Magazine Publishers' Transformation: The Time to Act is Now!
We Are All Publishers Now
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Transcript of We Are All Publishers Now
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We’re allpublishers
now
David Cushman Bauer Consumer Media
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WE SPEAKyou listen
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• Who gets to control production of content now?
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• Who gets to control production of content now?
Anyone and everyone
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• Who gets to control production of content now?
Anyone and everyone
• Who gets to control distribution of content now?
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• Who gets to control production of content now?
Anyone and everyone
• Who gets to control distribution of content now?
Anyone and everyone
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• Who gets to control production of content now?
Anyone and everyone
• Who gets to control distribution of content now?
Anyone and everyone
• Who gets to control the user experience now?
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• Who gets to control production of content now?
Anyone and everyone• Who gets to control distribution of
content now?Anyone and everyone• Who gets to control the user
experience now?The user controls their own A-Z journey
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I made it myself…
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EVERYONE IS AN
ADVERTISER NOW
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It’s all mine, mine, mine!!!*
*wish it was yours, yours, yours
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The outcome relies on 3 things:
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The outcome relies on 3 things:
1. A willingness to relinquish control.
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The outcome relies on 3 things:
1. A willingness to relinquish control.2. Toolkits users can play with.
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The outcome relies on 3 things:
1. A willingness to relinquish control.2. Toolkits users can play with.3. Creative users.
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The outcome relies on 3 things:
1. A willingness to relinquish control.2. Toolkits users can play with.3. Creative users.
2 and 3 are in place.
But are you ready for No1?
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What if?
• If
• If
• If
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What if?
• If it is not to control who makes content
• If
• If
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What if?
• If it is not to control who makes content
• If it is not to control distribution
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What if?
• If it is not to control who makes content
• If it is not to control distribution
• If it is not to control the user experience
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What then?
• If it is not to control who makes content
• If it is not to control distribution
• If it is not to control the user experience
What is the role of media, then?
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Triple play
• Be the thing purchased at the end of the user experience
• Be a discreet element of the experience
• Be the menu from which the experiences are selected
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The disruptionhas only
just begun
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You can’t take part in a community
unless youcreate part of it
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Follow the widgets:
Find your way
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Thank you!
David CushmanBauer Consumer Media
Twitter.com/davidcushman
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