WCSFP Preview Hour Interactive (The Project Factory)

Preview Hour Interactive

#wcsfpFriday, 16 December 11

Preview Hour Multi Platform


Preview Hour Multimedia


Preview Hour Transmedia


Preview Hour Not just the TV


Preview

BEST OF 2011Kirsty HunterManaging Director (UK)The Project Factory

MANIPULATIONSBoris RazonHead of New Writing and TransmediaFrance Télévisions

FARWELL COMRADESChristian BeetzCEOGebrüder Beetz Filmproduktion

PanelI am CEO of the beetz brothers film production, based in berlin, cologne and hamburg - one of the top five German production houses (non fiction and

interactive formats) with over 30 employes.

We presenting the biggest history interactive web format Farewell Comrades.interactive - part of a cross

media event with a international released book, a 6 part TV series coproduced with 16 european

broadcasters, 11 international live events and the interactive web format. I will send you a fact sheet. Main coproduction partner is Artline films and all

three ARTE departments.

I will be on the pannel with Martin Pieper from ZDF/arte and Benjamin Landsberger from Artline films

from our french coproduction partner. Mr Landsberger is one production manager of the web format. The development and production was mainly

done by our team in Berlin and from broadcasters side mainly supported by Arte-France.

MARTIN PIEPERHead of Culture & Sciences, ZDF/ARTE, GermanyMartin Pieper grew up in Tunisia and Ivory Coast.

After law studies in Cologne (Germany) and Lausanne (Switzerland) he practised a short time as

attorney.

From 1990-1994 he was at ZDF resp. ZDF Enterprises (commercial branch of ZDF) responsible for legal and business affairs of the ECA (European Coproduction Association, a joint venture between Channel 4, France 2, ORF, RAI, SRG/SSR, TVE and ZDF with the aim to coproduce long running series

and TV movies) as well as for some chosen international coproductions.

From 1994-1996 he was Assistant of the Director for European Joint Venture Programmes (Direktor

Europäische Programmbeteiligungen) and from 1996-2000 Assistant of the Director for European

Satellite Programmes (Direktor Europäische Satellitenprogramme - 3sat, ARTE, Digitaler

Theaterkanal, ZDF-Vision).

Since 2000 he is as commissioning editor head of the department culture & science programmes/ARTE, which supplies programmes for mostly all single

documentary slots aired on ARTE.

From 1999-2001, resp. since 2003 he has been member of the funding board of the Baden-

Württemberg Film Funding Corporation (Medien- und Filmgesellschaft Baden-Württemberg/MFG).

Boris Razon

A major player in the web documentary scene in France, experimenting with different forms of

transmedia narrative worlds and developing new types of web documentaries at France Televisions.Boris Razon is a journalist and head of new writing and transmedia at France Télévisions. He studied

history and literature at the Ecole Normale Superieure in Fontenay Saint Cloud.

During his school years, he created a French magazine called Don Quichotte which became a

partner of Le Monde. And shortly after the fall of this magazine, in 2000, he became editor-in-chief of

Lemonde.fr, the newspaper’s website. There, he saw the quick progression of the digital environment from

text to image and sound. He launched the web documentary collection of lemonde.fr and moved to

France Télévisions in July 2011 with a focus on developing different forms of web documentaries in

the digital division.

#wcsfp

Martin PieperHead of Culture & SciencesZDF/ARTE

Friday, 16 December 11

Touch Docs


Touch DocsCampaigns


Touch DocsCampaigns

Experiences#wcsfp


Touch DocsCampaignsApps

Experiences#wcsfp


Touch DocsCampaignsApps

Experiences#wcsfp

Real time


Touch DocsCampaigns

GamesApps

Experiences#wcsfp

Real time


Preview Touch Docs

New way to immerse yourself in content

Personalised, curated experience - mobile & tablet

Enhanced content wrapped around high quality, collectible video

Delve deeper while watching or explore elements at your leisure

Examples: Al Gore’s Our ChoiceMoney & Speed


http://itunes.apple.com/us/app/money-speed-inside-black-box/id424796908?mt=8

Touch Doc Money & Speed





Touch Doc Money & Speed





Preview Campaigns

#wcsfp

Issues based Campaigns

Longer life than TV series

Leads to series re-commission

Examples: FishfightGreat British Property Scandal


Campaign Great British Property Scandal


www.channel4.com/propertyscandal

Campaign Great British Property Scandal


http://www.channel4.com/propertyscandal

http://www.channel4.com/propertyscandal

Preview Games

Games continue to be way to engage audience for longer

Bring linear narratives into non linear environment

Works best when TV writers, contributors feature within game

Examples:

Horrible Histories Time Sewer Adventure

The Ultimate History Quiz


http://www.bbc.co.uk/cbbc/games/time-sewer-adventures-game

Preview Games




Preview Games


Preview Games

http://itunes.apple.com/gb/app/ultimate-history-quiz/id428406261?mt=8Friday, 16 December 11

http://itunes.apple.com/gb/app/ultimate-history-quiz/id428406261?mt=8

http://itunes.apple.com/gb/app/ultimate-history-quiz/id428406261?mt=8

Preview Real time

Real time interaction

Appointment to view

Social, integrated experiences

Data driven

Examples:

Live from The ClinicHow to Start a Revolution Monitor


http://www.livefromtheclinic.channel4.com/

Real time Live from the Clinic




http://howtostartarevolutionfilm.com/index.php/revolution-monitor

Real time How to Start a Revolution




http://highrise.nfb.ca/onemillionthtower/1mt_webgl.php

Preview Experiences




Apps History Here: London

http://itunes.apple.com/gb/app/history-here-london/id442954358?mt=8Friday, 16 December 11

http://itunes.apple.com/gb/app/history-here-london/id442954358?mt=8

http://itunes.apple.com/gb/app/history-here-london/id442954358?mt=8

Apps Inside Nature’s Giants

http://itunes.apple.com/gb/app/inside-natures-giants/id467099893?mt=8Friday, 16 December 11

http://itunes.apple.com/gb/app/inside-natures-giants/id467099893?mt=8

http://itunes.apple.com/gb/app/inside-natures-giants/id467099893?mt=8

#wcsfp

Kirsty HunterManaging Director (UK)The Project FactoryTwitter: Kirsty_HunterEmail: [email protected] Web: www.theprojectfactory.com

Contact


mailto:[email protected]

mailto:[email protected]

http://www.theprojectfactory.com

http://www.theprojectfactory.com

WCSFP Preview Hour Interactive (The Project Factory)

Technology

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