Water management in China.

The water festival Blue aims to position the Netherlands as the international water platform

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This is the problem we need to solve.

Why is China the most important for Blue ?

The Chinese economy is developing with a rapid velocity.

Chinese water issues = huge threat

over 300 million people without safe

drinking water

Pollution

Water shortage

Not enough water to supply the industry

If China cannot cope with this, global

prices will rise on an unprecedented scale

The economic losses are estimated at

€36 billion Huge

investments are being made in water management

The Chinese have an outdated image of Holland.

A repositioning is needed to attract Chinese

governmental contracts to Dutch companies.

Which people should DDD2012 target

?

University students

• The next generation of govt. decision-makers and executives

• Highly competent and low-cost workforce

• The core, ‘otaku’ group

Governmental decision-makers

• Influential position

• Networking effect

• Possible government contracts

Conclusions

Dutch companies could do well by doing good.

China has huge water management issues.

Govt. officials and water management students are high-priority target groups.

Thank you for your attention!