Start Up New Business

12/7/2012Yuka Yanagawa

What is a “good entrepreneur” Qualification My company is…

- mission - basic info

- tactics/strategy Circumstance

- competitor- market potential

Agenda

Enthusiasm- to circulate a business

Knowledge- who knows what actually happens- who knows academic knowledge

Experience and Connection- to take off the business and see a

timing

What is a “good entreprenour”

Water business- established: 12/7/2012- based in Japan- business domain: 1. Water purification 2.Water delivery

My company is…- basic info

Our mission:realize a world, which national borders never affect human QOL

Slogan: ‘Across Borders’

Our promise: ’provide a water to developing countries, which suffer from water shortage’

My company is…- mission

Tactics(in 5yrs) #purpose: make a success model

⇒①make an alliance with an existing company which provides a service related to water

⇒②choose a particular area which to our offer service

Strategy(in 15yrs) #purpose: drum up

⇒①do research and investigate⇒②based on①, reach out new areas and

develop service

My company is…- tactics/strategy

Circumstance- market potential

http://www.worldwater.org/conflict/timeline/

“water” is big issue, especially for developing countries

In decade, almost 10 conflicts have occurred because of water shortage

Water purification- area; mainly in continent (e.g. USA, China, UAE etc….)- point; it’s still costly

Water delivering- company; trading company- point; their main target is developped countries, because it’s too expensive for developing countries to buy enough product

Circumstance- competitor

To target developping countries,we can make a blue ocean