Wb

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INSTITUTIONAL RESEARC WARNER BROS.ENTERTAINMENT

Transcript of Wb

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INSTITUTIONAL RESEARCHWARNER

BROS.ENTERTAINMENT

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Background on WARNER BROS. ENTERTAINMENT

Warner Bros. Entertainment Inc. is an American media company that makes film, television and music entertainment

It was founded by jack,albert,sam and harry warner in 1923.

The parent organization is TimeWarner.

A brief list of what TimeWarner own are;HBO,NBC,CNN,BOOMERANG,CARTOON NETWORK.

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The logo over time

First logo-1923-1929

1929-1934 1934-1937

1937-19481948-1967 1967-1970

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Logo over time

1970-1972 1972-1984 1984-1997

1007-2011 2011-

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Warner Bro’s:Connatations

• Although through the years Warner Brothers logo has changed they have roughly stuck to the image of the Shield, which connotes to the audience strength, power, hierarchy can be shown as the logo is located in the cloud-filled sky.

• Gold colour used could relate to wealth.