WehelpclientsestablishandgroWtheirbusinesses

CREDENTIALS

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AbouT uSWhAT WE DoTYPES of DESIgNhoW WE hELPouR APPRoAChWhAT WE bELIEVE INouR TEAmouR WoRkWhEN To uSE ARTobRANDCLIENTSCoNTACT

aboutus

— goal attainment is

driven by impassioned skill which embraces holistic

branding at all levels of communication.

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artobrand is a branding and environmental design agency with offices in bahrain and Qatar. For over 20 years we have created, developed and managed brands successfully, adding tangible value to our clients’ businesses. our agency is the gulf’s leading consultancy for the design of museums, exhibitions and visitor centers.

We are known for cutting-edge designs that communicate, engage, provoke, relax, inspire, educate and influence.

We offer a complete design service, from strategy and concept through to supervision of manufacture and implementation. our way of working ensures that we deliver exceptional quality and the best-value solutions available.

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WhatWe do

— We create brands and inject new life into old ones, often in the form of environmental

design. From strategy and design through to implementation, we engage audiences with inspiring

brand experiences. —

Brand CreationRight now, vast numbers of brands are competing for people’s attention and loyalty. Such competition makes introducing a new brand one of the biggest challenges facing modern business. Take heart though: Artobrand has the expertise you need to succeed.

Artobrand will:

• Define your brand’s values • Qualify and quantify its positioning • Devise a strategy •Develop a powerful name and identity • Create sustainable brand architecture • Provide guidelines for the future

In short, everything to help your brand thrive.

Brand Developmentover time, brands evolve with consumers’ changing attitudes. Your brand’s success depends on adapting effectively to those changes while staying true to its origins.

To help you achieve this, Artobrand’s approach ensures that your brand’s development follows a logical, beneficial and sustainable evolution.

Examining all touch-points, we can fine-tune your brand’s personality and positioning.

We can also find innovative ways to enhance your brand across packaging, and printed, electronic and environmental media. We’ll even develop our own media to suit your needs.

Brand ManagementIf brands can be born they can also die. but with skilful and committed management, every brand can achieve immortality by continuing to resonate with its audience.

Artobrand has over 20 years’ experience of helping brands live longer.

We can gauge your brand communication. And develop it, ensuring your brand’s desired perceptions are reinforced and enhanced at every touch-point.

We can respond swiftly to new opportunities. And find new market gaps.

Whatever it takes to keep your brand in good health.

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type oF design

Environmental DesignArtobrand is a full-service environmental design agency. our award-winning team combine interpretation, fresh ideas and the latest technology to design environments that engage and inspire people.

Working closely with clients we create original designs for museums, exhibitions, corporate environments, displays, trade shows and experiential marketing.

Corporate Museums "telling your story"A museum or gallery offers your company a unique opportunity. In three dimensions, with interactive exhibits, you can bring your brand story to life so that you connect with and inspire your audience. Depending on your needs, your museum can sell to prospective customers, change public opinion, or instil pride and loyalty in your employees.

Artobrand Museum Design ServicesAs the gulf ’s leading consultancy for museum design, Artobrand offers you an objective view on developing your museum or gallery. We’ll help you plan and design yours so that it communicates effectively with the people you want to reach. our services include:

• feasibility and concept development. • graphic design and branding. • Installation and object mounting. • Lighting design. • museum exhibit design. • Showcase design and dressing. • Temporary and travelling exhibitions.

Identity: complete brand systems, including typography and other elements. Environmental: including branded environments such as offices and retail spaces, as well as exhibitions and museums. Packaging: design and development of branded packaging and related collateral. Digital: design and development of branded electronic communication such as online experiences, television commercials and radio spots. Print: design and development of printed collateral such as brochures, reports and corporate stationery. unique touch-points: design and development of items such as gifts, souvenirs and other unique brand expressions.

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hoWWehelp

— We help clients establish and grow their businesses through

their brands. We engage, inform and influence their audiences,

and help clients adapt to change. —

Brand BuildingIf your brand is managed effectively, it can drive your business’s growth. for that to happen though, your brand needs to be built on solid foundations. And that means investing in your brand with a view to the long term.

InfluencingIt takes more than just a great product or service to grow your business. Success depends on saying the right things in your brand communications and experiences. It’s about using your brand to communicate effectively with your audience and influence them.

Evolving and adaptingSociety, cultures and attitudes are undergoing great change, driven by technology and other factors. Not surprisingly then, business leaders are worrying about keeping pace with the changes. our expertise can help your business adapt to the changes while staying true to the values on which your business was founded.

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our approach

— since we were founded, our aim has been to add value

to our clients’ businesses by creating and building brands that engage and influence

consumers. —

DefineWe start by getting to know your brand intimately. We examine its market, position, vision, activity and the audience it communicates with. This in-depth research, analysis and strategy development is critical to building strong foundations for your brand.

CreateAfter agreeing a brand definition with you, we start the creative process. It translates your brand’s positioning and strategy into tangible brand assets. These serve as foundations for further creative development.

FormArtobrand translates your brand’s positioning into tangible values, attributes and a master concept. We then develop specific brand components. We also use this process for established brands that we manage, which helps to reinforce and communicate their positioning and image.

ImplementAfter designing all brand components and establishing a brand system, Artobrand then implements your brand’s communication. We can do this across a range of media, channels, environments and audiences. In the process, we make sure all communication reinforces and enhances your brand’s positioning and appeal.

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WhatWebelieVein

OpenWe are open to sharing knowledge, to new ideas and new ways of working. We want to break down barriers to communication. We value collaboration.

StrategicWe believe in using strategic thinking in our creative process. This enables us to create a more effective brand that helps your business grow.

CommercialAll of our strategic and creative work is designed to help you solve your business challenges. We are focused on helping brands succeed and growing our clients’ businesses.

OptimisticIn order to design something new and better – something that hasn’t been done before – you need to believe you can do it. Artobrand is brimming with optimism. our attitude is that anything is possible.

BraveWe like to question conventional wisdom, to think differently and explore beyond what’s considered safe. That’s how we break new ground, and raise creative standards.

QualityWe take pride in delivering services that reach the highest possible standards. from planning strategy to implementation, we make every effort to get things right for you the first time.

— to help bring out the best in

our employees, artobrand has a number of core principles. these define how we work, and lead

to a creative, productive culture. —

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ourteaM

— artobrand comprises a rich diversity

of talented people from creative hubs around the world. We work together

to help our clients achieve better business results through brand design.

—

— We thrive on creating great branding.

—09

ourWork

bRAND CREATIoN

bRAND DEVELoPmENT

bRAND mANAgEmENT

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great brands are living things that adapt to a changing world. Whether creating or developing them, we help them grow strong and stay relevant.

Artobrand. The Art of brand Activation.

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brandcreationNiche or mass, premium or budget, all brands are created with the objective of nurturing enduring relationships with desired audiences. In a world where infinite brands vie for audience attention and loyalty every single second, introducing a new brand is one of the most challenging endeavours of modern-day business – a challenge relying on strategic brilliance and creative excellence.

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National Petroleum ServicesQatarcase study

BackgroundNPS was born when three gCC companies with specialist operations in the oil, gas and petrochemical industry merged to create one of the sector’s largest entities. The merger’s objective was to combine the strengths of the individual companies and position the new entity as a one-source premium solutions provider.

ChallengeNPS has deep expertise, a broad range of solutions, and a strategic vision of expanding aggressively across the region. So we needed to create a brand image that would leverage the existing credentials of the company's various subsidiaries to communicate a bold, new outlook with an open and proactive personality.

SolutionThe key attributes of being a progressive, reliable and responsible company with specialist expertise defined the brand strengths. The new identity features the NPS logotype underlined by a blue horizon line, together with vibrant orange and well-defined typography of the logotype conveying innovation as well as a deep-rooted trust established through proven performance. The tensile strength and dynamism expressed in the slogan “Aim high. go beyond” is reflected in the blue swell of the logo and signifies a challenge-seeking, goal-driven company. The identity was further strengthened through the development of a brand language, unique typography and fundamental design applications.

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branddeVelopMentAll livings things evolve, especially brands. Consumers and their attitudes towards our world dramatically influence fashion and preferences – and the brands they support, love and hate. A brand's greatest challenge, and ironically its greatest asset, is the ability to evolve without eradicating its roots; to adapt without surrendering its originality. In order to effectively express itself across infinite and ever-changing touch-points, a brand's growth is only possible with the correct strategic and creative ingredients.

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branddeVelopMent

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kanoo holidaysbahrain case study

Backgroundkanoo Travel is one of the region’s largest travel agency networks (170 offices around the middle East). kanoo holidays forms part of kanoo Travel. The modus operandi of the division was to leverage kanoo Travel’s experience and contacts to provide specialized holiday and tourist-focused services. This worked well for a while, but the company started to lose market-share due to a rapid explosion of competition in the region. Plus, the company was going through dramatic peaks and valleys in their business – doing well only at certain times and not throughout the year.

ChallengeAudits also revealed the lack of established brand positioning, goals and guidelines, inconsistent brand representation across various touch-points, inadequately trained consultants and non-competitive pricing. The company was perceived as a generic supplier rather than a knowledgeable travel advisor. The challenge was to revamp the brand identity to reflect the desired mix of style and affordability with inherent value and quality – a positioning that would stand out and help generate consistent business throughout the year, as opposed to certain peak-times, as was the case.

Solutiononce the reasons that drove customer choice and potential points of differentiation were identified, Artobrand developed a distinctive "kanoo holidays" brand position. This imbued the organization with the distinct identity of a dynamic travel advisory persona – trusted, knowledgeable & innovative. A contemporary design, structured in the form of four seasons, portrayed the brand's ability to offer a wide basket of offerings for a range of clientele.

The colors used were vibrant and lively, bringing to life elements of nature and summing up the entire experience of an enjoyable holiday - together with a clean, approachable typeface that characterises innovation and enables the brand to stand out. The company’s positioning also became its slogan – “All Year Round”. kanoo holidays is now well on the road to becoming a successful entity and has made significant gains in the category.

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Logotypesselect clients

01. euro university: brand identity [bahrain] 02. credit one: brand identity [kuwait] 03. united gulf bank: brand identity [bahrain] 04. hoshan office automation brand identity [riyadh, saudi arabia] 05. the ritz carlton, bahrain hotel & spa: plums restaurant identity [bahrain] 06. bahrain emirates insurance: brand identity [bahrain] 07. international investment bank: brand identity [bahrain] 08. abaad real estate company: brand identity [bahrain] 09. green city: brand identity [bahrain] 10. abdullah said bugshan and brothers brand identity [ Jeddah, saudi arabia] 11. comfort & class: brand identity [kuwait]

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environmental designcorporate Museumscultural exhibitions

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environmental designcorporate Museumscultural exhibitions

SELECT PRoJECTS

2013 The olympics Past & Present | Qatar museum Authority | Qatar olympics & Sports museum (QoSm) [Qatar]

2012 100 Years history of Education In kuwait kuwait Council for Arts, heritage and Literature [kuwait]

2011 The Arab games Exhibition | Qatar museum Authority | Qatar olympics & Sports museum (QoSm) [Qatar]

National bank of kuwait Corporate museum | Nbk museum Project | Nbk, The Story [Qatar]

katara music museum | Qatar museum Authority, katara Project [Qatar]

2010 bahrain National Day festival [bahrain]

Diyar Almuharraq Project Launch [bahrain]

formula one Dinner Event [bahrain]

Women's Day festival, Supreme Council for Women [bahrain]

horse games, horse Sports | Qatar museum Authority | Qatar olympics & Sports museum (QoSm) [Qatar]

Ritz Carlton hotel & Spa, Ramadan Tent [bahrain]

2009 The Arab World festival | John f. kennedy Center for the Performing Arts [Washington D.C., uSA]

The Coffee house [bahrain]

formula one Dinner Event [bahrain]

Sotheby’s Doha Sale Event | Ritz Carlton hotel, [Doha, Qatar]

um kalthoum Exhibition | The fourth Pyramid [bahrain / kuwait]

2008 AlJawhara medical Clinic [bahrain]

bahrain fort Site museum Launch [bahrain]

Private Poetry Evening Dinner [bahrain]

football, A heritage of Passion [bahrain]

London book fair [London, uk]

16th Annual heritage fair (Incense Theme) [bahrain]

frankfurt International book fair | bahrain Stand [frankfurt, germany]

Annual music festival Reception Area [bahrain]

2007 International Archeology Conference | 1986 - 2006 | 20 Years of bahrain Archeology [bahrain]

Spring of Culture [bahrain]

gfh financial harbour Launch Event [bahrain]

bahrain 34th Annual Art Show [bahrain]

uNISCo bahrain Dinner Party [Paris, france]

m gift Shop, bahrain fort Site museum [bahrain]

Al-othman boutique [bahrain]

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brandManageMentbrands are living things, as mortal as their creators. brand health and vitality are, therefore, very real concepts – because if brands can be born, they can also die. but with skilful and committed management, every brand has the potential to achieve immortality – to live forever by continuing to resonate with its audience and ensuring that everything it does and says reinforces and enhances its desired perception. on a daily basis then, every single time it communicates with its audience, a brand's lifeline depends on innovative strategy and passionate creativity.

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brandManageMent

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Audi middle EastAuDI S models launch Campaigncase study

BackgroundDriven by a sporty image, the Audi S models break new ground in automotive engineering. head to head, the Audi S models match the market leader bmW’s m series in a great balance of price, performance and prestige. The S models fill the slot between customised performance cars and the standard saloons from the local dealers. In some regional markets, the Audi brand image is slightly indistinct, as compared with the top-of-the-mind imagery that mercedes Amg and the bmW's m Series possess.

ChallengebmW’s m series hit the roads in 1979 and had a headstart over the Audi S models. hence the challenge was to nudge bmW’s supreme position as a coveted symbol of superior motoring capability.

unlike the European market where Audi’s existing Quattro credentials help leverage the S concept with motoring enthusiasts, the regional market has only restricted awareness about Quattro, and the introduction of the Audi S models posed some difficulty. The campaign objective was to make people aware about the Audi S models and launch them in the region, on the premise that they are equal and viable alternatives to their rivals. on an indirect level, the S models had a wider mandate – establishing and reinforcing overall Audi awareness as a premium, sporty/sophisticated brand, creating aspirational value and driving the sales of Audi A models. In time, this paved the way for Audi’s later models with higher sport capabilities.

SolutionThe core Audi brand is driven by Vorsprung durch Technik (advancement through technology). The campaign was targeted at affluent Arabs as well as expats who demand extreme performance, together with the highest degree of refinement. Above all, the campaign’s tone of voice was very masculine with aggressive copy and equally compelling visuals – depicting engineering excellence and luxury, with an attitude that appeals to the driving enthusiast.

hence, the campaign strapline – ‘Powered to dominate.’ Strategically, to make the vehicles overpower and overwhelm, the visuals were treated with b/W backgrounds, contrasting with colorful images of the cars themselves. The S rhomboid badge on the car was also used to reinforce the S brand and was seen across various communication media - print, outdoor and TV - in 14 markets across the middle East.

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Whento useartobrand

• Your company has acquired or merged with another company.

• You’re launching a new product, service, or company.

• A competitor has mounted an unexpected attack on your brand.

• Your profit margin or market-share is shrinking.

• Research shows that your brand is not understood by your audience.

• Customers don’t see a difference between your brand and your competitor’s.

• Your brand’s valuation is lower than that of your competitor.

• You’re having difficulty knowing what to brand and how.

• You need to determine the relationships between parent and sub-brands.

• There is a noticeable gap between business vision and customer experience.

• Your brand expressions don’t fit your brand strategy.

• Your brand expressions lack excitement or relevance.

• Your brand touch-points lack consistency across media or cultural borders.

• You experience little collaboration from your existing creative partners.

• Your creative partners need to better understand your brand.

• The meaning of your brand fluctuates as executives come and go.

kEY bENEfITS foR ThE ESTAbLIShmENT of A CoRPoRATE muSEum

• To preserve the “Corporate memory”.

• To communicate with the firm’s key customer base.

• To assist in building the brand’s image in the consumer’s mind.

• To interact with the brand on a one-to-one basis.

• To give an insight into the company or organization and the development of the brands over the years.

• To promote the history of the industry of which the company or organization is a part.

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clientlistART & LIfESTYLEAlbareh Art gallery [bahrain]Albareh Café [bahrain]Dar Al-Athar Al-Islamiyah [kuwait]house of Coffee [bahrain]Sotheby's [united kingdom]

AuTomoTIVEAudi middle East [dubai]Ruf Automobile [germany]

EDuCATIoN & hRbahrain Institute of banking and finance [bahrain]bahrain Institute of hospitality management [bahrain]Crown Prince's International Scholarship Program

[bahrain]Euro university [bahrain]general organisation for Youth and Sports (goYS)

[bahrain]gulf Training Solutions [bahrain]Royal university for Women [bahrain]RmZ [saudi arabia]

fINANCE & INSuRANCEAAb Investment Consultants [bahrain]Al Ahlia Insurance [bahrain]American Express [bahrain]Arab Petroleum Investments Corporation (APICoRP) [saudi arabia]Arab banking Corporation [bahrain]Arab financial Services [bahrain]Arab Insurance group (ARIg) [bahrain]bahrain Emirates Insurance [bahrain]bahrain Islamic bank (bisb) [bahrain]bahrain middle East bank [bahrain]bahrain National holding [bahrain]bahrain bourse [bahrain]burgan bank [kuwait]Citibank [bahrain]Credit one [kuwait]Doha bank [Qatar]gulf Investment Corporation [kuwait]International bank of Qatar [Qatar]International Investment bank [bahrain]Investment Dar [kuwait]khaleej finance & Investment [bahrain]kuwait finance house [kuwait]kuwait Projects Company (holding) kIPCo [kuwait]National bank of bahrain [bahrain]National bank of kuwait [kuwait]Noriba bank [bahrain]Qatar financial Center [Qatar]Riyad bank [saudi arabia]Takaud [bahrain]Tazur Islamic Insurance Company [bahrain]The National Investor [abu dhabi]Trust International Insurance Company [bahrain]um Durman National bank [sudan]united gulf bank [bahrain]

hEALTh & bEAuTYbugshan [saudi arabia]Comfort & Class [kuwait]Derma one [bahrain]Dermaone Nk [bahrain]No. 5 Spa [bahrain]Surgicare [bahrain]The Nail Shop [saudi arabia]

hoSPITALITYkuwait Catering Company [kuwait]Le Royal meridien, bahrain [bahrain]The Ritz-Carlton, bahrain hotel & Spa [bahrain]The Regency InterContinental, bahrain [bahrain]

INDuSTRYAwal gulf [bahrain]A. k. Al muhaidib and Sons [saudi arabia]Al bawardi group [saudi arabia]Al Nooh & Sons Company [bahrain]Al Rushaid Trading Company [saudi arabia]Amiantit [saudi arabia]Arabian Paints & Inks [bahrain]gulf house Engineering [bahrain]khalid Ali Alturki & Sons [saudi arabia]khalifa Abdulrahman Algosaibi Trading (kAAT) [saudi arabia]kuwait Petroleum Corporation (kPC) [kuwait]kuwait Petroleum International (Q8) [kuwait]m & A Al fozan group [saudi arabia]National Petroleum Services [Qatar]Palms holdings [bahrain]Prisma Paints [bahrain]Qatar Petrochemical Company (QAPCo) [Qatar]

INSTITuTIoNSCourt of the Crown Prince [bahrain]Economic Development board [bahrain]National Council for Culture, Arts and Letters [kuwait]Qatar museum Authority [Qatar]

REAL ESTATE

Abaad Real Estate Company [bahrain]Al Dar National Real Estate [kuwait]Al masaleh Real Estate Company [kuwait]gulf finance house [bahrain]Salhia Real Estate Company [kuwait]united Realty Company [kuwait]

SPoRTSbahrain International Circuit - formula one 2004

[bahrain]

TEChNoLogY & mEDIAbahrain Telecommunications Company (bATELCo)

[bahrain]kalam Telecom [bahrain]global Direct [kuwait]greenCity [bahrain]gulfnet [kuwait]gulfsat [kuwait]gulf Wireless City (gWC) [bahrain]hayat Communications [kuwait]hoshan office Automation [saudi arabia]myTV [kuwait]Nuetel [bahrain]Show-Net [kuwait]united Networks [kuwait]Viacloud [bahrain]

TRAVEL & TouRISmDiscover bahrain [bahrain]kanoo holidays [bahrain]kanoo Travel [bahrain]

oThERA1 Services [bahrain]Euro Sign [bahrain]fabled Décor [bahrain]gratia Advertising [bahrain]m h balooshi & Sons [bahrain] Seef mall [bahrain]

bahrainP.o. box 15664

kingdom of bahrain

T +973 1771 0709

f +973 1771 2448

QatarP.o. box 6760

Doha, Qatar

T +974 4436 8269

f +974 4447 4810

hello@artobrand.com

www.artobrand.com