The 13th & 14th FINA World Swimming

Championships (25m)

2016 / 2018

Water is our World

Agenda

Welcome by FINA FINA World Swimming Championships (25m)

History (video) FINA World Swimming Championships

(25m) 2016/2018 Presentation 1. Legacy & Economic/Branding/Social Impact 2. Venues 3. TV Strategy & Coverage Manchester 2008 / Dubai 2010 (video)

Agenda

4. Marketing Structure 5. Championships’ Budget 6. Practices & Procedures (P&P) Shanghai 2011 Song // Kazan 2015 (video) Bidding Process/Formal Bid Information Manchester 2008 / Dubai 2010 Opening

Ceremony (video) Questions & Answers Conclusions

FINA

Fédération Internationale de Natation The World governing body for aquatic sports

• 202 national member federations • A “backbone” sport of the Olympic Games

• President Dr. Julio C. Maglione (IOC Member) • 22 FINA Bureau members including:

Sam Ramsamy (IOC Executive Board Member)

• Other IOC Members on FINA Committees: Mustapha Larfaoui: IOC Honorary member Alexander Popov: Athletes, Marketing & Rio 2016 Coordination Commissions Rania Elwani: Athletes & Medical Commissions

FINA’s Mission

To promote and encourage the worldwide development of the aquatic sports: Swimming Open Water Swimming Diving Synchronised Swimming Water Polo Aquatics for Masters

FINA and the Aquatic Sports

Our core attributes A sport for all: A sport for life Educational: A life-saving skill Health & wellbeing: A beautiful life Clean sport: Pure competition

FINA and the Aquatic Sports

Swimming in the UK

81% of the population can swim

Number 1 participation sport • 11.9 million people swim at least once a month

21% of the population (15+)

5 million children in swimming lessons annually

2/3 of women regularly doing sport are swimming

FINA and the Aquatic Sports

Swimming in the Netherlands

92% of the population can swim

Number 1 participation sport

• 3.2 million people swim twice+ a month 19% of the population

300’000 children gain swimming awards anually

FINA Corporate Identity

FINA’s Identity

The globes reflect FINA’s worldwide work and reach

The 5 gold stars dynamically link FINA with the world and symbolise FINA’s multifaceted activities: • The 5 aquatic disciplines governed by FINA • The 5 continents and their continental associations

where FINA is present • The stars of FINA’s events competing all around the

world

FINA’s Commercial Partners

Each FINA event is an opportunity to present and promote the aquatics sports to the world and our commercial partners are key stakeholders Contributing to the success of FINA events

through: • financial and promotional support • the provision of products and/or expert services • a shared passion for the aquatic sports

Benefitting from: • the high profile and global awareness of FINA events • the association with the intrinsic values of FINA’s

aquatic sports

FINA’s Commercial Partners

Official Partners

Official Suppliers

FINA Broadcast Partners

FINA‘s TV broadcast rights agreements cover over 190 territories worldwide

Cumulative global audience of 1+ billion for: • Dedicated live, delayed and highlights coverage • News reports • Sports magazine reports

Webcasting of a daily highlights programme on the fina.org website brings free, on-demand coverage to all territories possible

FINA Broadcast Partners

Championships History

FINA Swimming World Championships (25m) First event in 1993 Has shown a consistent growth:

• Number of swimmers & participating national federations

• TV & media coverage • Public interest, spectator attendance • Sponsor involvement activation • Economic, social and branding impact

The event is still growing!

Championships History

PALMA DE MALLORCA (ESP) 1993 2-5 December 1993

313 swimmers from 46 countries

5 World Records (2 Men, 3 Women)

Held in a “classical” indoor swimming pool

16 events for both Men and Women

Championships History

RIO DE JANEIRO (BRA) 1995 30 November - 3 December 1995

350 swimmers from 57 countries

4 World Records (4 Women)

Temporary outdoor swimming pool on

Copacabana Beach

Championships History

GOTHENBURG (SWE) 1997 17-20 April 1997

501 swimmers from 71 countries

8 World Records (2 Men, 6 Women)

Temporary pool at the arena

Championships History

HONG KONG (HKG) 1999 1-4 April 1999

516 swimmers from 61 countries

8 World Records (3 Men, 5 Women)

20 events for both Men & Women

• (current programme)

Temporary pool at the Hong Kong Coliseum

Championships History

ATHENS (GRE) 2000 16-19 March 2000

563 swimmers from 78 countries

15 World Records (11 Men, 4 Women)

Held at the Olympic Aquatics Centre

Championships History

MOSCOW (RUS) 2002 3-7 April 2002

599 swimmers from 92 countries

7 World Records (2 Men, 5 Women)

Held at the Olympiiski aquatics centre

Championships History

INDIANAPOLIS (USA) 2004 7-10 October 2004

502 swimmers from 94 countries

4 World Records (3 Men, 1 Women)

Temporary pool at the Conseco Fieldhouse, • home of the NBA Indiana Pacers

Championships History

SHANGHAI (CHN) 2006 5-9 April 2006

578 swimmers from 117 countries

5 World Records (3 Men, 2 Women)

Temporary pool at the Qizhong tennis stadium

Introduction of World Record bonus

Championships History

MANCHESTER (GBR) 2008 9-13 April 2008

607 swimmers from 116 countries

18 World Records (7 Men, 11 Women)

Temporary pool at

Introduction of prize money

Championships History

DUBAI (UAE) 2010 15-19 December 2010

516 swimmers from 153 countries

4 World Records (3 Men, 1 Women)

Held at the Dubai Sports Complex

Championships Future

ISTANBUL (TUR) 2012 12-16 December 2012 Temporary pool at the Sinan Erdem Dome

DOHA (QAT) 2014 Dates tbd December 2014 To be held at the Hamdan Aquatics Centre

The Championships – Participation History

The Championships – Participation History

The Championships

A major World class event with realistic staging requirements • Bringing the World’s elite swimmers to your City • Attracting global interest

Global promotion for the Host City • Focused global media attention for 5+ days

Exciting sports show / experience for spectators • Sport as theatre in a unique indoor setting

The Championships

Creating a big impact! Hosting a major global sports event, like the

FINA World Swimming Championships creates benefits for the Host City and Country: • Social impact • Branding impact • Economic impact • Legacy

These help provide a significant and tangible return on investment for the Host City, the surrounding region and the entire country

Social Impact

Benefits for the Host City and its residents Community pride in staging a world class event Creating and/or developing a volunteer culture A catalyst for learn-to-swim programmes and

participation in the aquatic sports Motivational impact of star swimmers acting as

role models for young people

Social Impact

Benefits for the Host City and its residents

Breaking down cultural, political and racial barriers and developing understanding

Educational programmes and learning opportunities

An Aquatics festival with over 140 countries coming together in one city, creating a positive social environment

Branding Impact Benefits for the Host City: Extensive global media coverage provides

worldwide recognition and promotion for the Host City. • Media markets are expanding and fragmenting and

the mutliplicity of new media platforms available means that major events and the Cities hosting them now reach an ever-growing number of consumers

The Championships

“Manchester is a world-class city with a fantastic legacy of hosting international sporting events. The FINA World Swimming Championships would be a great event for Manchester and for the UK."

Councillor Richard Leese, Leader of

Branding Impact

Benefits for the Host City: The successful organisation of a world class

event boosts a City‘s credentials in the international sports federation community • A springboard to the staging of other major sporting

events

International Recognition 2007 ISEMS Event Marketing Award

“Melbourne is the best location in the world to hold a sports event“ SportBusiness International, May 2007

Branding Impact

Branding Impact

International Recognition Winner Event Look award

• 9th FINA World Swimming Championships, Manchester

2008

The Event Look Award goes to the entry judged to have most effectively defined and captured the spirit of an event within and outside its venues and integrated from stadium dressing to ticketing and posters.

Branding Impact

International Recognition Winner Sports City of the Year award

• City of Manchester, World Sport 08 Campaign Criteria: level of support and commitment made by a city in terms of funding and resource, legislation and planning, and marketing and promotion.

Economic Impact

The FINA World Swimming Championships generate a significant economic impact before, during and after the event for the host city, surrounding region and the entire country.

Examples: • Jobs & salaries • Hotel accommodation & local transportation • Commerce and sales • Advertising and promotion • Manufacturing and services • Future tourism / economic development driver for the

Host City / region

Economic Impact Case Study

35‘000 hotel bed nights Equivalent of 213 full-time jobs supported Total Net Economic Impact: £11.8m

Gross Added Value

• Manchester £2.665m • North West Region £2.763m • UK £3.575m

Source: Study conducted by Ipsos MORI

Legacy

The FINA World Swimming Championships can result in a local, regional and even national legacy: Participation in sports and other activities Pools & other sports infrastructure Sports personnel (coaches, officials, etc.) Sports development programmes Community development

• Volunteers programme & culture Education Charity / Goodwill partnerships

The Championships

Staging Provisionally 2nd week of December

• Wednesday-Sunday (5 days) • Following on from conclusion of the FINA Swimming

World Cup Series • Climax of short-course swimming season

The Championships

Competition Programme Swimming events only 25m short-course pool 5 day competition

• Qualifying heats in morning sessions

• Semi-Finals & Finals in evening sessions

40 events, men & women

• Freestyle (50/100/200/400/800W/1500M)

• Breaststroke (50/100/200) • Backstroke (50/100/200) • Butterfly (50/100/200) • Individual Medley (200/400) • Relays:

Freestyle (4x100/4x200) Medley (4x100)

The Championships

FINA Athlete Incentives World Record bonus

• US$15’000 per World Record Initiated in Shanghai 2006

Prize Money

• US400’000 total prize money 1st $5’000 2nd $3’000 3rd $2’000 Initiated in Manchester 2008

The Championships

Participants 786 athletes from 153 countries 1’500 team officials 472 volunteers 200+ TV broadcast staff 150 journalists and photographers 40‘000 Spectators Sponsors & Guests

• FINA & international sports family

Volunteers

Volunteers “Volunteers don't get paid, not because

they're worthless, but because they're priceless.” ~ Sherry Anderson

• Recruiting volunteers is essential for an event of this magnitude • Volunteering for events is a social trend • Use of social media to interact with volunteers • An important form of promotion • Creation of a social legacy in the host city

Venue & Facilities

Temporary Pool Installations A purpose-built aquatics centre is not needed

as the event venue • FINA encourages panel pools temporarily installed in a

multi-purpose arena Venue required for ~4 weeks for pool set-up, event staging and pool removal

Venue & Facilities

Temporary Pool Installations Better suited to staging events of this scale:

• Spectator capacity & facilities parking, concessions, toilets, etc.)

• Suitability for TV broadcasting • Sound & lighting installations allowing for exciting event

presentation

Gives credibility and interest at a renowned venue

Venue & Facilities

Temporary Pool Installations

Cost effective in comparison to constructing new, permanent facilities

Provides legacy potential for the Host City or others: • Panel pools* can be "recycled" after the event into

permanent pools elsewhere * widely recognised as the best option for permanent pool

installations in terms of cost and lifespan

Venue & Facilities

Temporary pools at previous FINA World Championships: Rio de Janeiro 1995, Copacabana Beach Göteborg 1997, Scandinavium Hong Kong 1999, HK Coliseum Barcelona 2003, Palau Sant Jordi Indianapolis 2004, Conseco Fieldhouse Montreal 2005, Jean Drapeau Park Shanghai 2006, Qi-Zhong Tennis Stadium Melbourne 2007, Rod Laver Arena Manchester 2008, MEN Arena Roma 2009, Foro Italico Tennis Stadium Shanghai 2011, Oriental Sports Centre

Venue & Facilities

Rod Laver Arena, Melbourne Home of the Australian Open Tennis 2th FINA World Championships 2007 venue

• 50m pool, 3m deep for Swimming & Synchro events

Used to create 2 permanent community pools

in State of Victoria after the Championships

Venue & Facilities

Temporary pool case study at the • Home of the NBA’s Indiana Pacers • 7th FINA World Swimming Championships 2004 venue

Venue & Facilities

The ideal venue is a multi-purpose arena Competition pool - 25 x 26m, 2m deep

• Approx. 7’000 available seats as a minimum • Considering needs for teams, media, VIPs, etc.

Warm-up pool - 25m, minimum 5-6 lanes • Adjacent/close to competition pool

Warm-up relax area • Space for teams, including massage areas

Changing/locker rooms Medical / First Aid Centre Areas for Media Centre, TV compound,

hospitality, volunteers, etc.

BID INFORMATION DOCUMENT, BID

PROCEDURES & HOST CITY APPOINTMENT

Introduction

The Championships is jointly built by 3 parties: Host City & Host Member Federation (HMF)

• Subsequent formation of organising committee (OC) FINA The Championships are conducted in

accordance with: Host City Agreement (HCA) Practices & Procedures manual (P&P) TV Guidelines & Media Guidelines FINA Rules & Regulations (FNA Handbook)

The Bidding Procedure

Formal bid to be presented to FINA With notification by FINA of acceptance FINA, Candidate City & HMF to finalise

HCA following venue inspection Candidate City / HMF to submit executed

HCA to FINA No changes after submission of HCA! All HCA’s will be notarised Presentation by bidders to FINA Bureau

followed by election

The Formal Bid

Bid Questionnaire / information dossier on venue Initial Budget of the Championships Letter of Government for supply of visas Letter of commitment for the Host

Broadcaster function Other letters of support / commitment Deposit made to FINA

Presentation

Each Candidate City/HMF has 30 minutes to present its bid A draw is made to decide presentation order

The presentation format is the candidate’s choice: Use of presentation, film, speeches, etc.

Agency assistance Candidates may appoint an agency to assist

them with their bid

Bidding Regulations

Gifts FINA’s policy is not to allow gifts of any kind to

be presented to FINA Bureau members voting for the Cities/NF’s bidding to organise FINA World Championships events • This does not apply to bid-related materials such as

venue information and plans, bid documents, etc. and items of a minimal value

• The FINA office will distribute all bid materials produced by the candidates to the FINA Bureau members

Appointment

Presentation by Candidate City & HMF

Election by FINA Bureau

Public announcement with formal execution of HCA by FINA, Host City & HMF

Successful candidate to establish an Organising Committee (OC) within 6 months after appointment by FINA

General Matters

Host City & HMF responsible for organising the Championships under FINA’s supervision

OC to be established and to report/meet regularly with FINA

All commercial & media rights retained by FINA, except those set out in the HCA / P&P National Maketing Programme

Television Production

OC responsible for the HB production costs & TV Compound set-up

Budget costs to be established and agreed

between FINA and Candidate

HD Basic Feed produced according to FINA TV Guidelines

FINA to appoint the Host Broadcaster

Bid Questionnaire / Information Dossier

The aim is to obtain an overview of the Candidate & its bid and proposal for staging the Championships

A guiding tool for preparing the formal bid

Questionnaire to assist FINA with its evaluation of the Candidates

Full description of venue with plans required

Candidate’s Budget

Aim is to provide FINA with a financial overview of each Candidate’s proposal

Candidate’s Operating Budget & non-OC Budget estimates

Initial Budget presented as a working document for review during site visit

Final Budget to be attached to the HCA

FINA’s Selection Criteria

An attractive host city with an enthusiastic and supportive community

A venue/facilities plan that fulfills all sporting, spectator and broadcasting needs

A financially sound concept with city and/or government commitments

Strong marketing opportunities in the host country Sporting legacy for the host city & country TV production capabilities to suit the high demands of the

event Proven organisational competence and credentials The legacy promise for both the host city and host country

2016/2018 Bidding Procedure Milestones 2012

Until Nov. 1: Candidates prepare formal bid

Nov. 2: Formal bid submission deadline

Nov. 5: Draft Host City Agreement provided to bidders

Nov. 6 – Nov. 30: FINA inspection and bid meetings

Dec. 3: HCA submission deadline • All submitted HCA’s will be notarised

Dec. 11: Bid presentation to the FINA Bureau (in Istanbul) and election of the host city

FINA World Swimming Championships (25m)

FINA will provide candidates with a Bidding Document package to assist in preparation of a formal bid Bidding information Budget template FINA Practices & Procedures Manual FINA TV Guidelines & FINA Media Guide FINA Rules FINA / Host City Agreement

Conclusions

The Candidate needs to convince FINA that its bid is fully supported by all the relevant partners and that the bid complements the implementation of FINA’s strategy and long term plans

We Welcome Your Bid!

The 13th / 14th FINA World Swimming Championships (25m)

2016 / 2018