"Wear It!" Campaign Update - General Membership Mtg, Fall 2011
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National Safe Boating Council General Membership Meeting Sunday, September 11, 2011
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The National Safe Boating Council updates its members on the North American Safe Boating Campaign ("Wear It!") at its General Board Meeting held in Milwaukee, WI.
Transcript of "Wear It!" Campaign Update - General Membership Mtg, Fall 2011
National Safe Boating Council General Membership MeetingSunday, September 11, 2011
North American Safe Boating
Campaign “Wear It!”
National Safe Boating Council General Membership Meeting
Sunday, September 11, 2011
USCG Accident Statistics
2009 2010Deaths 736 672 64 LESS DeathsDrownings 543 484 59 LESS
DrowningsAccidents 4,730 4,604 126 LESS
AccidentsInjuries 3,358 3,153 205 LESS
InjuriesRegistered Vessels
12,721,541 12,438,926 282,615 LESS Registered Vessels
2011 National Outreach
Public Service Announcement: Gold-Medalist Mark Spitz
Media Relations Summary Placed a total of 1,231 articles and online media hits Reached a potential audience of more than 153.6 million Distributed five search engine optimized press releases
2011 National Outreach
Magnetic Postcard
Press Kit
Campaign Mailer
Lenticular Postcard
2011 National Outreach
2011 National Outreach
Safe Summer Campaign Contest
B-Roll Footage
The Power of Social Media
“Ready, Set, Inflate!”
1,685 Participants (531 more than 2010)
1,191 Inflatable Life Jackets (31 more than 2010)
494 Inherently Buoyant Life Jackets
99 Events- 87 Events in the US - 1 Event in Brazil- 8 Events in Canada - 1 Event in Japan- 1 Event in Australia - 1 Event in the UK
2011 State-Targeted Campaigns
“Wear It MI!” – 3rd year
“Wear It NY!” – 2nd year
“Wear It WA!” – 1st year
2012: Looking Ahead
National Effort Saved by the Jacket Stories New PSA Concepts being developed
State-Targeted Efforts No longer will have 3 targeted states Offer “Wear It!” resources based on Application
Rachel Johnson, Communications Director(703) 361-4294 / [email protected]
National Safe Boating Council General Membership MeetingSunday, September 11, 2011
