Web 2.0 for Foundations, Higher Ed, and Non-profits - TODCon 2008

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An exploration, with share and tell Presented by Denise R. Jacobs Web 2.0 for Foundations, High-Ed, and Non-profits

description

An overview of web 2.0 techniques that Foundations, Higher Ed, and Non-profits are implementing.

Transcript of Web 2.0 for Foundations, Higher Ed, and Non-profits - TODCon 2008

Page 1: Web 2.0 for Foundations, Higher Ed, and Non-profits - TODCon 2008

An exploration, with share and tell

Presented by Denise R. Jacobs

Web 2.0for Foundations, High-Ed, and

Non-profits

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Who am I?

Denise R. JacobsBeen working on the web since 1996. Formerly an

instructor of Web Design and Development at Seattle Central Community College, currently a Project Manager at Dotmarketing, Inc. in Miami, FL who produces dotCMS, an open-source java-based CMS.

How to contact me: [email protected], I will post this presentation afterwards. Send me

an email and I will send you the link.

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What is web 2.0?

Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.

- Wikipedia

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But really, Web 2.0 is…

… mostly buzzword that helps define a complicated and nebulous set of concepts

Eases communicationGood for non-technical peopleGood way to promote a group of technologies

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What do web 2.0 sites do?

Provide a service, not a product (infoware not software)

Encourage user contribution (reviews, comments)Leverage collective intelligence (ranking/rating,

folksonomies, popularity, peer reviews)facilitate to re-use and re-mix of content from other

sites (feeds, mashups)Encourage a sense of community and ownership

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Why use web 2.0 tools?

Humans are inherently socialSocial activity is happening around your content

or service whether you want it to or not. People are sharing their stories, commenting about what’s good, what’s bad, and trying to find out information

By adding social features to a web site, you’re enabling them to do it in a way that is trackable and can guide/instruct the organization

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Web 2.0, Technically Speaking

Web 2.0 websites typically include some of the following features/techniques:

Semantically valid XHTML and HTML markupCascading Style Sheets to support the separation of

presentation and contentAjax-based rich Internet application techniquesMicroformats extending pages with additional

semantics

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Web 2.0 Tools/Techniques

Folksonomies/Tagging (collaborative tagging, social classification, social indexing, and social tagging)

Taxonomy-driven navigation, Data-driven (strategies) Syndication, aggregation and notification of data with feeds Mashups, merging content from different sources, client-

and server-side Blogs Wiki or forum software, etc., to support user-generated

content Social bookmarking/promotion

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Change is Afoot!

The new face of the web:Users needs are established, but set of wants and expectations are evolving

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Why? Because…brochure sites are no longer effectivethese bodies want to engage their audiences by

encouraging participation and actionprovide rich contentstorytellingprovide a face and personality to the entityprovide a venue for distant people/groups to connect with each

other and continue the goals/mission of the entity

Adapt or die

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Share and Tell

Here are some examples of techniques that some Foundations, Higher Education institutions and Non-profits are using.

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Web 2.0 and Foundations

Storytelling – theirs and others

Knight Foundation main site

Knight Foundation Annual Report

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Web 2.0 and Foundations

Relationship buildingStart a new conversation

Knight Foundation Knight Forum for Discussion

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Web 2.0 and Foundations

Relationship building

- Aggregating conversations already happening around their activities into a central location and drive others to become engaged in those conversations as well

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Building social networks In and between

communitiesAmong grantees.

Through grantee social networks, foundations can help their grantees come together to share resources, war stories, and lessons learned.

Web 2.0 and Foundations

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Morebuild relationshipsuse social networks to communicate what the

foundation is funding and whygrant givingbuilding social networks amongst granteesbuilding social networks in and between communitiesprovide richer content through aggregationprovide richers content with mash-ups

Web 2.0 and Foundations

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Web 2.0 and Higher Education (Colleges and Universities)

Engage users with rich media:

Showing, not telling

Share

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Web 2.0 and Higher Education (Colleges and Universities)

Blogs on College Websites Communicate to campus community about internal

initiatives, such as the institution's website redesign or name change

Provide new students information: provide just-in-time information to newly admitted

students to avoid duplicating information being sent out

encourage students to become involved in student activities by welcoming them into the student community

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Web 2.0 and Higher Education (Colleges and Universities)

Blogs, contd. to provide prospective

students information, such as year in the life blogs, ways to interact with current students, help students see if the institution is a good fit for them, give then an unvarnished view of the university

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Web 2.0 and Higher Education (Colleges and Universities)

Youtube videos and Podcasts Using videos and podcasts to

market classes and programs to current and prospective students

University of Nebraska has a video called “That Bauer Girl,” a student character who goes to events and interviews members of the college community on video.

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Using Tools in a fresh wayENS’s: some schools have invested a lot of money into a cell phone notification systems

University of Michigan implemented Twitter as a FREE Emergency Notification System to send text messages to students

Twitter as a live chat channel for admissionTwitter to aggregate their school news feeds

Web 2.0 and Higher Education (Colleges and Universities)

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MoreUsing social networking tools to connect groups

and create community Facebook

Use web 2.0 in the classroom (in a multitudes of ways!)

CommentingSocial bookmarking and sharing/promotion

Web 2.0 and Higher Education (Colleges and Universities)

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Web 2.0 and non-profits

Use Social networking platforms

To give nonprofits a forum for meeting like-minded organizations and potential supporters

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Blogs for Non-profits to keep constituents and volunteers up-to-date

on projects and goalsnew technologies, new science, new

communication tools, social change, fundraising trends, and volunteerism

current issues, organization's own latest public policy reports, action alerts, and commentary.

Using blogs to locate employees, volunteers, etc

Web 2.0 and non-profits

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Using mashups to present relevant information to users

Use the Google Maps API to help the organization network, recruit, and schedule volunteers.

Others:GivezillaPodbopStrmz

Web 2.0 and non-profits

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MoreTagging/social bookmarkingUsing RSS feeds and aggregators to serve

content to usersUse podcasts to promote their organization and

reach their constituency

Web 2.0 and non-profits

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Getting the word out: if you build it, will they come?

Storytelling: Developing a conversation strategy to support it and help it grow

Some Final Thoughts

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The End…

Thoughts? Questions? Comments? Share a story?

Hit me up, if ya wanna:[email protected]