Water, Border Patrol And Teeter Totters: A Personal Brand Plan
Water, Border Patrol And Teeter Toters
Transcript of Water, Border Patrol And Teeter Toters
WATER, BORDER PATROL AND TEETER-
TOTTERS
The personal brand plan for Katy James
Personal Brand Statement My balance of a straightforward approach
with my awareness of global cultures will work to connect people with organizations and initiatives that together can effect change.
The Big Dipper, upside-down
My Balancing Act
I strive to be a more grateful person, I value that quality in others. I value positive thinking, my family, hard work, and trail blazers. People who opt to take the hard road, those who choose not to follow but instead make their own way and leave a path. I value the political process and the growth communities encounter within a meaningful government.
I love to travel and humble myself in new cultures. I love learning new things and then sharing them with others. I love surprises! I love following current events and keeping tuned in to the important issues of our time. I love the power of water. I challenge borders; good fences do not necessarily make good neighbours.
I fear falling. High places are scary places! I fear for the future.
My Personal SWOTStrengths
Speak a 2nd language Travel experience Writing skillsExperience with online social mediaCreative thinkerComfortable crossing culturesLeadership qualitiesPolitical awarenessHave international connections
Weakness’Can be impatientLack knowledge of HTMLMath and I aren’t friendsUnemployedStruggle to finish projectsUnderestimate time it takes to complete a project
OpportunitiesExcellent environment as student to networkHave great resources as a studentExpanding borders for PR professionalsHave skills that companies require i.e. Social media, CSR trainingAbove average knowledge of online social media
ThreatsCompetition for employment
Keeping up to fast-paced environments
Key Messages
Lan
gu
ag
eCommunication
travel
Trail blazerLEADERSHIP
BALANCEHONESTYlearn
netw
ork
s UNDERSTANDING
cu
lture
change
waterattitude
reportingaudience
education te
am
wo
rk
Positive thinkingbold
Rationale
My rationale for developing a personal brand involves developing a clearer sense of who I am, what my goals are and what of my attributes do I want to advertise. With a better understanding I will be better prepared to apply my skills accordingly. Acquiring meaningful employment is my bottom line.
Understanding My Strategy
TEETER-TOTTERS
BORDER PATROL
WATER
Water
Water is one thing that connects us all. We all need it, we all use it and we all came from it. No matter how different we may feel about someone or something, water reminds me that there is one thing we can all connect on.
Border patrolBorder patrol officers encounter hundreds of people every day. Of those hundreds, few will be recognized for much of anything except potential threats. In my personal brand I want to recognize people in the flood of all the others. Borders are the gates and sometimes the barriers to other worlds and other lessons. Barriers are like the mid-terms of life; testing you on how you’ve kept up on the lessons thus far.
Life is a balance
playhome
ambition
Teeter-totters
don’t work with
one person. We
need to work together.
worktravel
patience
I struggle to find balance in my
own.
Teeter-totters
Objectives
To meaningfully engage my personal brand everyday. To remain up-to-date on online media trends. To apply my skills of writing and networking to
connect organizations with an effective audience. To network myself on many national and international
platforms. To find the balance in each day. To achieve at least 85% on the barrier mid-terms of
life. To locate something in common with people I appear
to have nothing in common with. Follow international trends in to do with PR.
Critical PathTask Anticipated Date
Change email signature to include Twitter handle and blog info
Complete LinkedIn profile
Professionalize my Facebook page
Find 3 essential blogs I will follow
Comment weekly on at least one relevant blog
Change blog platform from Blogger to Word Press
Start weekly/biweekly blog
March 15th
March 19th
March 31st
April 1st
April 5th
April 30th
May 1st
Get a sweet internship position! August 1st
Tactics/How-to be totally awesome!
-Create a worthwhile blog that follows international issues and development-Develop in-depth profiles on social media platforms
-Follow online personalities who are pertinent to my goals of international work i.e. Bob Pickard
-Continue to travel and learn about new ways of doing the same old things.
Channel Surfing