We need to talk about content

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we need to talk about content Graham Nolan, Director of Business & Strategy

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Transcript of We need to talk about content

Page 1: We need to talk about content

we need to talkabout content

Graham Nolan, Director of Business & Strategy

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what does it take to create brand content

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digital. years evolving

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always on multiscreen

* Source : Google

Our time online is spread between 4 primary devices *(average time per interaction - in minutes)

17 30 39 43

Smartphone Tablet PC / Laptop TV

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20112006

how we use the web evolves

* Source : Alexa

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* Source : Comscore / Comreg 2012

10 hours / weekOnline

8 hours / weekSocial Media

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30

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* Source : Business Intelligence

Social Networks

Portals

Average Time Spent: Portals vs Social Networks (USA) *(average time per usage / day - in minutes)

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frominformation seekers

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“If it’s important enoughit will come to me”

Twenty Something Digital Native

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owards a cultureof content

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The result of content being at the heart of Coca-Cola marketing culture is unprecedented best in class output

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visits to brand websitesare trending in decline

* Source : Universal McCann Study

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organic reachfalling

* Source : Facebook / Edelman Digital

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* Source : Facebook / Edelman Digital

contentiswinning

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high metabolism marketing

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or something that isjust plain beautiful

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Innovation

Humor

Topicality WOW

lessons

Surprise

Punking

Beauty Authenticity

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Text

Source  :  The  con,nua,on  of  Marke,ng  by  other  means.  By  The  Human  Experience  Company

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how do we get branded content out of the gate

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accept this is not just

advertising made digital

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different skill sets

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Storytelling

OpinionFormers Technology

SeedingStrategy

Events /Theatre

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real-time in the moment

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right peoplein the room@ the right time

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communicatepriority

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changemeasurement

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encouragerisk

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“Failure is simply the opportunity to begin again, this time more intelligently.”

Henry Ford

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thank [email protected]

@grahamjnolan

www.cksk.com

mailto:[email protected]
mailto:[email protected]
http://www.cksk.com
http://www.cksk.com

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