WAZE CASE STUDY

» Waze engaged Ballou PR to launch its free social traffic and navigation app in the UK, in June 2011. The aim of the campaign was to increase brand awareness and drive downloads.

» Ballou PR used surveys, company announcements and Waze goody boxes to construct relationships with key technology and motoring blogs and build momentum and coverage.

» Between June 2011 and March 2012 113 pieces of coverage were achieved, including hits in The Sun, The Guardian, TechCrunch Europe, The Next Web, Mobile Entertainment, Wired, TechDigest, MSN, iVillage and DMDigital.

» In addition a consumer-focused traffic survey was also carried out, with a press release created and distributed to key lifestyle and motoring press. Coverage achieved includes, Yahoo! Cars, Daily Star, RAC and easyCar.com.

OBJECTIVE, STRATEGY AND RESULTS

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