Water Opportunities

in Asia

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Water Needs, Challenges & Opportunities in Southeast Asia:

A Regional Market Overview

Darrel Ching, Deputy Senior Commercial OfficerUS Embassy Singapore

June 2013

ASEAN Snapshot

US Trade with Southeast Asia

Indo

nesia

Phili

ppin

es

Thai

land

Brune

i

Cambo

dia

0.00

10000.00

20000.00

30000.00

40000.00

50000.00

60000.00

Trade Volumes (In millions of dollars)Exports from USImports to US

Source: U.S. International Trade in Goods and Services - 2012(CDP)

ASEAN Countries at a GlanceYear of Entry Population

GDP per capita

Real Growth of

into ASEAN in millionsGDP1 $ billion

as % of US level1

GDP (2012 est.) Principal Export

Brunei 1984 0.4 22 101% 3% Crude Oil

Cambodia 1999 15.2 37 5% 7% Apparel

Indonesia 1967 251.1 1212 10% 6% Oil and Gas

Laos 1997 6.7 19 6% 8% Wood Products

Malaysia 1967 29.6 492 34% 5%Semiconductors and Electronic Equipment

Myanmar 1997 55.1 89 3% 6% Natural Gas

Philippines 1967 105.7 424 9% 7%Semiconductors and Electronic Products

Singapore 1967 5.5 325 122% 1%

Machinery & Equipment (incl. electronics and telecommunication)

Thailand 1967 67.4 646 20% 6% Electronics

Vietnam 1995 92.5 320 7% 5% Apparel

1 At purchasing power parity

Source: CIA World Factbook

Country-specific Snapshot: Indonesia

Roughly three times the size of Texas; 240 million people

Southeast Asia’s largest economy; GDP growth of 6% in 2012.

The Ministry of Public Works estimates the investment need for developing water facilities in urban and rural areas between 2011-2014 will be over $7 billion.

Source: 2012 Country Commercial Guide for Malaysia; USAID 2010. A Rapid Assessment of Septage Management in Asia

Country-specific Snapshot: Malaysia

U.S. second largest trading partner in Southeast Asia; bilateral trade was US$39.9 billion, ranks as 22nd largest trade partner.

Investments are being driven by soft loans from the Ministry of Green Technology and Water to companies involved in green technologies.

Selangor, Kuala Lumpur, and Putrajaya are projected to face water stress as early as this year.

Source: 2012 Country Commercial Guide for Malaysia; USAID 2010. A Rapid Assessment of Septage Management in Asia

Country-specific Snapshot: Philippines

U.S. and Japan are top suppliers, accounting for approximately 11% of imports.

Population over 90 million, growing at an average annual rate of 2%.

Approximately 20-50% of the population does not have access to safe drinking water.

Wastewater management is a major concern as the discharge of untreated wastewater has caused major pollution problems, especially in urbanized areas.

Source: 2012 Country Commercial Guide for the Philippines; USAID 2010. A Rapid Assessment of Septage Management in Asia

Country-specific Snapshot: Thailand

U.S. exports to Thailand increased by 21.7 percent last year making it the 27th largest destination for U.S. exports.

2011’s flood season saw the most severe flooding in 70 years and caused the Thai economy to grow by only 1%.

Thailand’s wastewater segment now accounts for half of the total pollution control equipment market.

Source: 2012 Country Commercial Guide for Thailand; USAID 2010. A Rapid Assessment of Septage Management in Asia

Country-specific Snapshot: Vietnam

Vietnam is a true emerging market with an economic growth rate among the highest in the world over the past decade, expanding at an average about 7.0 percent per year.

Lack of clean water is one of Vietnam’s most pressing environmental concerns. It is estimated that only about 70 percent of the Vietnamese population has access to potable water.

U.S. companies doing business in environmental/water and other infrastructure sectors are advised to develop capabilities for bidding on ODA (World Bank, Asian Development Bank, USAID) projects.

Source: 2012 Country Commercial Guide for Vietnam; USAID 2010. A Rapid Assessment of Septage Management in Asia

Country-specific Snapshot: Singapore

The World Bank Ranks it as the world’s easiest place to do business.

Singapore is the 13th largest export market and 17th largest trading partner of the United States.

Singapore committed US$264 million to develop R&D and manpower capabilities to develop and provide water technologies and solutions and position Singapore as a “Global Hydro hub.”

Excellent center for test-bedding using PUB infrastructure.

Source: 2012 Country Commercial Guide for Singapore

For Additional Reading•This report comprehensively documents the state of septage management for onsite sanitation systems in many Asian cities.

•It provides a regional analysis of key challenges and existing good practices related to septage management.

•The key finding is that most countries neglect septage management, which results in significant urban water, environmental and public health damages.

•Nevertheless, a number of countries and cities in the region have established programs that can be replicated.

http://pdf.usaid.gov/pdf_docs/PNADS118.pdf USAID: A Rapid Assessment of Septage Management in Asia: Policies and Practices in India, Indonesia, Malaysia, the Philippines, Sri Lanka, Thailand, and Vietnam, 2010.

Visit our Offices in Southeast Asia

Or our websites at www.export.gov/Country Name

U.S. Commercial Service in Indonesia Wisma Metropolitan II, 3rd Floor Jl. Jendral Sudirman Kav. 29-31 Jakarta 12920, Indonesia Phone: 62 21 526-2850 Fax: 62 21 526-2855 E-mail: office.jakarta@trade.gov

U.S. Commercial Service in Thailand GPF Witthayu Tower A, Suite 302 93/1 Wireless Road, Bangkok 10330 Phone: 662-205-5090 Fax: 662-255-2915 E-mail: Office.Bangkok@trade.gov also provides regional support to businesses interested in exporting to Cambodia and Laos.

U.S. Commercial Service in Malaysia 376 Jalan Tun Razak 50400 Kuala Lumpur, Malaysia Phone: 60-3-2168-5000 Fax: 60-3-2142-1866 Email: office.kualalumpur@trade.gov

U.S. Commercial Service in Singapore 27 Napier Road Singapore 258508 Telephone: 65 6476-9037 Fax: 65 6476-9080 Email: office.singapore@trade.gov Also provides regional support to businesses interested in exporting to Brunei Darussalam.

US Commercial Service in the Philippines 25/F Ayala Life-FGU Center 6811 Ayala Avenue, Makati City 1226 Philippines Tel: 632- 888-4088 Fax: 632- 888-6606 Email: Office.Manila@trade.gov

US Commercial Service in Vietnam

Hanoi Rose GardenTower 170 Ngoc Khanh Street Hanoi, Vietnam Phone: 84-4-3850-5199 Fax: 84-4-3850-5064 Email: Office.Hanoi@trade.gov

Ho Chi Minh City Diamond Plaza, 8F 34 Le Duan Street, District 1 Ho Chi Minh City, Vietnam Phone: 84-8-3520-4680 Fax: 84-8-3520-4679 / 81 Email: Office.HoChiMinhCity@trade.gov

Strong Market + Great Event + Maximum Support =

Opportunities for US Companies!

Visitor Country of Origin

20,000 visitors from 108 Countries, with the largest delegations coming from Singapore and:

MalaysiaChinaIndia

ThailandIndonesia

PhilippinesKorea

VietnamUSA

AustraliaGermany

Canada

• Architects• Builders / Contractors• Chairman / Presidents• Collection Managers• Consultants• Contractors• Decision-makers• Developers• Distributors / Importers• Engineers• Environment Engineers / Chemists / Scientists• Environmental Specialists• Equipment Manufacturers and Representatives• Facilities Managers• General Managers / Commercial Directors• Government Officials• Industrial, Water & Wastewater Treatment Professionals• Land / Transport Planners

• Local, State and Federal Regulators• Managing Directors• Manufacturer Representatives• Marketing Directors / Marketing Managers• Mayors / Governors• Municipal / District Officials• Operations Managers• District Managers• Policy / Regulators• Researchers• Sales Directors / Sales Managers• Technicians• Town Planners• Utility Managers• Water Service Operators• Venture Capitalists / Investors

Visitor Profile (By Job Function)

Exhibit Profiles

• Land / Transport Planners• Local, State and Federal Regulators• Managing Directors• Manufacturer Representatives• Marketing Directors / Marketing Managers• Mayors / Governors• Municipal / District Officials• Operations Managers• District Managers• Policy / Regulators• Researchers• Sales Directors / Sales Managers• Technicians• Town Planners• Utility Managers• Water Service Operators• Venture Capitalists / Investors• Catchment Management• Clean Transport

• Climate Change and Flood Control• Consultancy and Engineering Services• Dam & Hydro Power• Desalination• Disposal & Recycling• Eco-Products• Environmental Control & Protection• Equipment / Control System / Instrumentation• Infrastructure• • Plant Development & Maintenance• Pumps and Process Systems• Sanitation• Sludge Handling and Treatment• Waste Control & Management• Wastewater Collection / Treatment• Water Distribution• Water Treatment / Reuse• Water-Saving Devices• Other Products & Services for the Water Industry

GIVE YOUR BRAND THE STRENGTH OF AMERICA!

Destination: USA! - Singapore 2012

Ambassador Adelman greeting US Exhibitors – Singapore 2012

Ambassador Adelman and other US government VIPS at a Pavilion Ribbon Cutting

Sentosa Island Resort – Singapore - 2012

Raffles Hotel Garden – Singapore - 2012

On top of the Equinox – Singapore 2010

The US Pavilion Welcome Center is often the first port of call for VIP delegates, trade visitors and the media.

Singapore Air Show 2010 – US Exhibitors Lounge

Singapore Air Show 2012 – US Exhibitors Lounge

Business Center – Singapore Air Show – with Internet Stations

Exhibitors and Sponsors are able to utilize the U.S. International Pavilion Lounge to host events throughout the week of the show.

Specialized Exhibitor Briefings and Presentations

Kallman Worldwide is increasingly using web-based platforms to inform and attract visitors to the U.S. International Pavilions at shows throughout the world.

Welcome to the

next generation of

U.S. Exhibitor Guide(s)

brought to you by

Kallman Worldwide Inc.

at the world’s le

ading

trade shows.

Singapore – February 2012

Jason RubinKallman Worldwidejasonr@kallman.com Tel: +1 201 251 2600 ex 109

NG Haw ChengAmerican Embassy in SingaporeHawcheng.ng@trade.gov Tel: +65 6476 9037www.buyusa.gov/singapore

Be part of the

If you’re serious about Asia…

at

Special Offer for Ace 2013…

10% off Special “at show”

Rate!

Give your brand the Strength of America!

www.kallman.comFor further information contact: Jason Rubin

Email: jasonr@kallman.com Tel: +1 201 251 2600 ex 109

NG Haw Cheng, American Embassy in SingaporeEmail: Hawcheng.ng@trade.gov Tel: +65 6476 9037

www.buyusa.gov/singapore