Weapons of Social Influence (Social Media)
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Weapons of Social Influence
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Transcript of Weapons of Social Influence (Social Media)
Weapons of Social Influence
Weapons of Social Influence
Weapons of Social Influence
Disclaimer:
The views expressed by David during the following presentation
DOES NOT IN ANY WAYreflect the views of the:
United Kingdom,United Nations,
any National Governments,NATO (SFOR, KFOR, ISAF) etc
(the list is not exhaustive).
Weapons of Social Influence
Weapons of Social Influence
The new “F” words – Social Media
Weapons of Social Influence
The value of the Internet and mobile networks lies in their ability to connect people from diverse backgrounds, status, locations and cultures by giving them a common platform to
share in conversations and ideas..
People x Opportunity = ROI
ROI = Return on Influence
Weapons of Social Influence
The Eternal Conflict
Measures of Performance vs Measures of Effect
Weapons of Social Influence
Weapons of Social Influence
Despite the Egyptian government’s attempts to block internet access, activists and protesters were still able to get information on the uprising online.
Social media networks such as Twitter, Facebook and a number of online resources meant that the world could track the events in Egypt in real time.
Weapons of Social Influence
Journalists on the ground and activists were sending live updates on the protests via Twitter.
Supporters were using hashtags
#egypt and #jan25
to spread the news.
Weapons of Social Influence
Wael Ghonim
Weapons of Social Influence
Weapons of Social Influence
Weapons of Social Influence
Weapons of Social Influence
Tahirir Square, Cairo
Weapons of Social Influence
Don't cut the internet“dummy”
cut the power“if you can”
Weapons of Social Influence
Don't cut the internet“dummy”
cut the power“if you can”
Weapons of Social Influence
The mainstream media is saying the current revolutions in North Africa are Social Media
successes.
But are they really because of Social Media
(Facebook, Twitter) etc ?
Weapons of Social Influence
Weapons of Social Influence
Weapons of Social Influence
Weapons of Social Influence
Weapons of Social Influence
A “Tweet” or a “Facebook Status Update”
isn't a fact
Its a
“SPARK”
Weapons of Social Influence
The “Other Side” sees the benefit
“They don't openly follow
“its all “Passive”
Weapons of Social Influence
Weapons of Social Influence
Weapons of Social Influence
Weapons of Social Influence
Weapons of Social Influence
Weapons of Social Influence
Doctrine
Why cant we
(won't we)
use Social Media?”
Weapons of Social Influence
Weapons of Social Influence
Keep in touch and take part in the new conversation
at
www.militarysocialmedia.posterous.com
