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WE INTERRUPT THIS PRESENTATION… CHANNEL INSTINCTS.COM A simple, 1 page approach to adding your company message into a sales pitch.

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A simple, 1 page approach to adding your company message into a sales pitch.

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Page 1: We Interrupt This Presentation...

WE INTERRUPT THIS

PRESENTATION…

CHANNELINSTINCTS.COM

A simple, 1 page

approach to adding your

company message into

a sales pitch.

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• Who you are is as important as what you do

• Focusing on facts reinforces your sales message

• It’s makes you more authentic and believable

• It’s only 1 slide – a 30 second message about you

IT’S OK TO TELL YOUR STORY

CHANNELINSTINCTS.COM

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BIGGER BRAND EXAMPLE

Is a brand known for reliability

Makes products that are worth their price

Products live up to promises they make

Has consistently high quality products

CHANNELINSTINCTS.COM

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SMALLER BRAND EXAMPLE

For over 80 years, we

have used shopper insights

to find innovation in everything we do

• Family-owned business

• Made in the USA

• Sold in over 50 countries

• Market and brand leader

CHANNELINSTINCTS.COM

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KEY QUESTIONS

• Are you taking credit for who you are?

• Are you assuming only large companies can brag about

their brand?

• Do you lead with your brand message or bury it?

• Do you take more than 1 slide to tell your story?

CHANNELINSTINCTS.COM

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CHANNELINSTICTS[ Accelerating the path from idea to action ]

CHANNELINSTINCTS.COM

Greg Bonsib is a marketing expert and consultant who has worked with

various sales teams and customers at Newell Rubbermaid, Owens Corning, SentrySafe,

Hover Inc., Zenith Products and others to launch new products and programs. He can be

reached at [email protected].