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WRITTEN COMMUNICATION

COURSE CODE : BA 7108

UNIT 5: WRITING FOR MEDIA AND CREATIVE

WRITING Prepared and presented by,

N. Ganesha Pandian,Assistant professor,

Madurai school of management

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CONTENTS Features for publication (Newspapers,

magazines, newsletters, notice-board) Case studies Short stories Travelogues Writing for children Translation Techniques of writing

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WRITING FOR MEDIA Writing for media includes new releases,

feature stories, interviewing for print and broadcast and other information gathering technique.

It explores the linkage between print, broadcast and public relations styles; outlines the nature of good writing and synthesis and integrates professional skill and concepts

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CHARACTERISTICS OF MEDIA WRITING

1. Accuracy2. Completeness3. Efficiency4. Precision

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SKILLS OF AN EXPERT CREATIVE WRITER

1. Talent2. Persistence3. Patience4. Ability to face criticism5. Imagination6. Technical ability

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FEATURES FOR PUBLICATION A publication refers to the act of making content

which is to be publicly known. It is commonly used for the distribution of text or

images on paper, or to the posting of content on a website or any writing of which copies are published for distribution to the general public with the consent of the author

Publication include books, periodicals, magazines, scholarly journals, newspapers, annual reports, product catalogues, newsletters, notice boards

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NEWSPAPER

Newspaper include articles focusing on current events, which sometimes have connections to the past, relevant to a local area or an entire nation

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ACTIVITIES INVOLVED IN NEWSPAPER

1. Contents of newspaper2. Gathering information for newspapers3. Writing and Editing4. Printing the newspaper

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MAGAZINES Magazines referred to as popular press

publications because articles are often written by journalists, who gather information from various sources and synthesize it into their stories or reports

Examples of magazines:Newsweek, Time, Scientific American and U.S

news and world report

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NEWSLETTERS A newsletter is a publication that, if

written well, not only disseminates information; but reminds, guides and instructs those who read it. A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers

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LAYOUT OF NEWSLETTERS1. Nameplate 2. Body3. Table of contents 4. Masthead5. Heads and titles:

i. Headlineii. Kicker iii. Deck

iv. Subheadv. Running head

vi. Continuation headsP.T.O

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6. Page numbers7. Bylines8. Continuation lines i. Jump lines ii. Continuation heads9. End-signs10. Pull quotes11. Photos/Illustrations i. Mug shots ii. Captions12. Mailing panel

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TYPES OF NEWSLETTERS Company newsletters Consumer newsletters Organization newsletters School newsletters

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A notice board is a surface intended for the posting of public messages, e.g to advertise items wanted or for sale, announce events or provide information.

Notice boards are simple and easy way of passing on information and keeping people informed

NOTICE BOARD

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TIPS FOR PREPARING THE NOTICE BOARD

1. Recognize employees for achievement

2. Assign responsibility3. Provide relevant information4. Appealing presentation

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ADVANTAGES OF NOTICE BOARD

1. Provide information 2. Sense of community 3. Fostering inspiration 4. Promote efficiency

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CASE STUDIES Case study refers to the collection and

presentation of detailed information about a particular organization, industry and business or any individual, group, community etc., It may be either about any particular problem of any special achievement of an entity. It is a form of qualitative and descriptive research

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TYPES OF CASES 1. “Iceberg” cases2. “incident” cases3. “Illustrative” cases4. “Head” cases5. “Dialogue” cases6. “Application” cases7. “Data” cases8. “Issue” cases9. “Prediction” Cases

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REQUIREMENTS OF CASE STUDY

1. Thorough knowledge of the concerned subject

2. Ability to be analytical3. Ability to evaluate4. Ability to draw inferences5. Ability to do critical thinking

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CASE STUDY APPROACHES

1. System approaches2. Decision approaches3. Behavioral approaches4. Decision approaches5. Strategy approaches

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MEANING OF SHORT STORY

A short story is fictional work of prose that is shorter in length than a novel.

Edgar Allan Poe, in his essay “The Philosophy of composition”

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CHARACTERISTICS OF SHORT STORIES

1. Short 2. Concise3. Single impression4. Personal experience and prior

knowledge

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ELEMENTS OF SHORT STORY

1. Plot2. Setting3. Characters 4. Theme

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STEPS IN WRITING A SHORT STORY Choose a narrative point of view Create a protagonist or main character Create a problem or conflict, for the

protagonist Establish believable characters and settings Build tension in the story Create a crisis Resolve tension

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TRAVELOGUES Meaning of travelogue Travelogue is a description of someone’s

travels, given in the form of narrative, public lecture, slideshow or motion picture.

Travelogue is usually a single person’s account of a trip, journey

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OBJECTIVES OF TRAVELOGUE

To cherish the personal experience To attract other travelers to visit

that place To share the photos

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WRITING FOR CHILDREN Writing for children requires vivid

imagination, good speech, enthusiastic creativity and the ability to put yourself in the mind of a child

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STAGES OF WRITING FOR CHILDREN 1. Choose the age category of the book

you wish to write2. Choose a genre within your category3. Have a general idea of plot or set of

characters in storyline4. Create character sketches5. Create an outline 6. Write the beginning7. Write the middle 8. Create climax

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ESSENTIAL OF EFFECTIVE WRITING FOR CHILDREN

Identification Obstacles Language Lesson

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ADVANTAGES OF WRITING FOR CHILDREN

1. Encourages imagination 2. Creates a bond 3. Learning tool 4. Instills love for learning

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TRANSLATION Translation is the communication of the

meaning of a source-language text b y means of an equivalent target-language text whereas interpreting undoubtedly antedates writing, translation began only after the appearance of written language

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SIGNIFICANCE OF TRANSLATION Vital for multinationals External affairs of a nation Cultural interchange Transfer of news For the realization of global village To boost tourism

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TYPES OF TRANSLATION Administrative translation Commercial translation Computer translation Economic translation Financial translation General translation

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TECHNIQUES OF WRITING Adaptation and selection of word Care in word choice Using thesaurus Writing effective sentences Developing logical paragraph

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SELECTING WORDS THE READERS WILL UNDERSTAND1. Use familiar and simple words2. Choose short over the long word3. Use technical words with caution4. Use strong, vigorous words5. Use the concrete words6. Favor active over passive verbs 7. Avoid overuse of camouflaged verbs

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THESAURUS

A thesaurus is a dictionary of synonyms, in which the words are arranged in groups that have similar meanings (e.g) (correct, accurate and exact)

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WRITING EFFECTIVE SENTENCES Emphasis on short sentences1. Adapt sentences to readers2. Clear sentences result from orderly

thinking 3. Clear sentences have several qualities4. Length is the most important quality;

long sentences are hard to read5. Keep sentences short for readability

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DEVELOPING LOGICAL PARAGRAPH Giving the paragraph unity Keeping the paragraph short Putting topic sentences to good use Omitting unnecessary detail Making the paragraph move forward

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THE END