Reliably differentWe call our way of doing things Reliably Different. Combining characterful hotels with a name

that you can trust. The security of a bigger, upscale brand, without the vanilla experience. An informal attitude, with charming touches you’ll remember long after check out.

We call our hotels voco™

It means ‘to invite’ and ‘call together’ originating from Latin – representing our thoughtful, unstuffy and charming nature.

A LW AY S D E P E N D A B L E

We can always be relied on to provide upscale quality.

R E S P E C T I N D I V I D U A L I T Y

We are sympathetic to local provenance, place and community.

B E D I S T I N C T I V E

We take a distinctive approach to our design and guest experience.

Our brand values

A more flexible approach to brand standards and innovative commercial strategy makes voco™ well suited for conversion and new build projects across a broad

range of asset types while optimising owner returns:

•

A succinct set of signature quality standards that are easy to implement, offering efficiency and lower capital outlay compared to other brands.

•

A highly distinctive consumer proposition aimed at the high-value, upscale guest segment that has been designed to flex seamlessly across softer hotel touch-points.

•

Flexible brand identity, designed to complement an existing hotel’s character and locale which ensures a smooth and time-efficient conversion.

•

Activated bar/lounge experiences that create a buzz and drive F&B spend throughout the day.

•

All voco™ hotels benefit from fast access to IHG’s world-class revenue delivery systems and upweighted commercial support

to optimise IHG® enterprise contribution.

Profitable revenue built in

W W W .V O C O H O T E L S . C O M

A distinctive identityOur identity has been designed to flex, so it’s always sympathetic to an existing hotel’s character. We have two

application systems, Bold and Bright, which use our identity in different ways to complement different types of hotels.

Our guest experience hallmarksWe add touches of charm with our memorable hallmarks.

They’re easy to deliver, but hard for guests to forget.

Come on in

We make a good first impression with a warm welcome and simple check-in. And

then, to make it really special, we give guests a locally-curated welcome treat.

Me time

We add extras to our bedrooms – like cosy bedding and luxury bathroom

amenities – to encourage our guests to take moments for themselves.

voco™ life

We make sure our bars and lounges are places guests want to relax and enjoy

themselves – whether it’s for a quiet morning coffee or kicking off a great evening.

Bold

Suits more contemporary properties, which can carry a more striking application. Higher contrast of light

and dark which is impactful and eye-catching. voco™ design thread adds flair and highlights.

W W W .V O C O H O T E L S . C O M

Bright

Ideal for heritage properties, which suit a more delicate application. Lighter, fresh and open with a more subtle use of colour. Pops

of intrigue with our yellow thread.

Everyone’s a hostWe think the trick to being a great host is understanding what your guests want. Our guests are by and large pretty unstuffy and

laid-back – so we find the right balance. The perfect mix of easy-going but attentive service, that just lets them get on with it.

Requirements

Target key count Recommended 75+

Locations Major cities, heritage and destination locations benefiting from strong IHG® enterprise delivery

Price point & condition Assets spanning STR ‘upscale’ segment, with upscale quality throughout as evaluated by IHG Balanced Scorecard

Business model Managed and franchise contracts only

Total surface area Flexible – appropriate to type of property and location

Air conditioning Mandated

Standard room size Targeting 22-30sqm (inc. bathroom) in over 80% of rooms

Design intent voco™ design thread throughout (via Soft FF&E package)

Guest room facilities

• 42+ inch Smart TVs• voco™ bedding package, mattress and linen standards• Flexible guest room lighting (bedside down & desk) with total black-out provision• Tech friendly, with enhanced charging provision (inc. USB) and high quality Wi-Fi (IHG Connect)

Guest room bathroom• Minimum 3-piece bathroom• High quality large bottle bathroom amenities• Height adjustable, aerated shower heads with shower screens

F&B

• Must have bar/lounge serving barista coffee• All day dining not required, provided hotel can still serve high quality breakfast (with adequate covers to seat all

guests at peak times) and hot food options throughout the day via Bar• Must provide 24/7 room service

Leisure facilities Not mandated

Conference and meetings Not mandated

Concierge Not mandated

Safety & Engineering Must be compliant with core IHG Brand Safety, FLS and Engineering requirements

W W W .V O C O H O T E L S . C O M