Watson Innovations: Cognitive Building Blocks - Using Watson APIs to Build your Next Great App
Watson in the Cognitive Era...driving vehicle to tap the power of Watson Olli is the first vehicle...
Transcript of Watson in the Cognitive Era...driving vehicle to tap the power of Watson Olli is the first vehicle...
Watson in the Cognitive Era
Steven PinchukWW Lead Customer Intelligence & Revenue Management,Advanced Analytics Center of [email protected]
Why do we need cognitive systems?
What’s different about cognitive?
What are others doing with cognitive?
How can airlines use cognitive?
The worlds largesttaxi company…
Owns no vehicles
The worlds largestaccommodation company…
Owns no real estate
The worlds largestretailer…
Carries no inventory
The worlds largestmedia company…
Creates no content
Disruption is upon us
10 Terabytes of commercial aircraft and engine data every 30 minutes
800K Facebook status updates & Tweets every 30 seconds
20 million+ passenger posts on FlyerTalk since its inception
26 billion weather forecasts per day
BigDoesn’t describe it…..
UnstructuredStreamedNon-linearDecentralizedDisconnectedNon-discrete
Traditional systems and databases are inadequate
80% of the world’s data is unstructured20% can be understood by traditional computer systems90% was created in the past two years
…Text, speech, video, photos, music, sensors, and more
Welcome to the cognitive era
Data is the new natural resource
But there is too much data coming too fast for any human to understand and act on it
ProgrammableSystems Era
CognitiveSystems Era
TabulatingSystems Era
LearnUnderstand Reason
Three key capabilities that differentiate cognitive systems from any traditional
programmed system
Cognitive Systemsexcel at:
Natural language
Locating knowledgePattern identification
Machine learningEliminating biasEndless capacity
Humans excel at:
Dilemmas
Compassion
Dreaming
Abstraction
ImaginationMorals
Generalization
Common sense
Cognitive systems are creating new partnerships to enhance human expertise
Data, information, and expertise
ReportsImagesSocial mediaMapsWeatherInternal documents
PatentsLegislationRegulationNewspapersBlogs & WikisEconomic reports
ForecastsCollege classesVideo librariesNews librariesHealth dataSensors Machine Logs
Cognitive systems discover, assimilate and understand data and information
Over 80,000 developers and entrepreneurs are already building cognitive solutions on the Watson Developer Cloud
Connie - The world’s first cognitive hotel concierge- Interacts with customers using natural language- Senses and adapts to customer expressions and tone
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“We’re focused on reimagining the entire travel experience to make it smarter, easier and more enjoyable for guests,”
Jonathan Wilson, Vice President, Product Innovation and Brand Services, Hilton Worldwide
Reinventing cancer diagnosis and treatment
Watson performs accurate genomic analysis of a cancer’s DNA by cross-referencing the sequencing data with a comprehensive database of existing medical literature. It can create, within minutes, a report for physicians identifying likely cancer-causing mutations and provides a list of potential therapies ranked by levels of evidence, replacing a time-intensive process.
News Flash - August 8, 2016 - TokyoIBM Watson pinpoints rare form of leukemia in just 10 minutes after doctors had misdiagnosed patient.
Doctors had been unsuccessfully treating the patient for a different type of cancer for months before turning to Watson.
©2016 IBM Corporation
Helping doctors read and diagnose MRI images
Part toy - Part pal - All awesome
How It WorksCogniToys educate and entertain.
Dinos listen to kids’ questions and adapt to their age and abilities, allowing them to grow over time - just like kids do.
Dinos can answer lots of questions, tell bedtime stories and even tell jokes!
Vocabulary words and math questions are sprinkled throughout the toy's many games and stories to ensure kids and their Dinos are always learning.
Local Motors debuts "Olli", the first self-driving vehicle to tap the power of Watson
Olli is the first vehicle to use the cloud-based cognitive capability of Watson IoT to analyze and learn from high volumes of transport data, produced by more than 30 sensors embedded throughout the vehicle.
Customers OverallEmployees Operations
Differentiate the experience through 1-1 personalization
Process and efficiency improvements.
Harvest, share, retain and build expertise
Asset availability and situational awareness, leveraging weather and
IOT insights
Combine cognitive analytics and the power of machine
learning
Cognitive can help airlines innovate in multiple areas
IBM, our clients, and our partners are developing a broad ecosystem of cognitive solutions for airlines
Watson Travel Retail
DigitalTransformation
Best-in-class airline retailing
A comprehensive cognitive commerce platform enabling personalized travel retailing, driving revenue lift and improving distribution agility
Delivers the best offer or guidance• to the right customer• at the right time• at every stage of their journey
Considers customer profile, history, context, location, current situation
Learns and improves over time
Transforms cross channel distribution using IATA NDC
Solution-as-a-Service on cloud
Custom made for airlines
Watson / Cognitive
Personalized Pricing and Offers delivers the offer with the best odds of acceptance to each customer
Call Center Enablement analyzes caller profile, emotion and tone to recommend best response
EmotionAnalysisProfile
ToneAnalysis
Line Maintenance - Analyze and find patterns in unstructured data and maintenance logs written in natural language
NR No : 2950896
NR Summary : DURING TAXI, F/CTL FLAP SYS2 FAULT APPEAR
AC Type / AC No. : 330 / AB8276
Malfunction ATA / Corrective Action ATA : 27-51, 27-51
Corrective Action : MAINT MSG:275134, ACCORDING TO TSM 27-51-00-810-880-A, REPLACED NO.2 SFCC AND THEN SYS OP’ CHECKED NORMAL PER AMM TASK 27-51-34-400-801-A AND REMOVED PLACARD
Message No. : 275134
Request Date : 2014-05-04
Unstructured Maintenance Data Dashboards and Analysis
Predictive maintenanceBetter diagnosticsResolve issues fasterInform parts planningReduce down time
Safety Turbulence Avoidance Ramp Safety Global Tracking
Requirements
Efficiency Route Optimization Resource OptimizationFuel Optimization
Insights from up to 26B weather forecasts per day
Customer Experience Trip planning & prep En route At destination
Delay AvoidancePerformance Diversion Management Irregular Operations
Rules & RegulationsGathers and maintains all of the relevant rules and regulations.
Employees or customers use natural language to assess their requirements, applicable rules, and possible alternatives.
Sample data needed:• Port / point pair• Commodity type• Conveyance model• Hazmat classification• Quantity being shipped
WatsonandH&RBlock
Questions &
Answers
Text to Speech
Tradeoff Analytic
sSpeech to Text
Concept Insights
Retrieve & Rank
Watson News
Dialog
Tone Analyzer
Concept Tagging
Image Tagging
Relationship Extraction
Personality Insights
Natural Language Classifier
Visual Recognition
Image LinkExtraction
SentimentAnalysis
MessageResonance
FaceDetection
Relationship Extraction
Taxonomy
AuthorExtraction
KeywordExtraction
LanguageTranslation
Text Extraction
EntityExtraction
LanguageDetection
ConceptExpansion
EasyAdaptation
KnowledgeStudioService
StatisticalDialog
Q&AQualification
EmotionAnalysis
DecisionSupport
CriteriaClassification
KnowledgeCanvas
DecisionOptimization
KnowledgeGraph
RiskStratification
PolicyIdentification
AnswerGeneration
UsageInsights
FusionQ&A
VideoAugmentation
CaseEvaluation
FactoidPipeline
20162011
is a portfolio of APIs on the cloud in Bluemix
Easy access, modular capabilities, rapid development, modest cost
Please contact me to determine how we can build custom solutions for you.
What will you build with
Watson?
Thank You !
IBM Reinvented…
A Cognitive Solutions and Cloud Platform Company
…with our clients informing everything we do
Steven PinchukWWLeadCustomerIntelligence&RevenueManagement,AdvancedAnalyticsCenterofCompetencestevenpinchuk@us.ibm.com407-516-5447