WE DELIVERNext-Gen SON. Today!

OUR VALUE PROPOSITION

OVER-PERFORMINGUSER-CENTRICMOBILE NETWORKS

Our vision is to lead the technology frontier in theSON industry; to pioneer the use of Big Datainsight and lead the way in turning rigid mobilenetworks into customer-aware, value-drivennetworks; to unleash the mobile potential both foroperators and for end-users.

DEMAND COMPLEXITY

AND THE USER EXPERIENCE

Mobile operators are faced with two connected

challenges: With the accelerated growth in

demand for data, the complexity of network

topology and RF physical limitations, keeping up

with demand, as well as managing and

maintaining the assets is very difficult and costly.

At the same time, growth engines in this very

competitive market rely more than ever on

quality of service, which is becoming more and

more difficult to deliver with the mobile network

struggling to keep up with demand.

DEMAND AND COMPLEXITY

The network represents a burdening ongoing

operational expenditure and a huge capital

investment. Mobile providers want to reduce

OPEX and at the same time minimize or postpone

CAPEX as much as they can. They need to do all

that while keeping up with constant growth in

demand.

Mobile demand and usage patterns (especially in

data) are volatile, growing fast and very difficult to

predict. Existing infrastructure is multi-layered,

complex and presents a real control and

maintenance challenge. Users frequently

experience degradation in quality, coverage and

capacity.

QUALITY OF SERVICE

AND PERSONALIZED VALUE

PROPOSITION

With the massive adoption of flat fees, mobile

growth engines rely on reducing churn and

increasing new customer acquisition, as well

as on finding new ways to monetize data-based

value-added services. Mobile providers focus

their marketing and CEM efforts on personalized

premium services and great quality of service. With

the network struggling to meet demand, the risk of

degraded service and brand promise erosion,

especially to high-value accounts is a concern.

CELLWIZE OFFERS THE FIRST

EVER USER-CENTRIC SON

SON solutions, no matter how robust and

effective, need to connect to the business drivers

and end customer user experience. This is the

insight behind the elastic-SON® technology and

our Value-Driven SON® approach.

ELASTICITY IS KEY –A SURGICALLY ACCURATE SON

elastic-SON stretches and contracts your

network according to need; it reroutes resources

dynamically in near real-time to improve

capacity, coverage and quality; it delivers optimal

performance when and where it is needed.

elastic-SON transforms a rigid physical network

into a flowing, responsive and adaptive network

that provides for ever-changing, unpredictable,

traffic topology.

THE USER-CENTRIC NETWORK –VALUE-DRIVEN SON®

Over and above elasticity, Cellwize is a pioneer

in using Big Data insights as input guiding its

application. You define your business goals and

priorities and Cellwize’s Value-Driven SON applies

its capabilities accordingly, impacting areas of

high-value density. Mobile operators can control

the distribution of network experience, delivering

superior and personalized service to the right

subscribers, when they need it, wherever they are!

The technology has two layers. The first is a complete RAN modules layer

that is seamlessly inter-connected ensuring superior optimization results.

The second layer is a bi-directional ability to analyze network data and at

the same time to take Big Data analytics as input. Unlike other solutions,

elastic-SON communicates with BSS elements such as CRM or OCS and

can therefore impact specific accounts or even users. Both layers work

seamlessly across wireless technologies and vendors.

elastic-SON senses the network to identify real-time phenomena such as:

over-load in the network, areas of poor coverage and interference. It

analyzes these undesired phenomena and together with the provided

business priorities, it prescribes the best mitigation strategy: apply the

relevant SON modules in closed-loop, e.g., DLB, (Dynamic Load Balancing),

ICLB (Inter-Carrier Load Balancing), ANR (Adaptive Neighbor Relations),

ANT (Antenna Tilt) and/or and/or others.

ON-DEMAND CAPACITY extending capacity to where it is most needed in near real-time

UNDERTHE HOOD

KEYDELIVERABLES

ADAPTIVE COVERAGE redirecting resources continuously to compensate for poor coverage

SUSTAINABLE STABLE DATA THROUGHPUT keeping service levels stable regardless of circumstances

LESS INTERFERENCE stable outstanding quality and seamless mobility

LESS CONGESTION, FEWER CRASHES no more cell outages

A SIMPLE NETWORK single platform of supervised autonomy (SONStudio) with full ownership of RF policy

Controlling the network and running the routine time-

consuming tasks autonomously, while allowing you to

supervise and intervene when needed.

SONStudio offers the real-time control of the entire

elastic-SON platform. Allowing you to manage your

complex multi-vendor, multi-carrier, multi-technology

network.

You control, manage and maintain different equipment

inventory, configuration parameters and various

proprietary provisioning interfaces from a single GUI.

Results are immediate.

SONSTUDIOYOUR NETWORK COMMAND CENTER

CELLWIZE’S SONSTUDIO

ENABLES SUPERVISED AUTONOMY:

Cellwize elastic-SON is deployed and managed on

private clouds. Our multi-vendor, cross-technology C-

SON solution allows you to over-deliver today with your

current assets and technologies. Manage and

orchestrate your wireless network on the Cloud. Scale

up your new network clusters transparently and

automatically with the quick deployment of multiple C-

SON virtual machines.

IF RAN MOVES TO CLOUD SO SHOULD SON.

SON on NFV/SDN eliminates the software and hardware

dependencies as well as system scaling limitations by

reducing operating expenses through automatic

processes. Cellwize SON enables operators to achieve

the ultimate benefits that come with a simpler, more

flexible, scalable and adaptive infrastructure – resulting

in faster time-to-market and rollout for new revenue-

generating services.

SONCLOUD™

CONFIGURE & OPTIMIZE IN SECONDS

EVOLVE WITH SON-ENABLED

NETWORK VIRTUALIZATION

ABOUT CELLWIZE

THE BEST, MOST COMPREHENSIVE SONCellwize provides cutting-edge SON (Self Organizing Network) solutions to mobile operators. Mobile

networks empowered by its proprietary elastic-SON® continuously react to real-time changes and

match capacity, coverage and quality with evolving usage patterns and users’ needs. Cellwize was

founded by telecom professionals and its technology was designed by RF experts mastering network

topology and behaviors. Cellwize is headquartered in Singapore with R&D and sales offices across

the EMEA region.

For more information, visit http://cellwize.com/ or contact info@cellwize.com, read the latest posts at

http://www.cellwize.com/news and follow the company on Twitter: @cellwize

Cellwize Wireless Technologies Pte Ltd • 8 Shenton Way • #05-02 AXA Tower • Singapore 068811

SG +65.98.26.5727 • UK +44.20.32870070 • IT +39.348.5164260 • RU +79.296.687051 • IL +972.77.5077408

info@cellwize.com • www.cellwize.com •