November 12-13, 2015Lincoln CenterNew York City

KEVIN SPACEY SIR RICHARD BRANSON JIM COLLINS

WALTER ISAACSON HERMINIA IBARRA ADAM GRANT

OSCAR FARINETTI MARK BERTOLINI

STORYMAKERSWe are

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Over the past 11 years, World Business Forum has dedicated itself to helping business leaders like you lead more effectively in this tumultuous and changing world. The event is the largest gathering of senior executives in the US and each year features a world class lineup of speakers discussing the key trends in business today.

During this time we have been privileged to welcome a number of your colleagues to the event - who form a part of a growing community of over 20,000, united by a desire to learn and grow.

World Business Forum is a project that we are building in partnership - listening and responding to the needs and concerns of business leaders like you.

WE INVITE YOU, TOO, TO JOIN US IN WRITING THE NEXT CHAPTER OF WORLD BUSINESS FORUM TOGETHER.

In the pages that follow we are excited to share with you some of the early developments that we have planned, including our new theme for 2015 - STORY MAKERS.

STORYTELLERS RELATE;

STORY MAKERS CREATE

STORYTELLERS RECOUNT THE PAST;

STORY MAKERS BUILD THE FUTURE

STORYTELLERS DEPICT THE DEEDS OF OTHERS;

STORY MAKERS ARE THE PROTAGONISTS

STORYTELLING IS A PASTIME;

STORY MAKING IS A WAY OF LIFE

WHO ARE THE STORY MAKERS?

All those who face today’s shocks and use them as jumping off points to build something better, as turning points towards a better future...

The LEADER who inspires change

The ENTREPRENEUR who pursues a dream

The INVESTOR who takes a risk

The ARTIST who breaks new ground

The EXECUTIVE who transforms a team,department or company

The INNOVATOR who believes a better way is possible

In an always-on now, where the priorities of the moment are everything, and we face multiple and ongoing shocks,

HOW DO WE TAKE THE INITIATIVE?

We need to create a new narrative that enables us to craft a more compelling way to live, work and lead.

Our Story Makers will be focused on addressing 4 fundamental business challenges that leaders like

you are facing today:

PERSONAL DEVELOPMENT CHALLENGES

Develop the skills, competencies and behaviors that will allow you to strengthen your personal leadership profile.

TALENT CHALLENGES

Fresh ideas and perspectives on improving the effectiveness of your talent recruitment and retention, as well as how to build teams and organizational cultures that will give your company a competitive edge.

GROWTH CHALLENGES

Manage the complexity that comes with growth - from sustaining innovation and generating new value to anticipating customer needs and making tough calls on incomplete information.

TRANSFORMATION CHALLENGES

A look at the myriad transformational forces that are impacting your business - from technology to the environment, from shifting markets to changing social and consumer dynamics.

One of the most talented actors of

his generation, Spacey’s career has

been built on a willingness to take

risks and a keen eye for spotting

opportunity in the unconventional.

A two-time Academy Award winner,

most recently he has worked as

executive producer and star of the

Emmy award-winning Netflix series

House of Cards, demonstrating once

again his rare capacity to connect

audiences with his complex and

layered characters, and simultaneously

leading the way in innovating new

distribution models for film and

television.

PERSONAL DEVELOPMENT & TRANSFORMATION CHALLENGES

Kevin Spacey

Groundbreaking producer, theater

director, andOscar-winning

actor

On Taking the Path Less

Traveled

• Spotting unlikely opportunities and pivoting to take advantage of them

• Creating compellingcharacters: How to truly connect with an audience

• What to look for when assessing the potential of a future project

• Our responsibility to send the ladder back down: Developing the next generation of talent

• The series that disrupted an industry: The behind the scenes story of how House of Cards changed the face of television

Won the Academy Award for best supporting actor for his role in The Usual Suspects

1995

Formed the independent production company

Trigger Street Productions

1997

Won the Academy Award for Best Actor in American Beauty

1999

Became the Artistic Director of the Old Vic

Theatre in London

2003

Started the Kevin Spacey Foundation to support young actors, directors, writers and producers

2010

Launched House of Cards on Netflix

2013

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@KevinSpacey

Sir RichardBranson

Founder, Chairman and CEO of the Virgin Group

Since he was 16 years old Branson has

been shaking up tired industries, taking

on complacent giants and dreaming

big. Infusing every new project with a

sense of adventure and fun, Branson

is an unmatched multipreneur, who

has made billions by doing things his

way. He is the only person to have

built eight billion-dollar companies in

eight different sectors. Since founding

Virgin back in 1970 when he was just

20 years old, he has masterminded

the transformation of the brand into a

multibillion dollar empire made up of

more than 100 companies.

GROWTH & TRANSFORMATION CHALLENGES

Lessons from a Rebel

Entrepreneur

• The philosophies and beliefs that have empowered a legendary entrepreneur to forge his own path to success: The story behind Virgin

• Risk taking and overcoming the inevitable failures on the road to success: How to deal with(sometimes literally) near deathexperiences

• The Virgin Way: Identifying the right talent to ensure your culture stays strong

• Choosing which battles to fight: Competing with established giants in new markets and industries

• Why business has a responsibility to be a force for positive change in the world

Started Virgin as a mail orderrecord retailer

1970

Founded Virgin Atlantic

1984

Made record breaking crossings of the Atlantic by boat and by hot air balloon

1986 & 1987

Knighted for hiscontribution to

entrepreneurship

1999

Voted Britain’s Most Admired Business Leader of the past five decades

2014

Leads more than 100 Virgin companies worldwide, employing approximately

60,000 people in over 50 countries

2015

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@RichardBranson

JimCollins

WalterIsaacson

The former chairman and CEO

of CNN and the editor of TIME

magazine, Isaacson is today one of

the world’s best known biographers,

who also runs the Aspen Institute

dedicated to educational and policy

studies. After writing bestsellers on

the likes of Steve Jobs, Albert

Driven by relentless curiosity and

passion for his work, for more than

a quarter of a century Collins has

been researching what makes great

companies tick. He has authored

or co-authored six books that have

sold in total more than ten million

copies worldwide, including

President and CEO of the Aspen Institute Bestselling author and teacher of leadership

PERSONAL DEVELOPMENT & GROWTH CHALLENGES

@walterisaacson

• Lessons learned from a lifetime of studying and working with great minds

• Why imagination is more important than knowledge: Where great leaps of imagination come from

• Dreamers and doers: The keys to executing on visionary ideas

• Exploding the myth of the lone inventor: Why it’s collaboration and teamwork that make for great innovation

• From Ada Lovelace to Larry Page: Understanding why some innovators succeed where others fail

• The values and characteristics that distinguish the companies that have thrived through chaos

• Analyzing risk and risk-takers:Knowing how and when to place the next big bet

• What happens when things go wrong: On failing fast and moving forward

• Refining our understanding of luck: From something we make to something we capitalize on

• The power of self-determination:Why the most successful leaders accept full responsibility for their own fate

How InnovationHappens

Greatness inTurbulent Times

Einstein and Benjamin Franklin, in

2014 he published his latest book,

The Innovators: How a Group of

Hackers, Geniuses, and Geeks

Created the Digital Revolution - the

story of the individuals who created

the digital age, and guide to how

innovation really happens.

classics such as Good to Great and

Built to Last. In addition to his work

in the business sector, Collins has

passion for learning and teaching

in the social sectors, including

education, healthcare, social

ventures, and cause-driven

non-profits.

TALENT & GROWTH CHALLENGES

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HerminiaIbarra

AdamGrant

At just 33 years old, Grant is already

one of today’s most influential social

scientists. He is Wharton’s youngest

tenured professor and has been the

top-rated teacher for every class

he has taught. His bestselling book,

Give and Take, looks at how success

today is increasingly dependent on

Ibarra is an expert on professional

and leadership development and

one of the world’s top 10 most

influential business thinkers. In

addition to her teaching and

research work at INSEAD, she is

Vice-Chair of the World Economic

Professor of Management at Wharton Professor of Leadership and Learning at INSEAD

PERSONAL DEVELOPMENT & GROWTH CHALLENGES

@AdamMGrant @herminiaibarra

• Why our approach to human interaction can be as big a factorin success as motivation, ability or opportunity

• Givers, takers and matchers:Introducing the personality profileson the reciprocity spectrum

• Beyond the stereotype of chumps and doormats: Why givers dominate the top of the success ladder

• Revealing the strategies used and the choices made by the most successful givers

• Recognizing the dangers of giving and how to protect against them

• The challenges of leading as the pace of change increases: How to avoid getting stuck in outdated mindsets and modes of operating

• Recognizing the signs that change is necessary - and learning to pivot effectively

• Why the most effective way to change is through action not analysis: The importance of experience over introspection

• Developing the capacity to change from the outside in - first by acting like a leader and then thinking like one

Give and Take: A RevolutionaryApproach to Success

Act Like a Leader, Think Like a Leader

how we interact with others rather

than on individual drivers such as

passion, hard work, talent, and luck.

Give and Take has been named as

one of Harvard Business Review’s

ideas that shaped management, and

the Washington Post’s books every

leader should read.

Forum’s Global Agenda Council on

Women’s Empowerment. Her

latest book, Act Like a Leader, Think

Like a Leader provides a practical

guide for leaders whose

organizations need them to pivot

during times of change.

PERSONAL DEVELOPMENT & TALENT CHALLENGES

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OscarFarinetti

GROWTH & TRANSFORMATION CHALLENGES

MarkBertolini

PERSONAL DEVELOPMENT & TALENT CHALLENGES

@mtbert

Mark T. Bertolini is Chairman and

Chief Executive Officer of Aetna, a

Fortune 100 diversified health care

benefits company. A forward-thinking

and solutions-oriented leader,

Bertolini’s vision for better healthcare

in the US was formed out of personal

experiences. The complexity of the

An Italian entrepreneur, Oscar

Farinetti opened his first Eataly

store in Turin in 2007 - an

innovative new food concept that

aims to make high quality Italian

foods available to everyone, at

fair prices and in an environment

Chairman and Chief Executive Officer of Aetna Founder and creator of the gourmet food and wine chain, Eatalysystem made him think a better way

must be possible. During his tenure,

Bertolini has transformed Aetna into

one of the most progressive actors

in corporate America, serving an

estimated 46 million people with

operations in North America, Asia,

Europe and the Middle East.

where people can shop, taste

and learn. Today there are more

than 30 Eataly stores around the

world including in New York,

Dubai, Chicago, Tokyo and

Istanbul.

• Drawing on your personal story to develop a more authentic and value based leadership style

• Keys to creating a healthier, less stressful and more productive work environment

• Going beyond lip-service: What it really means to invest in your people - and what the returns are on that investment

• Identifying and challenging the assumptions and clichés that exist in your organization or industry

• A vision for a better healthcare system - and how to make it a reality

• Challenging conventional wisdom: How to spot opportunities for innovation even in traditional industries

• Creating a story for your business that truly resonates with your clients

• Taking a product out of its homemarket: The importance of actingglobally having thought locally

• The keys to creating a unique customer retail experience

• Why harmony, creativity and respect for other people need to be the model for business today

Aetna: Lessons in Leadership from a Healthcare Pioneer

Eataly: A SevenStep Recipe for Success

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Future Of WorkInspiration Field Trip

Guided by the experienced innovation practitioners of FutureLeaderNow, the Future Of Work Inspiration Field Trip is a unique opportunity to experience organizations who are pushing boundaries around workplace innovation.

Field trip attendees will experience an intensive full-day outing around New York City and go behind-the-scenes at two of today’s most forward-thinking companies when it comes to new ways of working. FutureLeaderNow will guide you through these visits so that you may gain in-depth insights from the innovative workplace initiatives you are exposed to and be able to translate those back to your company or industry.

This year’s lineup includes a visit to Whole Foods Markets, where we will explore how the mission-driven, founder-led, values-based organization continues to expand at break-neck speed while staying true to its employee-driven culture. Past organizations visited on our Inspiration Field Trips include Google, eBay, Box, and LinkedIn.

Behind-the-scenes tours of two of

today’s most innovative companies,

including Whole Foods!

This full day of inspiration and networking includes:

Breakfast

Lunch

Transportation

Afternoon workshop

End-of-day reception

When: November 11, 2015, full day Cost: $750

To Register:

Check the opt-in box during your online registration at wobi.com/wbf-nycor contact WOBI at 212 317 8454 / 866 711 4476 or info.us@wobi.com

“The reason I come -

and why I keep coming -

is because I feel

part of something.

People are getting

an education here.

It’s always exciting

to be part of an

intellectual movement and

I feel like that’s

what’s going on here.”Malcolm Gladwell - Journalist, bestselling author,

& past World Business Forum speaker

Over

3,000 senior executives

Representing more than

900companies

From more than

50countries

With more than

92% having their expectations

met or exceeded

Join us at Lincoln Center this year to be part of the 2015 story!

Looking back on #WBFNY 2014 In October 2014, the 11th edition of the World Business Forum took place and was widely hailed as the best event so far.

15 world class business

thought leaders

The Experience

But don’t just take our word for it - why not speak to some of your colleagues who have already attended and see what they have to say about the experience?

Here’s why you can’t miss World Business Forum 2015:

CHALLENGE YOUR CURRENT BUSINESS ANDLEADERSHIP PRACTICES

GET PRACTICAL IDEAS AND TOOLS TO GROW YOUR ORGANIZATION

ACCESS AN UNPARALLELED ROSTER OF WORLD CLASS BUSINESS THOUGHT LEADERS

DEEPEN YOUR UNDERSTANDING OF TODAY’S MOST RELEVANT BUSINESS TOPICS AND TRENDS

BENEFIT FROM PEER-TO-PEER NETWORKING WITHSENIOR EXECUTIVES

EXPERIENCE PERSONAL AND PROFESSIONAL GROWTH

ENJOY A SPACE TO REFLECT, REFRESH AND RETHINK

Here’s who was there:

AN INVITATION TO ALL THOSE WHO - LIKE YOU - ARE MAKING THEIR OWN STORY

SPECIAL OFFERS AVAILABLE THROUGH JUNE 30

4th Ring

3rd Ring

2nd Ring

PLATINUM SEATING

ORCHESTRA

STAGE

Choose your seating section

4th Ring $2,490Regular price $2,690

3rd Ring $2,590Regular price $2,790

2nd Ring SOLD OUT!

Orchestra $2,790Regular price $2,990

PLATINUM PASS $3,300

For group rates, contact us at 212 812 9618 or email hxheraj@wobi.com ENJOY THE FOLLOWING BENEFITS:

Exclusive 1st Ring seating

Networking lunches with speakers on both days

Private high-speed Wi-Fi

Outlets in seating area for convenientdevice charging

Deluxe catering: Breakfasts in themorning and a selection of hors d’oeuvres, beers and fine wines in the afternoon

Dedicated WOBI help desk

WAYS TO REGISTER:

Visit wobi.com/wbf-nyc Call 866 711 4476 / 212 317 8454 Email info.us@wobi.com

33 East 33rd Street, Suite 405New York, NY 10016866 711 4476 | 9am - 6pm EST212 317 8454 (if dialing internationally) #WBFNY

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CURATED & PRODUCED BY WOBI

WOBI brings over two decades of experience to the table when it comes to bringing the ideas of the world’s most influential business thought leaders to the global executive community. We are inspired by a conviction that our world has never had a greater need for simple and powerful ideas, constant inspiration and exciting, new visions of the future. We aim to build better businesses for a better world.

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