We bring sustainability to life

Werner & Mertz Group …

Family-Owned Company

Since 1867, 4th Generation

LEED Platinum Headquarters

EMAS for over 10 Years

Sustainability Prize

Germany: 2009 & 2014

Sustainable Packaging Award 2014

Best Employer: Rheinland Pfalz

2014

1000 People, in both Plants

Mainz/Hallein

38 Azubis in 8 Specialities

Subsidiaries around Europe

Export all over the world

Trusted Brands for Cleaning & Care Solutions in

the Consumer, Institutional & Industrial Markets

Highest Europ. Quality Standard “EMAS”

Production plants in Mainz & Hallein

R&D center in Mainz

Packaging Production in Mainz

Pioneer in Integral sustainability

“Open-Development” Projects (Recyclate, European Surfactants)

Employees Nutrition & Movement Program

NABU partner

Mürmes Moor project

Rapidly growing turn-

over for C2C & B2B

If everyone talks

about Sustainability…

…whom does

…whom should

…what should

the customer

believe?

What does Sustainability mean?

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environmental

awareness

resource conservationrenewable energy regenerative systemharmony between man and Nature

enviro

nm

enta

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pro

tectio

n

recycling

fairness to employees

climate protection responsibility for

future generationslocality

balance between consumption

and new cultivation

satisfaction

tru

st

presist

renewable raw materials preservation of essential properties reliability

waste

separa

tion a

nd

pre

vention

consistency with concern for the future

remember, keep in mindmake a lasting impression

fairness

lon

g-t

erm

go

od

se

rvic

e

lon

g-l

astin

g e

ffe

ct

consistent

quality customer retention

custo

mer

loya

lty

environmentally

sound production

short transport routes

responsible consumption

long life span anticipatory planning long-term success lon

g-t

erm

rela

tio

nship

s

moral and ethical values

socia

l re

sponsib

ility

good cost-perfromance

ratio

ecological economics

FACT: We have too much plastic on this world! Already today there‘s a plastic

ocean (size of middle-Europe) swimming in the North Pacific.

Sooner or later, it will destroy aquatic life and returns in our food-

cycles, affecting our health.

Even if this plastic could be reused several times, today nearly no

plastic is recycled in a good way.

WHY?

FACT: Crude Oil is not for eternity! We know this important material will last

only a few decades – but wasting it for simple or cheap products and

bringing CO2 to our atmosphere seems to be normal today.

WHY?

FACT: A lot of cleaning products contain hazard materials, which can

endanger people and nature. Only a deep look into the MSDS shows

‚toxic by inhalation‘, ‚toxic in contact with skin‘ or ‚long-term adverse

effects in the aquatic environment‘.

We accept not necessary risks for employees and nature.

WHY?

Material flow design for majority of today’s

products

“One-way design”: Take - Make - Waste

No consideration given to long-term preservation of resources

Water

Energy

Waste water

Pollutants

Water

Energy

Waste water

Pollutants

Water

Energy

Waste water

Pollutants

Water

Energy

Waste water

Pollutants

From Cradle to Grave

Better for the environment...Reduced impacts on aquatic life.Reduced use of hazardous substances.Reduced packaging waste.Clear user instructions.

... better for you.

Eco-Effectiveness: “Do the right things”

for consumer durables (packaging)

for consumer goods(cleaning chemicals)

From “trash” get “nutrients”

Plants Technical nutrients

Technical

Cycle

Biological

Cycle

for consumer goods(cleaning chemicals)

for consumer durables(packaging)

Biological

nutrients

Biodegradation

Use Use

Recycling

Take – Make – Regenerate!

Cradle to Cradle®Integrally Sustainable Product Design

Added Value: Professional cleaning on an uniqueCradle to Cradle CertifiedCM Gold level(packaging meets Silver requirements)

Products are designed so all ingredients can be reused as nutrients safely in biological and technical cycles by nature or industry. “Waste = Food”

Products are manufactured with 100% non-polluting, renewable energy which displaces energy produced from fossil resources. 100% carbon offset

Products are made in ways that protect and enrich water quality and supplies

Products are made in ways that promote social and environmental justice as well as biodiversity

Products are made with materials (cleaning chemistry and packaging) that are safe and healthy for humans and the environment

Cradle to Cradle® -the next industrial standard!

How to start?

ppm = parts per million

1 ppm = 0,0001 % = 1 part out of a million

100 ppm = 25 drops in 10 liter

=100 ppm (1 from 10.000)

Composition of green care PROFESSIONAL Packaging

Packaging Component Generic Material

Critical Ingredients

Hollow Body (bottle) PE -

Caps PP Pigment green 7 = X-material

Front label Paper

Halogenated organic pigments in inks, mixture of biological and technical cycle

Label (Leporello) PE/Paper

Halogenated organic pigments in inks, halogenated organic materials in adhesives, mixture of biological and technical cycle

Bottle: approx. 15 chemicals

Caps: approx. 30 chemicals

Labels: approx. 60 chemicals

100 %

Virgin

Material

(VM)

Conventional

(without use of recyclates)

80 %

Recyclate

B2B

20 %

VM

1st Generation

(Frosch)

PET bottle

1000 ml

Recyclate Use in Packaging

20 %

Recyclate

Yellow Bag

2nd Generation

(2014/2015)

20 %

VM

60 %

Recyclate

B2B

60 %

Recyclate

Yellow

Bag

3rd Generation

(our future)

40 %

Recyclate

B2B

Performance by Design

• Outstanding innovative and safe productsfor user and environment

• All products are based on innovative formulations providing highest andproven cleaning efficiency, confirmed bythe leading European EU Ecolabelcertifications

High Cleaning Efficiency

Added Value: Providing highest cleaning performance through perfect ecological product design

Performance SR 15

Benchmark Competitor 2

Benchmark Competitor 1

Internal Benchmark Product

IPP Test MethodTest soil removal

Design follows Function –

Clear Dosing Recommendation

• Harmonic, color-coded labels and flip top caps, based on the industry standard, prevent productconfusion

• Large feel-good pictograms on labels reflect clearlythe application area

• Small and easy to understand icons visualize theapplication recommendations

• Multilingual labelling supports the right usage fromall users

Correct Product Application

Added Value: Clear application recommendation due to self-speaking labels which guaranteed correct and profitable product usage

29 languageson backside ofleporello label

Green = Floor

Blue = Surfaces

Red = Sanitary

(in Teuro)Cleaning Laundry Air Quality Handsoaps

100 %

200 %

33 %

66 %

133 %

166 %

2005 =

NetNet-Sales in %

On the way to become a Market Opinion Leader

The green „Frosch Brands“

First Cradle to Cradle CertifiedCM GOLD Range

The Revolution in Professional Cleaning

Sanitary Area: SANET zitrotan

Surfaces: TANET karacho

Surfaces:TANET SR 15

Sanitary Area:SANET alkastar

Sanitary Area:SANET perfect

Surfaces: TANET orange

Floor:TAWIP vioclean

Glass: GLASS cleaner

We bring sustainability to life