We Interrupt This Presentation...
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WE INTERRUPT THIS
PRESENTATION…
CHANNELINSTINCTS.COM
A simple, 1 page
approach to adding your
company message into
a sales pitch.
• Who you are is as important as what you do
• Focusing on facts reinforces your sales message
• It’s makes you more authentic and believable
• It’s only 1 slide – a 30 second message about you
IT’S OK TO TELL YOUR STORY
CHANNELINSTINCTS.COM
BIGGER BRAND EXAMPLE
Is a brand known for reliability
Makes products that are worth their price
Products live up to promises they make
Has consistently high quality products
CHANNELINSTINCTS.COM
SMALLER BRAND EXAMPLE
For over 80 years, we
have used shopper insights
to find innovation in everything we do
• Family-owned business
• Made in the USA
• Sold in over 50 countries
• Market and brand leader
CHANNELINSTINCTS.COM
KEY QUESTIONS
• Are you taking credit for who you are?
• Are you assuming only large companies can brag about
their brand?
• Do you lead with your brand message or bury it?
• Do you take more than 1 slide to tell your story?
CHANNELINSTINCTS.COM
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CHANNELINSTICTS[ Accelerating the path from idea to action ]
CHANNELINSTINCTS.COM
Greg Bonsib is a marketing expert and consultant who has worked with
various sales teams and customers at Newell Rubbermaid, Owens Corning, SentrySafe,
Hover Inc., Zenith Products and others to launch new products and programs. He can be
reached at [email protected].