Weak signal analytics for product, business & ip strategy by big info labs

WEAK SIGNAL ANALYTICS

FOR

PRODUCT, BUSINESS & IP STRATEGY

2 1 J U L 2 0 1 6

amberview

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Agenda

• Weak signal analysis – The What & Why….…………………....5

• A high level analytics approach…..…………………………….5

• Weak signal analysis - In action………………………………….20

• Scenario elaboration and insights

• Solution in action

• Challenges & Learning …………………….……………………..10

2016 © All Rights Reserved 2


Weak Signal AnalysisWhat is it and why is it required?

Patent databases provide

specific & ‘Strong Indicators’

on the threat and

opportunities related to

specific technologies

‘Weak signals’, often coming from news, journals, social

media, analysts etc. offer

significant strategic value &

insights from an Early Warning

perspective

Weak Signals provides a peek

into the future and gives a

visibility into emerging

technology and competition


Weak Signal AnalysisChallenges

Scope of analysis is very vast –

BigData by nature

Voluminous

Multi-structured

Dynamic

No definitive one-stop shop for

content sourcing and analysis

High “Noise to Signal” ratio

Time-consuming & cumbersome

Varying degrees of credibility of

data sources

Quality of analysis highly variable as

it is subject to individual’s

methodology and rigor

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Weak Signal AnalysisTechnology advances and how it can help

Advances in Big Data right across storage to analysis

Shift from a search driven to analytical approach while dealing with

unstructured data

Advances in ML, AI and Text Analytics

Entity recognition and extraction

Classification, clustering

Intelligent summarization and topic mining

Agenda


• A high level analytics approach…………...………………….10

• Weak signal analysis - In action………………………………….20





The approach can be summarized as follows:

MONITOR:

Continuously Monitor the Information Corpora

across News, Academic Papers, Discussion forums,

Social Media, Analyst Reports and various other

information sources

ANALYZE:

Execute Algorithmic Analysis of the voluminous &

complex IP data sets to assess opportunities &

threats to the organization’s IP assets & thereby to

its overall business

DISCOVER:

Enable interactive discovery of the High Risk /

Opportunity areas. Alert & Direct the Business & IP

leaders to IP assets & business areas that need

their immediate attention.


Weak Signal AnalysisA High Level Approach

In this approach, we use a tool that can sifts through voluminous and complex data sets

from diverse information resources and then analyze them to surface the most relevant

nuggets.

www

Agenda


• A high level analytics approach…..…………………………….5

• Weak signal analysis - In action……………………………….20





Use Case : Driverless Car Technology

Objective:

Understand the latest developments in the area of autonomous vehicles

and the ecosystem which can:

• serve as a trigger for conversation between technology and business

teams

• help in taking informed business decisions

This analysis is from the perspective of a semiconductor manufacturer

who wants to understand potential opportunities and threats from the

business landscape


Driverless Car Technology: Sample Insights

Robert Bosch, a direct competitor

showcases, a disruptive “ultrasonic”

sensors for parking assist

>> Auto show news report

NVidia, traditionally a PC gaming

company launching a new platform for

massive AI computing for autonomous

vehicles

>> Event article

George Hotz, an inventor, challenging

conventional solutions for driverless cars

with self learning, AI/ML driven solution

>> Interview

142016 © All Rights Reserved

Challenges & Learning

Weak Signal Analysis is a Big Data problem

Unlike conventional analytics, hard to be

prescriptive. SME interaction critical

Strong need to support insights discovery and

verification for analysts

Context enrichment the absolute key for

relevancy

True real-time analysis a tough goal to

achieve considering the dynamic nature of

data

Discovery and associated visualization

techniques a whole different ball-game

Subscription data sources

Technological improvement areas: Event

correlation, text summarization, topics

identification, classification, date extraction



TM

Weak signal analytics for product, business & ip strategy by big info labs

Data & Analytics

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