WE ARE CASA COLLINA

HOSPITALITY SALES, MARKETING, BRANDING & REVENUE CONSULTANTS

WWW.CASACOLLINA.CO.UK

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WELCOME TO...FULL SERVICE HOTEL SOLUTIONS

Casa Collina is a hospitality consultancy provider offering sales representation, digital

marketing, branding and revenue management services to hotels, venues, resorts and

restaurants. We act as an extension of your existing team in order to drive business and

increase revenue to your property.

Our goal is to enhance your brand by increasing your presence online, in the US, UK and other

key commercial markets.

With over 40 years experience working in hospitality sales and marketing across Europe and

further afield, we have a passion for hospitality and believe strong relationships in the industry

are the key to success.

SALES DIGITAL MARKETING

BRANDING REVENUE MANAGEMENT

Because opportunities don’t just happen, we create them.“

WE FOCUS ON BUILDING

YOUR BRAND,

NOT OURS.

GLOBAL SALES OFFICES

We have sales offices located

in major markets throughout

Europe, North America, Asia

and Africa.

Our sales offices include London, Vienna,

Nice and Venice in Europe, Vancouver and

New York in North America, Mumbai in India

and Cape Town in Africa.

With sales representatives around the world,

we’re heavily integrated and well connected

within the global marketplace.

LONDONNEW YORK

MUMBAIVANCOUVERCAPE TOWN

NICEVIENNAVENICE

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ACT LOCAL. THINK GLOBAL.

YOUR GLOBAL PRESENCE

Working with Casa Collina means

you will have a dedicated sales

team providing targeted sales

activities solely on behalf of your business.

You will have access to high level industry

contacts throughout our regions benefitting

from strong working relationships and

expertise with the majority of the world’s

leading travel companies and corporate

buyers.

Key relationships with third parties are vital to

our business, bringing incremental volume to

a particular area or region. Travel agencies,

global consortia, HBAs, tour operators,

DMCs, wholesalers, VPAs, flash sales, FIT and

group agencies are all companies that bring

discerning clients into your region.

New Business Development

Account Management

Targeted Sales Activities

Trade Show Representation

RFP Management

New Market Penetration

Business Analysis

Global Presence

FAM Trips

Annual Sales & Marketing Plan

SALES REPRESENTATIONCORPORATE SALES | AGENCY SALES | LEISURE SALES | MICE SALES

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MICE SALES

AGENCY SALES

Often overlooked by hotels in favour of OTA or wholesale distribution, the

consortia market should represent an important part of the business mix

to any type of property, regardless of location.

We work with both the large global and small regional consortia agencies to offer

strategic advice and sales activities designed to stimulate and grow this market

sector.

LEISURE SALES

In recent years, leisure business has traditionally been dominated by wholesale

agreements and online business. As well as knowing how to contract, manage

and stimulate this business, we have relationships with many independent

agencies banded together in loose consortia agreements that book mostly on

BAR rates for high-end clients.

We will provide you with both distribution through sales representation and an

introduction to new and innovative marketing opportunities that stimulate this

key market.

With business relationships and knowledge of the main suppliers in the leisure

market, we are well placed to advise on contracting best practices, enabling

incremental growth when needed by the property.

CORPORATE SALESIdentify and research the

key local and international corporate accounts

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Negotiate with the client and contract the property as a preferred

supplier

Penetrate and manage the account both locally

and from its source

market

Recognise feeder markets for each client issuing an action plan to increase property

market share

Target inbound suppliers for each client in a pre-agreed

account management action plan

Evaluate and continue

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IDENTIFY

ASSESS

REVIEW

IMPLEMENT

SOLICIT

MANAGE

Target markets and

competitor set.

Internal sales process. Key agencies to

stimulate enquiries.

Current rate offering

and pricing structure.

Sales strategy to

target key accounts.

Online platforms and

RFP’s.

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OUR JOB IS TO GROW YOUR BUSINESS

Whether a hotel, venue, resort, restaurant or destination, we give honest and impartial advice on the best way to achieve success, and then put

these plans into action. We provide our clients with professional sales and marketing services to generate leads and close sales specific to

your business.

From targeted sales activities to revenue management, let our expertise help you achieve the best results.

Having an effective pricing strategy is

as important as being able to manage

the demand. At Casa Collina we

can advise on the right rate structure that

maximises the peak times and stimulates

incremental business during low periods.

Moreover, our strategies are designed not

to dilute business that would be naturally

received anyway.

Complementing this expertise is the provision

of a Revenue Management service. We

analyse pick-up and pace, compare it to

historical data and competitive set market data

to advise you on the best pricing designed

to grow your REVPAR. We can recommend

packaging and tactical promotions coupled

with our marketing partners results in a

strategic growth.

In addition to providing advice and analytical

reporting, we are able to manage your

inventory through a channel manager.

This means that decision making can be

streamlined and opportunities can be

maximised resulting in less work for you and

more business on the books.

REVENUE MANAGEMENT

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REVENUE OPTIMISATION CYCLE

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FORECAST

OPTIMISE

MONITOR

CONTROL

BRANDINGA strong brand is vital to the success of any

business. Your branding is a key component in

communicating your desired property image

to your customers. Whether you need a strong

logo, creative website, new menus, branded

stationery or content writing, Casa Collina has

the expertise and experience to make your

business stand out in the marketplace.

LOGO CREATION | WEB DESIGN | VISUAL COLLATERAL DESIGN | CONTENT

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1. DETAILED PROJECT BRIEFING

Target audience, competitors, clients visual preferences, research etc.

2. IDEATION Generating initial

ideas and resolution of concepts in digital

form.

3. PRESENTATION OF CONCEPTS

Ideas and concepts presented to client for

consideration.

4. FEEDBACK/REVISIONSRevisions supplied based

on feedback received from client.

5. FINALISATIONWe’re not satisfied until your expectations are

exceeded.

6. SUPPLY OF DIGITAL BRAND ASSETS

Logo files, fonts, style guide, branding guidelines document and illustrative

elements to client for future reference.

Key steps in our branding process:

Your brand is much more than what you offer.“

A BRAND IS A VOICE

AND A PRODUCT

IS A SOUVENIR.

DIGITAL MARKETING

Marketing, digital or otherwise, drives

direct consumers to your business.

We can evaluate your existing

offering, your practices, and see where we

can add value. Digital and social media spend

is important to hotels but as a percentage can

be almost as high as an online travel agency.

We bring best practice and years of experience

to ensure you get the best value for your

marketing spend and that you maximise the

effectiveness of your own brand website.

BRAND PROTECTION | PPC | SEO | SOCIAL MEDIA

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BRAND PROTECTION

PPC

SEO

SOCIAL MEDIA

MARKETING INTEGRATION

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MARKETING INTEGRATION

SEO

PPC SERVICES

SOCIAL MEDIA

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ASSESS MEDIAPLAN PRODUCT

OFFERING MATCH NEED TO MEDIA

IDENTIFY NEED PERIODS

OPTIMISE LEAD-IN TIMES

EVALUTATE AND REVIEW

BRAND PROTECTIONOne of the key elements in

maximising direct bookings

online and therefore reducing

acquisition costs is by the

implementation of a brand

defence strategy. It’s tempting

to believe that if your hotel

website occupies the number

one spot in Google search

results, then there should

be no need to invest in PPC.

However, the facts are that the

OTAs, in many cases, deliver

more online bookings than

that of the hotel website as

they are constantly bidding

on your brand name to ensure

they occupy the number one

slot. Many clients who know

your brand will simply click

on the first link they see and

make their booking on that

site. The team at Casa Collina

will implement new campaigns

targeted at defending the

brand against OTAs. As we

regain market share from the

OTAs the cost of acquisition of

these bookings will fall.

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IDENTIFY STRATEGY IMPLEMENT CREATE OPTIMISE EVALUATEResearch all

online search patterns

Implement PPC strategy based on budget and

goals

Measurement and key

performance indicators

Design all online tools and

presence

Digital re-marketing

and display advertisements

Report and evaluate all

results

INSTAGRAM TWITTER FACEBOOK PINTEREST

Ensuring that your website is easily located when searching is the first step to achieving a lower

cost of sale and developing brand loyalty. Keeping the site on the front page of Google and

other search engines is a further ongoing task achieved through a mixture of paid for online

media, social media interaction and website tools designed for organic optimisation. Media

applications, an integrated marketing solution with strong customer engagement and constant

professional analysis are the tools needed to reduce your media spend and grow your market

share and increase your conversions. We have the necessary experience to know which tools

to use and how and when to use them. From e-zines to media messages, social engagement

promotions and the very latest built-in marketing products, we focus on growing your direct

business and reducing your spend.

GET IN TOUCH

WWW.CASACOLLINA.CO.UK

INFO@CASACOLLINA.CO.UK

+44 (0)20 8144 2588

At Casa Collina, we’re committed to delivering

custom solutions for each and every client. We

hope that we will have the opportunity to work

with you and your team. To discuss any 0f our

services in more detail, please contact us on the

below details and we will get back to you straight

away. We look forward to hearing from you.

WE’RE HERE TO CHAT WHENEVER YOU ARE READY

To be an unstoppable voice and presence, representing our partners on a global scale.

OUR MISSION“

“

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WE ARE CASA COLLINA

HOSPITALITY SALES, MARKETING, BRANDING & REVENUE CONSULTANTS

WWW.CASACOLLINA.CO.UK