We believe in

REALISINGHUMANPOTENTIAL

Powerful metrics that enable leaders to measure and manage cultures.

WE BELIEVE THAT ORGANISATIONS WORK BETTER WHEN THEIR

LEADERS ARE FOCUSED ON BUILDING VALUES-DRIVEN CULTURES

THAT BENEFIT THEIR PEOPLE, THEIR CUSTOMERS AND ALL

SECTORS OF SOCIETY. WE BELIEVE THAT WHEN YOU MEASURE

YOUR CULTURE YOU CAN MANAGE IT.

We believe that shared values connect human beings beyond race, religion, politics, and

gender. We believe that human societies grow and evolve when you reduce fear, build

trust and increase love. We believe that values are powerful tools for creating a better

life for ourselves and future generations. We bring passion and commitment to furthering

and deepening the collective understanding of the evolution of human consciousness.

WE believethat people perform betterwhen they can bring their

whole selves to work.

WHY values?People typically

measure andmanage goals,

strategies, outputs,and outcomes.

We help you measure andmanage your values.

Outputs and outcomes are tangible and easy to measure and manage. Beneath the surface

lie our values, beliefs, attitudes, and prejudices. These are the factors that make the

difference between success and failure. These are things that we enable you to measure.

VALUES ARE THE PRINCIPLES WE USE FOR MAKING DECISIONS.

OUR VALUES MOTIVATE OUR ACTIONS AND BEHAVIOURS.

VALUES CAN BE POSITIVE (RESPECT, TRUST, OPENNESS)

OR LIMITING (BLAME, BUREAUCRACY, CONTROL). LIMITING VALUES

NOT ONLY CREATE DYSFUNCTION IN OUR LIVES, THEY ALSO CREATE

CULTURAL ENTROPY.

values to support leadersin building happier and

more successful cultures.CTT Values Assessments are used by Fortune 500’s,

Governments, Schools, Communities, and NGO’s.

WE measureGLOBAL NETWORK OF CONSULTANTSThousands of consultants all over the world have been

accredited to use Barrett Values Centre's models and

values measurement tools. We would be happy to put

you in touch with a consultant in your area.

CTT VALUES ASSESSMENTSThe suite of values measurement tools are known as

the Cultural Transformation Tools (CTT). The CTT are

among the most detailed and comprehensive cultural

diagnostics commercially available. CTT survey instru-

ments provide the input you need to plan and manage

your change initiatives, your cultural transformation

programmes, your diversity interventions, your talent

management and leadership development initiatives,

and your customer feedback.

GROUP ASSESSMENTS Cultural Values Assessment

Cultural Data Report

Small Group Assessment

Customer Values Assessment

Merger/Compatibility Report

Comparison Report

Espoused Values Analysis

School Values Assessment

Community Values Assessment

National Values Assessment

Cultural Evolution Report

Customer Values Assessment

INDIVIDUAL ASSESSMENTSIndividual Values Assessment

Leadership Values Assessment

Leadership Development Report

CULTURAL TRANSFORMATION TOOLS CERTIFICATIONIf you would like to learn more about the Cultural Transformation Tools or become a certified CTT Consultant or Change Agent, our certification process is designed to build your knowledge and understanding of the models and tools. The course is an experiential learning journey, available in a face-to-face or virtual learning environment. Once certified, you can access our full range of Cultural Transformation Tools. To learn more about course content and CTT learning opportunities visit www.valuescentre.com.

THOUGHT LEADERSHIPRichard Barrett’s Books:A Guide to Liberating Your Soul;

Liberating the Corporate Soul; Building a Values-Driven Organisation; The New Leadership Paradigm; and Love, Fear & The Destiny of Nations.

CASE STUDIESWe regularly carry out research in partnership with the consultants and change agents in the CTT network, and also document and share best practices.

GET connected For more information

please visit our websitewww.valuescentre.com

SPEAKING AND CLIENT ENGAGEMENTSWe have many experienced individuals in our network who can speak at your events and support

you in building values-driven organisations.

NEW LEADERSHIP PARADIGM LEARNING SYSTEM

A downloadable state-of-the-art leadership development programme is available to everyone on the planet. www.newleadershipparadigm.com

VALUES JOURNAL An online journal chronicling the latest ideas in leadership, values and culture.www.valuesjournal.com

CanadaRoyal Roads University

offers a graduate certificate in values-based leadership.

United KingdomRichard Barrett presents

at Oxford Business School.

SwedenVolvo IT trained 500 Cultural Ambassadors as part of their global culture plan.

BrazilUnilever Brazil revenues rise

with culture management.

South AfricaNedbank has measured and managed organisational culture annually since 2005.

Australia/ New ZealandJoint study with Hewitt links culture to financial performance.

ChinaChina Mobile: our largest Values Assessment to-date with 86,000 participants.

BhutanBhutan has the least amount of entropy (perceived dysfunction) in a National Values Assessment.

A Selection ofClient Engagements

around the globe

United StatesTMSi integrates values

from the boardroom to the factory floor.

IcelandNational Values Assessment indicated critical issues one month prior to 2008 crash.

United Arab EmiratesEmirates Institute for Advanced Science & Technology measures their organisational values.

IndustriesValues Assessments are used in

all sectors and industries, including Accounting

BankingChemicalCoaching

Consultancy & ManagementConsumer Products

ConstructionEducation

Financial ServicesGovernmentHealthcare

Higher EducationIT & Computer

Law EnforcementManufacturing

MiningNon-Profit

RetailSchoolsTelcom

TransportationUtilities

OUR assessments

Leadership Values Assessment

Organisational Values Assessment

Cultural Values Assessment Written Analysis

Values Distribution Positive Values Distribution Common Good -Transformation-Self Interest

Entropy Report Values Jumps

Leadership Values Plot Leadership Values Distribution

Values Plot

Business Needs Scorecard

AccountingBanking

ChemicalCoaching

Consultancy & ManagementConsumer Products

ConstructionEducation

Financial ServicesGovernmentHealthcare

Higher EducationIT & Computer

Law EnforcementManufacturing

MiningNon-Profit

RetailSchoolsTelcom

TransportationUtilities

OUR VISIONTo create a values-driven society

OUR MISSIONTo support leaders in building values-driven organisations

OUR VALUESCommitmentShared VisionCustomer SatisfactionEmployee Fulfilment

OUR PHILOSOPHYWe are committed to furthering and deepening the collective understanding

of the evolution of human consciousness. We are actively engaged in researching

new ideas and openly collaborating with other groups, agencies and consultants

who share the same goals. We are committed to remaining specialised in the field

of values, whole system change, and personal and cultural transformation.

We are committed to increasing value to our clients by meeting or exceeding their

requirements by living our core values of customer satisfaction and commitment

and by continually improving all aspects of our business. We are committed to the

development of future generations of leaders. We are dedicated to supporting leaders

in their personal transformation and building group cohesion among their leadership

teams. We are dedicated to supporting universities, schools and teachers in

enhancing students’ and related stakeholders’ understanding of values-based

living and decision�making.

Powerful metrics that enable leaders to measure and manage cultures.

www.valuescentre.com | +1.828.252.5550

US O�ce | 37 Haywood Street | Suite 300 | Asheville | North Carolina | 28801 | US

UK O�ce | 14 Cli� Avenue | Summerseat | Bury | Lancs | BL9 5NT | UK

@BarrettValues | @ValuesCentre | @ValuesJournal

WHO ARE YOU? WHY ARE YOU HERE?

WHAT IS YOUR PURPOSE?

"The real role of the leader is to manage the values of the corporation."

- Tom Peters, In Search of Excellence