Governors Round TableJune 23-24

WAVE OF CHANGE

How can we use social media?Alyssa Ketterer, Digital Marketing Manager, SIA

Social Media: Not a fad… it’s a way of life

How can we use social media?

What are your goals?

As SIA Governors… what are your goals when using social media? To reach members To communicate with fellow Governors To share information from Headquarters _________________ _________________

Where is your audience?

Just because 200 + social networks exist… doesn’t mean you have to be on every single one.

Facebook? Twitter? LinkedIn? Pinterest?

Soroptimists are on Facebook!

Facebook Group: SIA Region Governors

The #1 way you can share messages from Headquarters is…(drum roll please)

Share posts from

SIA’s and LYD’s

facebook pages! So

easy!

Message from Headquarters Posts to YouTube Local Member Update

Great Examples:

Best Practices: Facebook

Page v.s. Profile Page = organization, club, company, etc. Profile = personal (aka must be a person, human

body)

Page Administrators Identify multiple Page Administrators to help with

creating more content

Best Practices: Facebook

Timing Best times to post = during downtime + weekends

Morning: 8:00AM – 9:00AM Lunch: Noon – 1:00PM End of Work Day: 4:30PM – 6:00PM Night: 9:30PM – 11:00PM

Frequency = 3 or less posts/day Use the new scheduling tool:

Best Practices: Facebook

Engagement Tips PHOTOS, PHOTOS, PHOTOS! (and tag

people/organizations whenever possible)

Videos (people love watching stories come to life)

Short & Sweet: drive traffic to website Ask questions: use polls to survey Stats show that using Emoticons

increases engagement! Always respectful & transparent Have fun! Have a personality!

Best Practices: Facebook

How to create a Facebook interest list…(see handout:

“Social Media

Guidelines”)

Key Take-a-ways: How can we use social media?

Two-way, Instant Communication Connect w/ Governors Share information from Headquarters Share updates from local clubs & members

Maximize Engagement(see “Guidelines” handout)

Short & Sweet posts Make it visual (photos/videos) Timing Listen & Respond Have fun! Have a personality

Get Organized Page v.s. Profile Multiple Page Administrators Set up Interest List to help

filter your newsfeed

Helpful Links: HOW TO’s

How to create a Facebook page: http://www.facebook.com/help/sign-up

How to create a Twitter account: http://bit.ly/ntt66z

How to upload videos to YouTube: http://bit.ly/x62L7S

How to set up a LinkedIn account: http://learn.linkedin.com/new-users/

How to shorten links with bitly: https://bitly.com/

CONTACT INFORMATION

Alyssa Ketterer

Digital Marketing Manager

Soroptimist International of the Americas

LiveYourDream.org

alyssa@soroptimist.org

NEED HELP?

https://www.facebook.com/help

Questions? Connect!

LiveYourDream.OrgSoroptimist International of the Americas

@soroptimist@LYDorg

www.youtube.com/siahqwww.youtube.com/LiveYourDreamOrg

Group: Soroptimist International of the Americas

pinterest.com/pinyourdream/