Wavenis Branding and Marketing PPT
31
W E L C O M E ABOUT ORGANIC • Five Years Old • An Agency for the digital age • Digital And Tech Marketing at core • Based in the UK • Working with firms in US and Europe OUR METHOD 1. Using Technology to Connect People 2. Clear, Compelling Creative messages 3. Measure, Monitor and Learn – Accountability
-
Upload
the-organic-agency -
Category
Technology
-
view
840 -
download
3
Transcript of Wavenis Branding and Marketing PPT
- 1. ABOUT ORGANIC
- Five Years Old
- 2. An Agency for the digital age
- 3. Digital And Tech Marketing at core
- 4. Based in the UK
- 5. Working with firms in US and Europe
Using Technology to Connect People
Clear, Compelling Creative messages
Measure, Monitor and Learn Accountability
WELCOME - 6. OUR TEAM : YOUR TEAM
OUR TEAM : YOUR TEAM
- Accountability
- 7. Expertise and insight
- 8. A personalised service
- CLIENTS
- 9. GOAL OF PROJECT
- Promoting Femto cell
- 10. Audience education
- 11. Establishing Awareness amongst wireless networks
- 12. Promote micro VS macro network
- 13. Identify and reach key influences
- Website
- 14. Blogging and PR
- 15. Print / Design resources
- 16. Search Marketing
- 17. Paid Search
- 18. Social Media
- 19. GOAL OF PROJECT
- Promoting MLL Telecom
- 20. To Wireless Networks
- 21. Microwave wireless services
- 22. Backhaul provision
- 23. OffNET connectivity
- 24. Network Services
- Search Marketing
- 25. Blogging and PR
- 26. Infographics
- 27. Print / Design resources
- 28. Social Media
- 29. Reporting / Analysis
- 30. ORANGE BUSINESS LIVE
- Website
- 31. Event Support and participation
- 32. Blogging, content distribution
- 33. PR
- You cant reach your audience through traditional channels to use informal channels: EG YouTube, Twitter, Linkedin
- 34. To redefine the identity for Wavenis Open Standard Alliance
(Wavenis-OSA) and implement it
A communication strategy to maintain the organisations voice through appropriate marketing and communication tools
Website and web presence
Define conferences and shows Wavenis should attend
Define communication policy and implement
BRIEF - 35. Organic Develop will work with the Wavenis-OSA Marketing
Team to:
- Rebrand the organisation and develop new literature
- 36. Full rebrand
- 37. Apply to organisation literature
- 38. Develop an interactive, effective web platform
- 39. To act as a communication platform
- 40. Press, blogging, data capture, member registration
- 41. Email marketing comms
- 42. Online PR and social media engagement
- 43. Identify the market sectors and potential members to target directly
- 44. Chip and devices manufacturers
- 45. Telecommunications operators
- 46. Applications and service providers
- 47.
- PromoteWavenis to standards organisations such as ETSI, CEN, IEC
- 48. Identify and position yourself versus other standards
- 49. EN13757-4 / IEEE 802.15.4
- 50. Help establish the voice, messages and USPs that Wavenis will take to market and drive to become the standard for low power two-way wireless connectivity technology
- 51. Press and PR
- 52. Advertising / sponsorship
- As per our proposal or in a more informal manney
- 53. How will it work?
Identify the organisations' key USPs, messages and voice.
- Sustainability / Green technology
- 54. Durability
- 55. Scalability
- 56. Low cost
- How would smart cities actually work?
We would run an industry / member survey
Redefine the core messages linking core values and perception
Develop a brand book a selection of logos and names will be developed for you along with a justification
Develop brand guidelines, principles of the brand and all literature from this
REBRAND - 57. BRANDING EXAMPLES
- 58. BRANDING EXAMPLES
- 59. BRANDING EXAMPLES
- 60. BRANDING EXAMPLES
- 61. BRANDING EXAMPLES
- 62. Your Requirements
- Content managed, easy to update
- 63. Registered members area
- 64. Ability for people to apply for membership online
- 65. Member profiles
- 66. Ability to add video
- 67. Statistics and reporting
- 68. Training in use of the CMS
- 69. A central communications tool
- 70. Email registration
- 71. Blog with comments and interactivity
- 72. News and PR
- 73. Social Sharing
- 74. WEBSITE EXAMPLES
- 75. WEBSITE EXAMPLES
- 76. WEBSITE EXAMPLES
- 77. Future Additions
- More member interactivity
- 78. A discussion forum / Q&A
- 79. Resources library
- 80. Social networking and member profiling
- 81. Member promotional tools, eg press releases
- 82. Content aggregation from third party sources
- 83. WEBSITE
- 84. WEBSITE
- 85. Printed literature for events, distribution to potential
members and potentially direct mail
- 2000 x 8page brochures
- 86. 2000 x 1 page double sided fliers
- 87. Compliment slips
- 88. Letter heads
- 89. 10 X business cards
- 90. There was also electronic templates included that you can keep and use for reprints.
- 91. PRINT EXAMPLES
- 92. Due to the worldwide focus of the Wavenis-OSA products,
deliver clear online routes to markets by:
- Building a strong presence across all the major search engines for key terms associated with the brand via:
- 93. Onsite optimisation strategies
- 94. Offsite optimisation
- 95. Creating a social media buzz
- 96. Promoting the brand as a thought leader in the world of two-way wireless connectivity technology
- 97. Writing and distribution of articles, blogs and press releases
- 98. Managing and maintaining Pay Per Click (PPC) Advertising on the key markets such as Europe, UK and the USA
- 99. COMMS : SOCIAL & PR
- 100. COMMS : SOCIAL & PR
- 101.
- Three global conferences
- 102. Development of a stand
- 103. Purchase space at the events
- 104. Attend conferences
- 105. Billing/CRM Europe 2011 Exhibition (as defined in the brief as this is the target for the brand relaunch)
- 106. International Wireless communications Expo Las Vegas
- 107. Wireless Technology Conference Paris
- 108. OD to support with networking and social activity
- 109. Attend sector specific conferences globally
- 110. Metering Events
- 111. Environmental conferences
- 112. Mobile conferences
- 113. M2M Events
- 114. Coverage in relevant trade press and websites
- Sponsorship of forums and blogs
- 115. Advertising to support PR where required in press
- 116. Total Telecom
- 117. Znet
- 118. Digitimes
- 119. Connected Planet
- 120. TWO SCHEDULES
Both include all required elements but to different extents
- Option 1: 36,000 Euros
- 121. Option 2:64,000 Euros
- 122. More Press and PR
- 123. More search and social media
- 124. More events
- 125. Thank you for listening!
Any Questions?
James Moffat
Organic Development
THANK YOU