Water $mart&

Eco DetailingPerspective

… How might this affect you … soon!

2 Compelling Events … Necessitate Change

• Water Conservation • Waste Water

State of Drought in California• Situation is Bad & getting worse in Q1/Q2 2009

• California is a semi arid climate– Conquered by Spaniards … similar climate– Riparian Rights – Sources of Water and Issues

• Good job on storage … need water supply

• Gov Swartzenagar – reduce 20% by 2020

Lake Oroville

4

Water $mart Saves Water!

Water $mart Way

Water Discharge … Yes, it is an issue!

• EPA & Clean Water Act

• State Water Control Board (SWCB)– NPDES Permit Renewal – (National Pollutant Discharge Elimination System)

• Storm Drain Regulation

– Best management Practices• How to comply with NPDES Standards

– Often set at Best Available Technology

• Brown Bear / Pudget Sound Study– Car Wash run off kills fish

If you use less water, then you need to capture less water

Standards are evolving, need to evolve

• From Water Containment

• To Contamination Capture

Need Water $mart graphic Commercial

Car Wash

"Water containment and discharge is another issue because the majority of mobile detailers do not operate with a containment system … And, with the emphasis on green and water conservation, more and more local governments are focusing on the Clean Water Act and passing new legislation or enforcing current law that forbids the discharge of such effluent on to the ground or into the storm drain that goes untreated directly into the rivers and streams."

-Bud AbrahamPC&D 12/08

Example of things to come … City of Calabasas• Drought and SWCB necessitating Change

– Like Australia, mobile car Wash & Detailing will be required to operate as a commercial car wash.

• Business License process evolving to a Permit• Application process specifically for Mobile Detailers

– Written Application– Requires Demonstration to verify compliance– Several Challenging questions

• Name of facility that you will be discharging waste water • Copy of $10,000 Surety Bond

– If you can qualify

• Demonstration at City Hall!– Must demonstrate compliance– Zero Discharge Standards– Inspect Rig, look for MSDS Sheets & Acids, etc

• State of Washington – Home Washing– Bucket & Hose must move car to landscape– Water $mart (waterless) can was in the driveway

• Huntsville, Alabama– Recent story of Detailer getting fined for discharge .. No Waste mat

Future• Now that there is a market for Eco Detailing …

significant innovation will occur• Innovation and costs reductions … like all technology

Eco Skid Goes Here “Waterless”

9

Shopping Malls - Large Office - High Rise Fixed

Airports / Amusement

Shopping Malls -Small

Models & Verticals …exploit a niche with Water $mart

Mobile

• Leverage low water, so can fit into unique vehicles• Scale quickly• Billboard carries Brand• Select High Volume, high ticket locations and consolidate demand

Office - Surface Lots

• Tie In with Valet• High demand from high end• Labor efficiencies & predictability

• No Rent• Select locations for highest demand opportunity, for each day of ops

Other- White Boarded

• National Relationships• Dealerships• Fleet Servicing

• Struggling• A Property, A Location – Very Good Model

• Proven Model• Existing Demand• Low Start Up – 5 days service

• Must keep costs low• Get good Malls, A location•Target high volume days

Rent A Car Companies• 2 Locations in Test

Car Wash Fundraisers • 8 Cities• Over 20 events• Raised over $150,000 for Marines

Dealerships

• Several more coming every day

Bolt on to Traditional Car Wash

• Know of at least 1 in Atlanta, GA

Stand Alone Car Wash - traditional

• None known … yet!

Homeowners Association • Gain Acceptance• Achieve exclusive Service ability

Retail Distribution• Direct Consumer access• National Distribution•Multiple Brands• Approved for Home Washing

Charity Car Wash Fundraisers• If you can cost effectively help Events

achieve compliance– There is money to be made!– There is positive PR that money can’t buy!

• For you and your business

• At City Hall• Wash 300-400 cars• 40-60 gallons of water & no run off!

Blue Ocean Strategy

• Visit www.blueoceanstrategy.com