The analysis of Google

Institute of

Management of TechnologyTeam member :Champ, 79825016

Go south, 79825014

Monica, 79825011

Morgan, 79825012

2

CONTENT Section1

Introduction

Section2 Google Services & Potential Users

Section3 Why Google Succeeds & How They Make Money?

Section4 Google’s Information Technology

Section5 Conclusion

Section1 IntroductionResearch motivation & purpose

Google is one of the most famous dot-com companies in the world. We discuss and analyze how Google works.

Article categories

(1) First section is our introduction.

(2) In section 2, we introduce Google's products and services.

(3) In section 3, we recognize the operating system, value chain,

organizational structure and SWOT analysis of Google.

(4) Fourth section we talk about Google's information technology.

(5) Fifth section is our conclusion.

3

4

Section 2 Google Services & Potential Users

5

The introduction of Google products

What are the products that Google provided for their customers?

Search Communicate & share

Business solutions

(1) Web Search

(2) Google Chrome

(3) Google News

(4) Google Scholar

(1) Google Docs

(2) Google Translate

(3) Google Talks

(1) Google Adword

(2) Google AdSense

(3) Google Analytics

(4) Google apps

(5) Google checkout

6

Potential Users

Service & Products Launched/Released Year

Potential Users

Search

Web Search 1995

• Students• Office workers• Professionals• Elders• Commercial customers

Scholar 2004/ 10 • Students• Office workers• Professionals

News 2002 / 9

• Students • Office workers• Professionals• Elders

Chrome 2008/ 9 • Students• Office workers• Professionals

7

Potential UsersService & Products Launched/

Released Year Potential Users

Communicate & Share

Talks 2005/ 8

• Students • Office workers • Professionals• Elders

Docs

2006/ 3 • Students• Office workers• Professionals

Translate

2005/8 • Students • Office workers • Professionals

Business Solution

AdWord 2000/ 10 •Commercial customers

AdSense 2003/ 3

Analytics 2005/ 11 • Office workers• Professionals• Commercial customers 8

9

Section 3Why Google Succeeds & How They

Make Money?

10

Google Operating Revenues （ Unit ： U.S. Thousand

dollars ）Data Finding :

1.Google was earned lots of benefit during 2001 to 20082.Google had dramatic growth in this decade

11

Histogram of Google operating revenuesGoogle’s operating revenue was came from two main parts :1.Advertising revenues2.Licensing revenues

The Value Chain of Google

Service LevelService Level

Valuation levelValuation level

Fundamental levelFundamental level

CUSTOMER

Search service

Internet-platform strategy

Core technology

Innovation

Creation&

Invention

Google Organizational Structure

13

Google SWOT AnalysisStrengths weaknesses

(1) Effective and efficient search

engine technology (2) Providing services in many nations

(3) Sufficient fund for innovation

(1) lacking variety of profit

sources

(2) ”Click Deception” influences on

AdSense profits

Opportunities Threats(1) The cooperation between Google

and other cell phone companies is getting mature.

(2) The development of “Google Talk”

and “Google Checkout”.

(1) Other competitors offer new services frequently (2) Virus affect on internet safety(3)Paid- search market has entering a mature stage

15

Section 4Google’s Information Technology

Google Search Process Technology

• http://www.google.com/intl/en/corporate/tech.html

17

Cloud Computing

Cloud = internet Cloud means the internet.

It's a ability could save large data. It's extensive, flexible of IT. Through the internet technology, charge on the basis of user uses how many resources, provided this services to external users.

The emphasis about Google develop “Cloud Computing” in the future:

18

1. Using powerful “Cloud Computing” capability, to help clients and network user handle with large information

immediately 2. To offer IaaS (Infrastructure as Service) ,assist business in setting up “Cloud Computing” system.3. Increasing internet safety to protect secret information.4. To decrease electricity and computer operation cost.5. Google provide free internet space, and develop more PaaS (Platform as a Service ）

19

Information technology of Google search

Page Rank Technology: The software behind Google search technology

conducts a series of simultaneous calculations

requiring only a fraction of a second.

Hypertext-Matching Analysis: Google’s technology analyzes the full content of a page

and factors in fonts, subdivisions and the precise location

of each word.

20

Section 6 : Conclusion

• Google applies their organizational core-advantage to provide lots of convenient and free services for users.

• To establish Google’s brand and searching reputation.

• We believe that Google's success is due to their innovative ability, and focus on search.

21

Thank you!!