement
Marketing & Customer Engagement
Web 2.0 Applications
Web 2.0 is about creating dialogue.
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Blog:Blog:
a) Short for “web log”b) an easy to use publishing tool that
lists content in reverse date orderc) a great way to engage staff & library
users in conversation d) all of the above
http://www.darienlibrary.org/directorsblog/
Blogs: External
PLCMC internal Circ communication blog
Blogs: Internal
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http://www.blogwithoutalibrary.net/links/
Blogs in Libraries
WikiWiki::
a) a Hawaiian word meaning “quick”b) a collaborative web space that
anyone* can editc) a useful tool for sharing library
knowledge or engaging usersd) all of the above
http://www.libraryforlife.org/subjectguides/
Wiki: External
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http://booklovers.pbwiki.com
Wiki: External
Wiki: Internal
http://www.libsuccess.org
Wikis in Libraries
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RSS:RSS:
a) short for Really Simple Syndicationb) an effective tool in keeping up news
& trendsc) a great way to find out what people
are saying about your libraryd) all of the above
RSS (XML) if native format – NOT Pretty!
RSS in native format
My Yahoo portal – RSS Feeds
Yahoo News Aggregator
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http://www.hclib.org/pub/search/RSS.cfm
RSS: External
http://tinyurl.com/yk8npb
RSS: Internal
Bloglines.com
RSS: Monitoring your library
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PodcastPodcast::
a) 2005 word of the yearb) an audio file that is available through
RSSc) an effective way to engage youth and
market library servicesd) all of the above
http://www.homerlibrary.org/audioreviews.asp
Podcast: External
http://www.fairfaxcounty.gov/library/bookcast/
Podcast: External
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http://learningatlcpl.blogspot.com
Podcast: Internal
Podcasting Libraries
http://www.libsuccess.org/index.php?title=Podcasting
MySpaceMySpace (Social Networking):
a) The most popular web site for the under 20 crowd.
b) The 2nd most popular visited site on the WWW
c) A great way to connect with teens
d) all of the above
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www.myspace.com/libraryloft
Social Network: External
www.myspace.com/libraryloft
Social Network: External
www.myspace.com/libraryloft
Social Network: External
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Social Network: Internal ?
http://library20.ning.com
What can Libraries do to
continually keep up with changes ?
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Player [pley-er] noun
1. a person or thing that plays.
2. one actively involved especially in a competitive
field or process.
Become a “Knowledge Player”:? 15 minutes a day
Become a “Knowledge Player”:? 15 minutes a day? Subscribe to a
few blogs
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Become a “Knowledge Player”:? 15 minutes a day? Subscribe to just
5 blogs? Tag “play items”
in Del.icio.us
Photo by Uma B. - Flickr
Become a “Knowledge Player”:
? 15 minutes a day? Subscribe to just
5 blogs? Tag “play items”
in Del.icio.us? Create a learning
blog
Photo by Lemonade Dusk- Flickr
Become a “Knowledge Player”:
? 15 minutes a day? Subscribe to just
5 blogs? Tag “play items”
in Del.icio.us? Create a learning
blog
??PLAY!!!!!PLAY!!!!!Photo by Bukutgirl - Flickr
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http://our23things.infopeople.org
Web 2.0 Tips for Managers:
- Support staff learning for all members of staff (especially mgmt & support) to participate.
- Build the program for late-bloomers- Allow participants to blog anonymously- Communicate weekly using 1.0 methods- Focus on discovery & encourage challenges- Encourage staff to use each other & work
together.- Find funding for incentives – Huge ROI- Remember that it’s not about acceptance or
doing it right. It’s about exposure.
- & continually encourage staff to play!!!!!
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Where do I find links to all of today’s stuff?
http://del.icio.us/Web4Managers
Helene Blowerswww.LibraryBytes.com