WAYS TO PROMOTE YOUR BUSINESS DURING THE OCEAN TO … · ing about your weekend specials or events,...
9
Run an ad on Facebook or Instagram highlighng what you’ve got going on the weekend of the event. This is an inexpensive way to target a certain demographic, and you can piggyback off of our social media markeng! When promong the Ocean to Bay Bike Tour on social media our target audience matches one or all of the following characteriscs and demographics: Age: 23 – 65+ Locaon: DE, MD, VA, DC, NJ, NY, PA Interests: Cycling, Outdoor Recreaon, Bicycle or Physical Acvity, Physical Fitness, Beach Vacaon. Also take advantage of our hashtag, #oceantobay. When post - ing about your weekend specials or events, use #oceantobay to increase the likelihood that bike tour cyclists will see it. Ask people to tag your business in a photo on social media for a chance to win a prize – a giſt cerficate, free item, etc. Use the info above to promote the contest, as well as signage in your business or flyers around town. And don’t forget to share the details with us so we can promote it too! Donate food items for rest stops, or donate items for door prize giveaways at the post party. A donaon can get your name and logo in front of 2,500+ cyclists. To commit to a donaon, fill out this form and return it to [email protected] or contact Kana Dawson. Consider welcoming cyclists to the area by changing signage marquee language if possible, or tailoring your window dis- plays to aract the events demographic. Have more ideas or need help brainstorming? That’s what we’re here for! Contact Kana Dawson to work out a fun and effecve plan, or join us in at the April Membership Meeng for a chance to run some ideas past chamber staff and fellow members. The membership meeng will be followed up with a series of small group workshops to conue to devleop on, and solidify markeng plans for the weekend of the Bike Tour. More details to follow. The 30th Annual Ocean to Bay Bike Tour will bring over 2,500 cyclists and their families to the Quiet Resorts Area the last weekend in April. While sponsoring the event may seem like the only way to promote your business to the thousands of visitors, think again! Though it is the most obvious choice, there are many other ways to take advantage of the crowd, and gain extra exposure for your business for lile to no cost. You’ll have the chance to interact with cyclists and other volunteers; tell them about your business, wear branded clothing, and put a friendly face to the business name. See all volunteer opportunies here. All bike tour parcipants will have a bib. Offer them a promo when they come into your business with their bib! Think, free giſt with purchase, 5% off, free dessert, $5 giſt cerficate… anything you can think of! It doesn’t have to break the bank – just a lile extra incenve for them to come into your business. Having a sale, special, promoon, or event? Let us know!! We will include all the details on oceantobaybiketour.com – the main source of informaon for all cyclists. Each cyclist will have a $5 “Connue the Tour” Voucher aached to his or her bib. Businesses who agree to accept the voucher (without restricons on items being purchased) in their business will receive a $3.50 reimbursement from the Chamber for every voucher collected throughout the Bike Tour weekend (April 26th – 28th). Your business will be included in our Connue the Tour promoons and on the Connue the Tour Flyer. To sign up for the Connue the Tour program, fill out this form, and return it to [email protected] or contact Kana Dawson. WAYS TO PROMOTE YOUR BUSINESS DURING THE OCEAN TO BAY BIKE TOUR 1 | thequietresorts.com BETHANY-FENWICK AREA CHAMBER OF COMMERCE NEWSLETTER | MARCH 2019
Transcript of WAYS TO PROMOTE YOUR BUSINESS DURING THE OCEAN TO … · ing about your weekend specials or events,...
Run an ad on Facebook or Instagram highlighting what you’ve got going on the weekend of the event. This is an inexpensive way to target a certain demographic, and you can piggyback off of our social media marketing! When promoting the Ocean to Bay Bike Tour on social media our target audience matches one or all of the following characteristics and demographics:
Age: 23 – 65+ Location: DE, MD, VA, DC, NJ, NY, PA Interests: Cycling, Outdoor Recreation, Bicycle or Physical Activity, Physical Fitness, Beach Vacation.
Also take advantage of our hashtag, #oceantobay. When post-ing about your weekend specials or events, use #oceantobay to increase the likelihood that bike tour cyclists will see it.
Ask people to tag your business in a photo on social media for a chance to win a prize – a gift certificate, free item, etc. Use the info above to promote the contest, as well as signage in your business or flyers around town. And don’t forget to share the details with us so we can promote it too!
Donate food items for rest stops, or donate items for door prize giveaways at the post party. A donation can get your name and logo in front of 2,500+ cyclists. To commit to a donation, fill out this form and return it to [email protected] or contact Katina Dawson.
Consider welcoming cyclists to the area by changing signage marquee language if possible, or tailoring your window dis-plays to attract the events demographic.
Have more ideas or need help brainstorming? That’s what we’re here for! Contact Katina Dawson to work out a fun and effective plan, or join us in at the April Membership Meeting for a chance to run some ideas past chamber staff and fellow members. The membership meeting will be followed up with a series of small group workshops to contiue to devleop on, and solidify marketing plans for the weekend of the Bike Tour. More details to follow.
The 30th Annual Ocean to Bay Bike Tour will bring over 2,500 cyclists and their families to the
Quiet Resorts Area the last weekend in April. While sponsoring the event may seem like the only way to promote your business to the thousands of visitors, think again! Though it is the most obvious choice, there are many other ways to take advantage of the crowd, and gain extra exposure for your business for little to no cost.
You’ll have the chance to interact with cyclists and other volunteers; tell them about your business, wear branded clothing, and put a friendly face to the business name. See all volunteer opportunities here.
All bike tour participants will have a bib. Offer them a promo when they come into your business with their bib! Think, free gift with purchase, 5% off, free dessert, $5 gift certificate… anything you can think of! It doesn’t have to break the bank – just a little extra incentive for them to come into your business.
Having a sale, special, promotion, or event? Let us know!! We will include all the details on oceantobaybiketour.com – the main source of information for all cyclists.
Each cyclist will have a $5 “Continue the Tour” Voucher attached to his or her bib. Businesses who agree to accept the voucher (without restrictions on items being purchased) in their business will receive a $3.50 reimbursement from the Chamber for every voucher collected throughout the Bike Tour weekend (April 26th – 28th). Your business will be included in our Continue the Tour promotions and on the Continue the Tour Flyer. To sign up for the Continue the Tour program, fill out this form, and return it to [email protected] or contact Katina Dawson.
WAYS TO PROMOTE YOUR BUSINESS DURING THE OCEAN TO BAY BIKE TOUR
1 | thequietresorts.com
BETHANY-FENWICK AREA CHAMBER OF COMMERCE NEWSLETTER | MARCH 2019
George Products Middletown
Small Business.Big Support.Visit www.DelBiz.com for one-on-one help with starting or growing your business.
DIVISION OF SMALL BUSINESS
www.DelBiz.com
2 | thequietresorts.com
Join us on Friday, March 22nd at Indian River High School to find full-time, part-time, and seasonal employees! The fair will be open from 9:00 am - 7:00 pm, with the first five and half hours being open to IRHS students only, then opening to the general public from 3:30 - 7:00 pm. Registration is free for Chamber members with a $100 refundable deposit required. Spaces are limited and available on a first come first served basis. Learn more, and sign up for booth space here.
REGISTER NOW!
SIGN UP FOR THE JOB FAIR!
Can’t make it to the job fair? Post your job openings on our on-line Job Board!
To post a job on the Chamber’s online job board, you will need to login into you Member Information Center profile. If you do not have a login, contact Fred Thomas at [email protected].
Once you have signed into your Member Information Center profile, follow these 4 easy steps to post a job!
POST ON THE CHAMBER’S ONLINE JOB BOARD
George Products Middletown
Small Business.Big Support.Visit www.DelBiz.com for one-on-one help with starting or growing your business.
DIVISION OF SMALL BUSINESS
www.DelBiz.com
3 | thequietresorts.com
39008 Seascape Court Millville DE 19967
(302) 539-2888
- MODEL HOME/SALES CENTER -
JO IN U S s a turday , march 2 3
S a t . M a r c h 2 3 r d 1 2 - 3 p mC h r i s t o p h e r C o m p a n i e s C h e s a p e a k e M o d e l
3 9 0 0 8 S e a s c a p e C o u r t , M i l l v i l l e , D E
S t . P a t r i c k ' s D a y c e l e b r a t i o n a t M i l l v i l l e b y t h e S e a e x c l u s i v e l y f o r t h e f i r s t 5 0 p r o s p e c t i v e p u r c h a s e r s
t h a t R S V P t o D e l a w a r e @ c h r i s t o p h e r c o m p a n i e s . c o m ! E n j o y c a t e r e d f o o d & r e f r e s h m e n t s f r o m H o o k e d U p a n d t o u r o u r m o d e l h o m e s , i n c l u d i n g o u r n e w l y - d e c o r a t e d c o t t a g e s t y l e h o m e, t h e R o x a n a !
A v a i l a b l e f o r n e w p u r c h a s e r s o n l y a n d i n c l u d e s a v a r i e t y o f d i f f e r e n t n e w h o m e i n c e n t i v e s — i n c l u d i n g o p t i o n u p g r a d e s , * c l o s i n g c o s t a s s i s t a n c e , a n d o t h e r l u c k y f r e e b i e s ! A v a i l a b l e f o r a l i m i t e d t i m e o n l y , s o d o n ' t m i s s
o u t !
F O L L O W C H R I S T O P H E R C O M P A N I E S O N F A C E B O O K T O T R A C K E V E N T A V A I L A B I L I T Y !
TAKE YOUR CHANCES ON OUR
i NCENT I VE P R I Z E WHEEl !
when:
where:
&details:
rd
FOR A S T . PATR ICKS DAY CELEBRAT ION FROM 1 2PM - 3PM
*Closing cost provided with use of preferred lender only. Incentive prizes available only to first 50 guests to RSVP. Limited to new contracts written after 3/23/19 -
3/31/2019. Must be present to win. Information pertaining to incentives, elevations, floorplans, availability and pricing are subject to change without notice. Contact a
community sales manager for more details. © Copyright Christopher Companies 2019
ORGANIZING SERVICESUncluttered Concepts LLCRoxane Brocato37313 Hidden Bay Dr. West Fenwick, DE 19975 (703)[email protected]
SWEETS & DESSERTSBonkey’s Ice Cream & Snoballs Bonnie Cunningham 35849 Atlantic Ave. Millville, DE 19967(717)[email protected]
RESTAURANTSNori Sushi Bar & Grill Sophia Christian11403 Coastal Hwy. Ocean City, MD 21842(302)[email protected]
MUSEUMSThe Ward Museum of Waterfowl ArtShawna Kearsley 909 South Schumaker Dr. Salisbury MD 21801(410)742-4988wardmuseum.org
Refer a member for a chance to win free
memberhsip for one year!
Members named on memberhsip applica-tions as the referring
member will be entered to win a free Cham-
ber membership for a year. A winner will be
announced at the 2019 Membership Celebra-
tion in December.
25 + YEARSDelaware Wave 32 yearsKia, Margot - Associate Member
25 years
10 - 24 YEARSCoastal Point 16 yearsCreative Resource Group 19 yearsFrankford Public Library 14 yearsMason Dixon VFW Post 7234
18 years
Miranda, Hardt & O’Leary Contracting
18 years
New Friends of the Fen-wick Island Lighthouse
10 years
Panagopoulos, Marilyn - Associate Member
16 years
Peninsula Community Church
12 years
Peninsula Dental 10 yearsPNC Bank - Bayside 11 yearsResort Pointe Vacation Rentals
17 years
Schagrin Gas, Co. 17 yearsSCORE - Counselors to America’s Small Business
10 years
Short’s Marine 20 years
St. Matthews By-the-Sea UMC
12 years
Sweet Disposition, Inc. 13 yearsThe Blue Crab of Bethany Beach
15 years
The Clayton Theatre 11 yearsThe Freeman Stage /Joshua M. Freeman Foundation
11 years
The Justin W. Jennings Foundation, Inc.
11 years
West Fenwick Car Wash 15 years
2 - 9 YEARSArrow Sanitary Service 3 yearsAtlantic Elevator Services 4 yearsBack Bay Tours 9 yearsBethany Beach Christian Church
3 years
Betterliving Sunrooms & Awnings
9 years
Bicycle Connection Bethany Beach
6 years
Blades HVAC Services, Inc. 8 yearsCarpets & Renovations by the Ocean
2 years
Chad J. Toms, Esquire of Whiteford, Taylor & Preston, LLC
2 years
Community Association Services
3 years
CraZy LadyZ! 7 yearsDelaware Beach Book 9 yearsDelaware Breast Cancer Coalition
7 years
Fairfax Mortgage Investments, Inc.
9 years
Hanna’s Fitness 2 yearsJ. Wilgus Cars 3 yearsLa Vida Hospitality Group 2 yearsM & M Computer Services, LLC
9 years
Ocean Vayu Yoga 3 yearsOur Lady of Guadalupe Mission Church
9 years
Ryan Homes Delaware South Division
6 years
Sassy Cyclist 3 yearsSteen’s Beach Service 4 yearsThat Guy With A Broom 5 yearsThe Voice Radio Network 4 yearsTraci’s Treats 4 yearsWSFS Bank - Selbyvile 3 years1st ANNIVERSARYGo Glass Joy, LLC 1 year
Thank you for your continued support of the Chamber. Happy Anniversary!
4 | thequietresorts.com
CraZy LadyZ!
There are some business owners who are silent – you never see them and never know who they are. We are a very active part of the business because we care, and because hearing “thank you” from our customers is what makes us grin from ear-to-ear. Q: What is your main role in the everyday opera-tions of the business? J: I am responsible for all the buying, event planning, sales, marketing, merchandising, working on the floor. Louise is responsible for handling all the financial aspects. She is also actively involved with the customer, but we have very defined roles.
L: I always think of it as, Jan buys and I pay.
Q: What do you envision for the future of your business? J: One of the things we’ve recognized is the importance of a web presence.Our website is a accessories only site, and it takes a lot of work, but where we really want to strengthen ourselves is on the social media side.
Q: What education or experiences did you have that prepared you for owing a retail store? L: Because Jan and I had previous business experience and responsibilities for the financial side of business as well as marketing, when we took on a retail store we took it on as a business, not a side job – it is our livelihood.
J: A majority of our ladies have been with us since we opened our doors. We truly run it as a business and take it seriously. On the customer side, we believe in treating every customer fairly and the same, and we truly believe they are all special.
L: I think we learned a lot of that because we had a long history of business before we began our retail store.
Q: How do you measure business success? J: For us it is measured in a number of ways; repeat customers, our numbers continue to grow, our reputation – we enjoy giving back to the community. One of the things that always makes me smile is customers wanting to be a part of us and our events year after year.
Q: As 7 year Chamber member, why do you continue to renew your Chamber membership? J: We want to be part of the community. There’s a tremendous amount of people that visit the chamber and it looks good to have our name in there – and from a business point of view, anytime you can get your name out there, it is terrific.
Q: Why did you choose the name “CraZy LadyZ!”?J: Because there is a little bit of crazy in all of us!
To see all that CraZy LadyZ! Has to offer, visit them at 9 Atlantic Avenue, Ocean View, or at crazyladyz.com.
Business partners, Louise Reardon (L) and Jan Patterson (J) opened
their clothing boutique, CraZy LadyZ!, fourteen years ago. With locations in Ocean
View and West Ocean City, they have established connections and relationships with women all over Delmarva. They take pride in being able to give back to the community, and do so in numerous ways. The pair have been business partners for 27 years and best friends for 30 years. We talked with Jan and Louise to learn a little bit more about their business and what makes their jobs enjoyable.
Q: Tell us about your business. L: CraZy LadyZ! is a women’s clothing boutique. We have clothing and accessories. Our target audience is women in the range of 40+. We try to provide clothing that is a little bit different – that you won’t see other people wearing, it’s a unique fun and funky look.
J: We carry clothing and accessories from XS to 3X, so we can accommodate women of all sizes. We are open year round and offer clothing, hats, handbags, shoes, and jewelry. We’re noted for our fabulous accessories. We are for the boutique shopper – those who want to look fashionably different.
Q: Why did you start your business? J: We wanted to create an environment for ladies that would serve as a gathering place; where women could come and feel very comfortable.
L: You’d be surprised at the number of people who walk in, even gentleman, and say its such a happy place.
Q: What is your favorite thing about being a business owner? L: It’s in contrast to working for someone else and working in a big city area. When we moved here we found that we could be part of the community. When you drive away and work some place else, you don’t have that connection. So we have so many local women and customers who we’ve become friends with; and we can participate in so many community events, which is a really important thing to me.
J: When you’re a business owner, there is a lot of pressure on you - you can control the business, but there is a lot of pressure. Our motto is “we’re only as good as the last sale” or “we’re only as good as the last customer that comes in.” Our reputation is extremely important to us and feedback is extremely important to us. To continue to provide offerings that are unusual or different is a lot of pressure year after year. We hand-pick all the clothing in the store.
L: When we go to market to buy the clothing and accessories for the store, we’re always thinking, “will people respond to this?” and you’ve got to be right within the ninetieth percentile, and you really want to keep your customers in mind and do what is best for them.
J: There are several different levels of owning a business.
5 | thequietresorts.com
Chamber Events The March Membership Meeting will take place on Thursday, March 7th at OC 360 from 8:00 - 10:00 am. Hear from Damian DeStefa-no, Director of the Delaware Division of Small Business (DOSB) and learn how the DOSB can help you. Registration is required to
accommodate our host. The cost is $10 and includes breakfast. Register here.
Membership 101 will take place on Wednes-day, March 13th from 8:30 - 10:00 am. This small interactive workshop is designed for you to get the most of your membership. Bring your computer, work with the Chamber
team and see how you can promote your business just through your member login. This is a small group workshop held in the Chamber conference room, so space is limited. Registration is required! Register here.
Don’t miss this month’s Connect for Coffee at Bank’s Wines & Spirits on Tuesday, March 19th from 8:00 - 10:00 am! Chamber and community members alike are invited to join for a morning of networking. RSVP is not required.
Join us at Bethany Blues for Business After Hours on Wednesday, March 27th from 5:00 - 7:00 pm. Sample culinary delights from the menu while networking in an energetic atmo-sphere Be sure to bring plenty of business cards,
and a company-donated door prize for extra exposure! Register in advance, here.
The March 14th Lunch & Learn is sold out! The event will be held at the Ocean View Administrative building which has limited seating - we apologize for any incovenience.
Community Events Dickens Parlour Theater Presents Anthony Salazar March 9th Dickens Parlour Theater
Ocean City Film Festival March 8th - 10th
The Arts League of Ocean City
Women in Faith Conference March 9th
Salem Center
History Mix March 12th
Addy Sea
St. Patrick’s Day Craft March 12th
South Coastal Library
Job Fair March 22nd
Indian River High School
Brown Box Theater Presents: Don’t Feed the BearMarch 22nd, 23rd & 24th
Art League of Ocean City
Lessons From Disney U March 28th
Cripple Creek Golf & Country Club
For complete calendar of March 2019 events, visit thequietresorts.com
6 | thequietresorts.com
VantageVacationRentals.com | 888.629.0020
New FeNwick OFFice OpeNiNg sOON
OceaN city, MD | FeNwick, De | aNNapOlis, MD | eastON, MD | MyRtle Beach, sc
NOw acceptiNg
New pROpeRties
UPCOMING MEETINGS
OCEAN VIEWTown Council March 12th | 7:00 pm Planning & Zoning CommitteeMarch 21st | 6:00 pm Board of Adjustments March 21st | 7:00 pm
MILLVILLEPublic Hearing & Town CouncilMarch 12th | 7:00 pm
SELBYVILLETown Council March 11th | 7:00 pm
FRANKFORDTown Council March 4th | 7:00 pm Planning & Zoning March 6th | 6:30 pm
BETHANY BEACHNon-Residential Design Re-view Committee March 7th | 10:00 am Town Council March 15th | 2:00 pm
Planning & Zoning March 16th | 9:00 am
FY ‘20 Budget Public HearingMarch 11th | 10:00 am
Town Council March 8th | 6:00 pm
FY ‘20 Budget Public HearingMarch 8th | 5:00 pm
SOUTH BETHANY
Town Council March 22nd | 3:30 pm
FENWICK ISLAND
DAGSBORO
Town Council March 18th | 6:00 pm
Planning & Zoning March 7th | 6:00 pm
10% of all event proceeds benefit Contractors For A Cause, a nonprofit organization of local contractors
who have united to give back to the community
SIGN UP TO RIDE OR VOLUNTEER!
7 | thequietresorts.com
The 2019 Discover the Quiet Resorts Guide & Map is here! In addition to it’s new look, this year’s guide includes new features such as a rainy day guide, and accommodations chart, a guide to State Park amenities, and a brief history of each of the ten towns that make up the Quiet Resorts. Grab a copy at the information center!
The 2019 guides will be delivered to local business for distribution in the coming days. If your business would like to be distribution location for the guides, contact Susie Miller at 302-539-2100 x110.
PICK UP A 2019 GUIDE!
February 19th Heather’s Home Works hosted the first Connect for Coffee of 2019 in their Dagsboro office.
February 22nd The Chamber rcognized Corporal Justin Hopkins of the Ocean View Police Department as the 2019 Joshua M. Freeman Valor Award Winner.
February 22nd 14 men and women were recognized at the Joshua M. Freeman Valor Awards for their outstanding service to our com-munity in their roles as police officers, firefighters, and EMT’s.
February 27th Ocean Downs Casino showcased its new event space at the February Business After Hours.
February 7th Senator Hocker and Representative Gray spoke about the 2019 legislative agenda at the Membership Meeting, hosted by the Holiday Inn Express.
8 | thequietresorts.com
Our Mission
The Chamber’s mission is to develop and implement destination events, participate in advocacy efforts, and provide opportunities for networking,
marketing and education with a goal of improving member success and enhancing the quality of life throughout the Quiet Resorts.
Chamber Staff
Executive DirectorLauren Weaver • ext. 118
Membership ManagerFred Thomas • ext. 116
Events ManagerConnor Lineberry • ext. 115
Marketing ManagerKatie Nevin • ext. 111
Tourism Services CoordinatorSusie Miller • ext. 110
ABOUT THE CHAMBER
Board of Directors
President: Cory Walsh, Taylor Bank Past President: Sara Booth, Ryan HomesPresident-Elect: Max Hutsell, Edward Jones Vice President: Ashley Godwin, Adkins Produce Secretary: Jamie Hayman, Hayman Creative, Inc.Treasurer: Chris Moody, Delaware Technical Community College
DirectorsKim Bailey, Wilgus & AssociatesGeorge Bendler, Hammerheads Jake Booth, Capstone HomesHeather DeMarie, Heather’s Home Works, LLCDamien Golden, iKANDE AdvertisingDavid Jayne, Jayne’s Reliable Kris Medford, SoDel Concepts Brandon Rickwood, Tunnell & Raysor, P.A.Legal Council Harold Dukes, Jr. Tunnell & Raysor, P.A.
We’re getting a facelift! Some improvements are being made to the Chamber building. Stay tuned for an updated photo of our new look.
For Chamber news, photos & updates Bethany-Fenwick Area Chamber of Commerce
For area events and news
@TheQuietResorts
Follow us!
PLATINUMNV/Ryan Homes
GOLD47 ABC/WMDT-TVBanks Wines & SpiritsBeazer Homes at Bishop’s LandingBeebe Healthcare/Beebe Medical FoundationBethany Beach BooksBethany Beach Ocean Suites & Holiday Inn Express Carl M. Freeman CompaniesCoastal PointCoastal Tented Events/Coastal Rentals & HydraulicsDelaware TodayK. Hovnanian at Ocean View Beach ClubLa Vida Hospitality GroupLong & Foster Realtors – Bethany BeachPNC BankResortQuestThe Cottage Cafe & Bethany BoathouseThe Voice Radio NetworkWilgus Associates, Inc.
SILVERAtlantic General HospitalBethany BluesColdwell Banker Residential Brokerage: Sales/RentalsDelmarva Broadcasting CompanySchell Brothers
BRONZEBerkshire Hathaway HomeServices Gallo RealtyBunting & Murray Construction GroupCreative ConceptsMountaireCasino at Ocean DownsHeather’s Home Works
9 | thequietresorts.com
